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Resort Lifestyle Marketing Associate

As a Resort Lifestyle Marketing Associate working for Taylor Morrison, you will report to the Manager of Resort Lifestyle Marketing in a national role. You will assist in the coordination and execution of all Resort Lifestyle and Esplanade brand marketing activities in an efficient and effective manner by providing project management, copywriting, proofing, administrative, organizational, coordination and miscellaneous marketing support - ensuring all deliverables are created on time and accurately according to the brand standards. We are looking for someone with a passion for marketing premium lifestyle brands. The ideal candidate will reside in the Tampa or Sarasota area, as this is a hybrid position requiring 1-2 days per week in the office or onsite at a nearby community location. We trust that as a Resort Lifestyle Marketing Associate you will: (responsibilities) Assist with all tasks assigned to provide support for implementation in Resort Lifestyle marketing programs. Intake and project manage all marketing requests. Maintain and organize project files, budgets, spreadsheets and other project resources as required. Manage deadlines from inception through the completion and keep reports. Manage the marketing inbox and correspondence related to marketing projects. Maintain various departmental reports for Resort Lifestyle programs on a national level. Coordinate collateral as needed and maintain files. Provide daily support to Manager of Resort Lifestyle including administrative tasks, coding and processing of invoices, scheduling of meetings/rooms, ordering of supplies, printing, etc. Schedule, gather, organize and maintain visual assets in the media library (creative examples, photography, art, virtual tours, etc.) Create presentations and reports using PowerPoint, Excel and Word. Order and source items as needed. Capture & distribute meeting minute notes, prepare binders, folders, collateral as needed. Provide copywriting support (social media posts, internal communications, announcements, website, print, email, PR, etc.) Review, proof and edit all marketing materials, as assigned. Assist with other marketing and Lifestyle projects and other duties as assigned. What you will need: (competencies, behaviors & attributes) Detail Oriented Organized Project Management Sense of Urgency Passion Persistence Creative/Innovative Critical Thinking About you: Bachelor’s degree in Marketing, Business or other related field or a minimum 2 years of marketing experience. Detail Orientation is a must as well as strong critical thinking and creative problem-solving skills. Must have strong project management skills. Should be personable and highly motivated with excellent customer service skills. Must have strong oral and written communications skills as well as proofreading skills. Must have strong organization skills and ability to prioritize. Must be Proficient in MS Word, Excel, and PowerPoint. Ability to work both independently and collaboratively in a team environment. Ability to manage multiple tasks simultaneously while maintaining a sense of urgency. As an employee, you must demonstrate a commitment to the Core Values of Taylor Morrison: Integrity, Customer Focus, Respect for People, Teamwork and Continuous Improvement FLSA Status: Exempt Will have responsibilities such as: Office or non-manual work, which is directly related to management or general business operations Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance Essential Functions: Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Ability to work independently and effectively from a remote location and adhere to schedule Located in an existing Taylor Morrison market; preferably in Southwest Florida / Greater Tampa Bay area. Ability to access, input, and retrieve information from a computer and/or electronic device Ability to have face to face conversations with customers, co-workers and higher-level manager Some travel may be required Ability to sit or stand for long periods of time and move around work environment as needed Ability to operate a motor vehicle if applicable Comply with company policies and procedure Physical Demands: Must be able to able to remain in a stationary position up to 50% of the time The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds *Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement. Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

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What You Should Know About Resort Lifestyle Marketing Associate, Taylor Morrison

As a Resort Lifestyle Marketing Associate at Taylor Morrison, you'll be diving into a role that's all about creativity and project management in the marketing sphere. Reporting directly to the Manager of Resort Lifestyle Marketing, you'll play a crucial part in bringing the Resort Lifestyle and Esplanade brands to life. Picture yourself coordinating various marketing activities, ensuring that every detail is managed effectively and timely. Whether you're crafting compelling copy for social media, organizing project files, or managing deadlines, your keen eye for detail and strong organizational skills will shine. This hybrid position based in beautiful Sarasota County offers you the flexibility to work from home a few days a week, but familiarity with the local community is a must! A background in marketing or business is essential, along with at least two years of experience in related roles. And if you have a passion for premium lifestyle brands and a knack for creative problem-solving, you might just be the perfect fit for our dynamic team at Taylor Morrison. We're looking for someone who embodies our core values of integrity, customer focus, and teamwork. In this role, you'll also get the chance to assist with administrative tasks and provide support in various marketing projects, allowing you to develop your skills further in a nurturing environment. Come join us in making unforgettable lifestyle experiences for our clients!

Frequently Asked Questions (FAQs) for Resort Lifestyle Marketing Associate Role at Taylor Morrison
What are the responsibilities of a Resort Lifestyle Marketing Associate at Taylor Morrison?

As a Resort Lifestyle Marketing Associate at Taylor Morrison, your primary responsibilities will include project management of marketing requests, organizing project files, managing deadlines, and providing copywriting support for various channels such as social media and email marketing. You'll work closely with the Manager of Resort Lifestyle to ensure that all marketing activities align with brand standards and are executed on time.

