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Market Research Analyst - job 2 of 2

What are the main 3-5 responsibilities of this resource?

This is a research-based role the analyst is supporting analysts in the day to day should be organized and able to work on several different tasks and projects they should be able to maintain calendars and help with taking the first pass at a research instrument and define the objectives of a research study should be excited about media and working with kids. Any experience working with children is a plus. We have studies that are tracking studies which require a month to month overview we also monitor new media and new entertainment that is coming out.

What are the TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered?

- Bachelors Degree preferably in psychology education child development marketing or communications

- At least 2 years of experience in qualitative and quantitative research preferably in media/entertainment or a kid-focused industry

- Strong skills across Microsoft Office Suite Excel PowerPoint Word Outlook

- Comfortable with navigating and analyzing large data sets

We work on qualitative and quantitative based research but they don't need specific tools we will train on our specific tools.

Nice to Have:

- Exceptional oral and written communication skills

- Exceptional attention to detail project management and organization

- Strong skills in data visualization

- Ability to prioritize and manage multiple projects simultaneously

- Experience with coding open-ended survey responses is a plus

- Experience working with and/or moderating kids is a plus

The Analyst will be a member of Kids Family Consumer Insights Team supporting Nickelodeon research with preschoolers 2-5s parents and big kids 6-11s. Research will include areas such as: Content development acquisitions pilot testing and current series maintenance Consumer Products development and key metrics such as ownership and interest Marketing testing logos trailers/promos taglines and key art and Tracking monitoring key metrics over time for both shows and franchises.

Overall Responsibilities include but are not limited to:

- Supporting in the design data collection analysis and dissemination of findings for both qualitative and quantitative research projects-including responsibilities such as notetaking and survey link testing

- Assisting with scheduling managing the testing calendar and project timelines gathering and organizing testing assets managing vendors and maintaining databases and shared server folders

- Helping to create and review research instruments and materials such as questionnaires screeners discussion guides data tables and reports

- Updating and summarizing findings in monthly and annual tracking deliverables

- Keeping up with new and upcoming content in the preschool and kid landscapes

- Contributing to special projects alongside other research counterparts as needed

Basic Qualifications:

- Bachelors Degree preferably in psychology education child development marketing or communications

- At least 2 years of experience in qualitative and quantitative research preferably in media/entertainment or a kid-focused industry

- Strong skills across Microsoft Office Suite Excel PowerPoint Word Outlook

- Comfortable with navigating and analyzing large data sets

Additional Qualifications:

- Exceptional oral and written communication skills

- Exceptional attention to detail project management and organization

- Strong skills in data visualization

- Ability to prioritize and manage multiple projects simultaneously

- Experience with coding open-ended survey responses is a plus

- Experience working with and/or moderating kids is a plus

Skills

marketing research, market research and analysis, market research

Top Skills Details

marketing research,market research and analysis,market research

Additional Skills & Qualifications

This is a research-based role the analyst is supporting senior analysts in the day to day should be organized and able to work on several different tasks and projects they should be able to maintain calendars and help with taking the first pass at a research instrument and define the objectives of a research study should be excited about media and working with kids. Any experience working with children is a plus. We have studies that are tracking studies which require a month to month overview we also monitor new media and new entertainment that is coming out.

Pay and Benefits

The pay range for this position is $30.00 - $37.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in New York,NY.

Application Deadline

This position is anticipated to close on Apr 1, 2025.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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Average salary estimate

$69680 / YEARLY (est.)
min
max
$62400K
$76960K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Market Research Analyst, TEKsystems

Join the dynamic team at TEKsystems as a Market Research Analyst in New York, United States! In this exciting role, you’ll delve into the world of qualitative and quantitative research, focusing on children and families to provide valuable insights for Nickelodeon content. Your day-to-day will involve designing research instruments, managing testing calendars, and analyzing data, all while working on various engaging projects. We’re looking for someone who is organized, enthusiastic about media, and has a passion for working with kids. If you have a Bachelor’s degree in fields such as psychology, marketing, or child development, along with at least two years of research experience in media or entertainment, you might just be the perfect fit! Your proficiency in Microsoft Office, especially Excel, and your ability to analyze large data sets will be essential. This is a fantastic opportunity to contribute to important research that informs content development and marketing strategies while collaborating with a team of talented professionals. Embrace the chance to combine your interest in children’s media with your research skills at TEKsystems, where the potential for growth and collaboration is endless!

