Partner Marketing Manager

A Partner Marketing Manager at Tailscale is responsible for creating and executing marketing strategies that highlight the synergies between Tailscale's products and its partners. This role involves collaborating with cross-functional teams to define positioning, develop content, and launch new products while addressing customer needs and market trends.

The ideal candidate for the Partner Marketing Manager role at Tailscale should possess strong analytical skills, experience in managing complex projects, and a background in product marketing or related fields. Familiarity with developer tools, B2B technology, and a data-driven mindset is particularly valuable.

Yes, the Partner Marketing Manager position at Tailscale is fully remote, allowing you to work from anywhere in Canada. Tailscale promotes a flexible environment to help you balance personal and professional commitments seamlessly.

Tailscale offers generous support for professional development, providing $1500 USD annually to help you grow your skills. Additionally, mentorship and coaching opportunities are available to further your career within the company.

Responsibilities include becoming an expert on Tailscale's value proposition in relation to partners, collaborating with Product and Marketing teams for messaging and content development, and launching new products while measuring their success. Creating co-marketing materials is also a significant part of the role.

The salary range for a Partner Marketing Manager at Tailscale is between $190,280 and $237,180 CAD, commensurate with experience and skills. Individual offers may vary within this range.

Tailscale fosters an inclusive and flexible culture where team members can be their authentic selves. As a remote-first company, Tailscale values diversity and offers a supportive environment conducive to work-life integration.

A successful partner marketing campaign is defined by clear KPIs such as increased lead generation, improved brand awareness, and enhanced customer engagement. To answer effectively, share examples of metrics you've tracked in past campaigns.

In your response, detail a specific project involving multiple teams and highlight your role in alignment and communication among them. This will demonstrate your project management skills and ability to navigate complexities.

I focus on understanding customer pain points and competitive positioning. Highlight your approach to stakeholder collaboration, market research, and crafting concise yet compelling messaging that reflects product benefits.

Discuss a structured approach that includes conducting market analyses, creating co-marketing strategies, and setting clear timelines for collaboration. Mention the importance of feedback loops to refine your approach continuously.

Emphasize your familiarity with analytics tools like Google Analytics or CRM software, explaining how they contribute to tracking performance metrics, A/B testing, and analyzing campaign success over time.

To ensure alignment, I recommend regular check-ins and updates that allow both teams to discuss goals, strategies, and challenges. Share past experiences where collaboration led to successful outcomes.

Share specific examples of co-branded campaigns you've worked on, focusing on the collaborative process, challenges faced, and joint success achieved to illustrate your expertise in partnership marketing.

Data is critical for making informed decisions. Highlight how you use metrics to derive insights, test strategies, and adjust campaigns based on performance data.

Discuss your familiarity with the PLG framework, focusing on how it plays into marketing strategy, customer experience, and driving user engagement. Provide examples of PLG tactics you've employed.

A successful remote management philosophy centers around clear communication, setting expectations, and utilizing collaboration tools. Provide examples of how you’ve effectively managed remote projects in the past.