SEO Specialist - Brighta

Brighta Group is a dynamic digital marketing agency with a fully remote team dedicated to helping clients grow their online presence. We focus on creative and data-driven strategies that deliver results, specialising in SEO, content creation, video production, and social media. We're looking for an experienced SEO Specialist to join our team and support our clients in achieving better search engine visibility, traffic growth, and conversions.

Role Overview

As an SEO Specialist, you will be responsible for optimising client websites and digital content to improve organic search rankings, increase targeted traffic, and enhance user experience. You’ll work closely with our digital marketing and content teams to execute SEO strategies and provide insights to drive measurable outcomes.

Key Responsibilities

• Keyword Research & Strategy: Conduct in-depth keyword research to inform content strategies and target high-value search queries.
• On-Page Optimisation: Optimise website elements, including titles, meta descriptions, headers, internal linking, and image alt text to improve search engine rankings.
• Technical SEO: Conduct regular website audits and collaborate with developers to address technical SEO issues, including site speed, mobile optimisation, and crawl errors.
• Content SEO: Collaborate with the content team to optimise content for SEO, including blogs, landing pages, and multimedia assets.
• Link Building: Develop and execute link-building strategies to increase domain authority and organic search performance. (Important_Quality Links_No Grey Hat or Black Hat backlinking)
• Analytics & Reporting: Track and analyse SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO platforms. Prepare monthly reports for clients to showcase SEO achievements and future strategies.
• Competitor Analysis: Monitor and report on competitor SEO strategies and rankings to identify new opportunities for clients.
• Stay Updated on Industry Trends: Regularly monitor SEO trends, algorithm updates, and best practices to ensure client strategies are up-to-date and effective.
• Collaboration: Work cross-functionally with account managers, content creators, and developers to align SEO goals with broader digital marketing strategies.

Required Skills & Experience

• Proven Experience: 2-4 years of  SEO experience in an agency setting is preferred.
• Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• On-Page & Off-Page SEO: Strong knowledge of on-page and off-page SEO best practices.
• Technical SEO: Familiarity with HTML, CSS, JavaScript basics, and web development principles related to SEO.
• Content Optimisation: Experience optimising content with a focus on user intent and conversion goals.
• Analytical Skills: Ability to interpret data and draw actionable insights from performance metrics.
• Communication: Strong written and verbal communication skills, with the ability to explain SEO concepts and performance to clients.
• Demonstrated experience in white hat link building techniques only; black or grey hat methods are not accepted. We prioritise maintaining a reputable, high-quality standard for our clients.
• Time Management: Able to manage multiple projects and deadlines in a fully remote environment.

Preferred Qualifications

• Certification: Google Analytics, Google Ads, or similar certification.
• Experience with CRO: Knowledge of conversion rate optimisation (CRO) and how it intersects with SEO.
• HTML/CSS Proficiency: Basic coding knowledge to assist with technical SEO issues and improvements.

Benefits

• Remote Work: Enjoy the flexibility of a fully remote role.
• Collaborative Environment: Work with a skilled team of digital marketers, developers, and creatives.
• Growth by sharing: Profit sharing divided by all team members after first 90 days
• Birthdays Celebrated: In addition to normal leave, you get your birthday off every year.