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What qualifications are needed for the Resort Lifestyle Marketing Associate role at Taylor Morrison?

To qualify for the Resort Lifestyle Marketing Associate position at Taylor Morrison, candidates should have a Bachelor’s degree in Marketing, Business, or a related field, or a minimum of two years of marketing experience. Strong project management skills, attention to detail, and proficiency in tools like MS Word, Excel, and PowerPoint are essential for success in this role.

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What skills are important for a successful Resort Lifestyle Marketing Associate at Taylor Morrison?

Success as a Resort Lifestyle Marketing Associate at Taylor Morrison requires strong organizational and project management skills, attention to detail, critical thinking abilities, and creativity. You should also be personable, with excellent customer service skills and strong oral and written communication capabilities, including proofreading skills.

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What does the work environment look like for the Resort Lifestyle Marketing Associate at Taylor Morrison?

The work environment for a Resort Lifestyle Marketing Associate at Taylor Morrison is hybrid, allowing for a blend of remote work and in-office presence in Sarasota County, Florida. This flexibility enables you to balance your productivity while staying engaged with the local community, as you will occasionally work onsite at various locations.

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Is prior experience in lifestyle marketing necessary for the Resort Lifestyle Marketing Associate position at Taylor Morrison?

While prior experience specifically in lifestyle marketing is not strictly necessary to apply for the Resort Lifestyle Marketing Associate position at Taylor Morrison, having marketing experience and a passion for premium lifestyle brands will certainly give you an edge in this creative and dynamic role.

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Common Interview Questions for Resort Lifestyle Marketing Associate
Can you describe your project management experience relevant to the Resort Lifestyle Marketing Associate position?

When discussing your project management experience, emphasize specific projects where you've successfully coordinated tasks, met deadlines, and managed multiple priorities. Highlight tools or methodologies you used to stay organized and demonstrate your ability to lead projects effectively.

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How do you ensure the quality of your written communications, such as social media posts and emails?

To ensure quality in written communications, I focus on editing and proofreading thoroughly, often reading my work aloud to catch any errors. I also pay attention to the brand's voice and guidelines to ensure consistency, and I welcome feedback from peers, which helps enhance the overall effectiveness of the message.

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What strategies do you use to manage multiple marketing projects at once?

I prioritize tasks based on deadlines and impact, often utilizing project management tools to keep track of progress. I break larger projects down into manageable steps and regularly check in with team members to stay aligned on objectives, ensuring nothing falls through the cracks.

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Can you provide an example of a time you faced a challenge in a marketing project and how you overcame it?

Sure! In a previous role, we faced a sudden budget cut on a project. I gathered the team to brainstorm alternative strategies to achieve our goals within the new constraints. We identified cost-effective solutions and shifted our focus to digital marketing, which ultimately led to a successful campaign despite the setbacks.

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What do you find most exciting about working in lifestyle marketing?

I find the most exciting aspect of lifestyle marketing to be the opportunity to creatively connect with customers and create memorable experiences. I love crafting campaigns that resonate with people's aspirations and lifestyles, and seeing the tangible impact of our work on their choices and happiness.

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How do you keep yourself organized when dealing with numerous deadlines and deliverables?

I utilize digital tools like task management applications to keep track of deadlines and prioritize deliverables effectively. I also maintain a calendar where I set reminders for important milestones. Regularly reviewing my workload helps me ensure that I'm on track and allows me to allocate time efficiently.

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Describe a time when you had to collaborate with a team to achieve marketing objectives.

In my previous role, I collaborated with the design and sales teams to launch a new product. We scheduled regular check-ins to align our goals and combine our expertise, allowing us to develop a cohesive marketing strategy that increased our launch's visibility and engagement.

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How do you adapt your marketing strategies based on market trends?

I stay informed on market trends by reading industry publications, engaging in webinars, and following influencers. When trends emerge, I assess how they align with our brand values and customer preferences, and I adapt our marketing strategies accordingly, ensuring we stay relevant and appealing.

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What motivates you to excel in a marketing role like that of the Resort Lifestyle Marketing Associate?

I am motivated by the creativity and innovation involved in marketing and the impact it can have on people's lives. In a role like the Resort Lifestyle Marketing Associate at Taylor Morrison, the opportunity to share premium lifestyle experiences with a broader audience excites me and drives me to do my best work.

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What role does customer feedback play in your marketing approach?

Customer feedback is invaluable in shaping my marketing approach. I actively seek insights from our audience through surveys and social media interactions. This feedback helps me understand their needs and preferences, allowing me to tailor our marketing strategies to create more meaningful and impactful experiences.

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Taylor Morrison is a national homebuilder and land developer with a whole lot of heart and the fearlessness to challenge the status quo. Whether we’re supporting our customers on the cusp of change to Make Moves, inspiring our team members to upho...

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Full-time, hybrid
DATE POSTED
April 18, 2025

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