Frequently Asked Questions (FAQs) for Market Research Analyst Role at TEKsystems
What are the key responsibilities of a Market Research Analyst at TEKsystems?

As a Market Research Analyst at TEKsystems, you will be responsible for designing and supporting research projects, analyzing qualitative and quantitative data, managing testing timelines, and assisting with the creation and review of research instruments such as questionnaires and discussion guides. You'll also engage with content development projects and maintain databases to ensure efficient data collection and analysis.

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What qualifications do I need to become a Market Research Analyst at TEKsystems?

To qualify for the Market Research Analyst position at TEKsystems, applicants should hold a Bachelor’s degree in psychology, education, marketing, or a related field. Additionally, candidates should have at least two years of relevant experience in qualitative and quantitative research, preferably within a media or children's industry context. Strong skills in the Microsoft Office Suite are also essential.

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What soft skills are desired for the Market Research Analyst role at TEKsystems?

In addition to technical expertise, TEKsystems values exceptional communication skills, strong attention to detail, project management abilities, and organizational skills for the Market Research Analyst position. The ability to prioritize multiple projects efficiently while maintaining quality is crucial, particularly when working with diverse teams and stakeholders.

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Does TEKsystems provide training for Market Research Analysts?

Yes, TEKsystems offers training for new Market Research Analysts to help them become familiar with specific research tools and methodologies used within the organization. This is particularly beneficial for candidates who have general research experience but may not have used the exact tools previously.

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What kind of projects will I work on as a Market Research Analyst at TEKsystems?

As a Market Research Analyst at TEKsystems, you will work on a variety of projects focusing on kids and family media. This includes research for content development, pilot testing new shows, and evaluating marketing strategies. You'll also be involved in tracking the performance of existing franchises, ensuring they meet the interests and ownership metrics of your target demographics.

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Common Interview Questions for Market Research Analyst
Can you describe your experience with qualitative and quantitative research?

In responding to this question, detail your experience in both types of research. Highlight specific projects where you used qualitative methods, like interviews or focus groups, alongside quantitative data collection, such as surveys or experiments. Show how you analyzed the results and applied the findings to inform decisions.

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How do you manage multiple projects simultaneously?

Discuss your organizational strategies, such as using project management tools, prioritizing tasks based on deadlines or impact, and maintaining clear communication with team members. Provide examples of past situations where you successfully managed competing deadlines or responsibilities.

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What role does data visualization play in your analysis?

Explain your understanding of data visualization and its importance in conveying research findings effectively. Mention any specific tools you're familiar with, how you use visualizations to present data clearly, and examples of when visualization helped stakeholders understand complex data.

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What is your approach to collaborating with teams during research projects?

Outline your collaboration style, emphasizing communication and feedback. Describe how you engage with teammates during the research process, manage different perspectives, and ensure that everyone is aligned toward common goals and objectives in research projects.

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Can you give an example of a research project you’re particularly proud of?

Choose a project that showcases your skills relevant to the Market Research Analyst role. Describe the project's goals, the methodologies you employed, and the outcomes or impacts of your findings. Highlight any challenges you overcame and what you learned from the experience.

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How do you ensure the quality of the research data you collect?

Discuss your methodology for quality assurance, such as creating clear protocols for data collection, conducting preliminary tests of survey instruments, and regularly checking for consistency and accuracy in data. Mention any relevant experience you have in maintaining data integrity.

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What tools and software are you familiar with for market research?

List your proficiency in relevant software tools, such as statistical analysis programs, survey platforms, and data management systems. Mention how you've utilized these tools to streamline data collection and analysis processes in past roles, highlighting your adaptability to new technologies.

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How do you keep up with trends in children's media?

Demonstrate your proactive approach to staying informed about trends in the industry. Explain how you utilize resources such as industry reports, blogs, social media, and networking with industry professionals to gather insights and how this knowledge informs your research work.

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Describe your experience with coding open-ended survey responses.

Provide insights on how you've handled qualitative data from survey responses, including the coding process you've followed to identify themes or categories. Share any specific examples where your coding led to significant insights that impacted research results.

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What do you find most exciting about market research in the media and entertainment industry?

Discuss your enthusiasm for the convergence of research and creativity in understanding audience preferences and behaviors. Highlight any specific aspects of media or entertainment research that inspire you, and how you believe this role allows for unique insights into children’s media.

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We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America...

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Full-time, hybrid
DATE POSTED
March 29, 2025

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