Principal SEO Manager

As the Principal SEO Manager at Tenable, your key responsibilities will include developing and executing a comprehensive SEO strategy that drives organic visibility and increases website traffic. You will collaborate with various teams to enhance the user experience and guide stakeholders in adhering to best SEO practices, all while conducting detailed keyword research and performance analysis.

The qualifications required for the Principal SEO Manager position at Tenable include over 12 years of marketing experience, with at least 7 years specifically in SEO management. A Bachelor's degree in Marketing or a related field is preferred, along with a proven track record in driving organic growth in a B2B context and expertise in technical SEO.

The Principal SEO Manager at Tenable plays a crucial role in driving organic traffic to our websites, which is a key revenue driver for the company. By implementing effective SEO strategies and optimizing content, you will help improve conversion rates and enhance overall brand visibility, directly impacting the company's growth.

Essential tools for the Principal SEO Manager at Tenable include Google Analytics, Google Search Console, and various SEO analytics platforms. Skills in technical SEO, content strategy, and data analysis are critical, along with the ability to communicate complex information clearly and effectively to diverse audiences.

The work culture at Tenable is collaborative and supportive, emphasizing innovation and excellence. As a Principal SEO Manager, you'll be part of a diverse team that values belonging and respect, allowing you to thrive as you work alongside some of the most passionate professionals in the cybersecurity industry.

When developing an SEO strategy for a new product at Tenable, I would start by conducting market research to identify target keywords relevant to the product. I'd analyze competitors' SEO strategies, collaborate with the product and content teams to create valuable content, and ensure technical SEO best practices are applied throughout the site.

In my previous roles, I utilized various SEO tools like SEMrush and Ahrefs to conduct keyword research, analyzing search volume, competition, and user intent. I continuously monitored keyword performance and adjusted content strategies based on data, ensuring optimal visibility and relevance.

I stay updated with SEO trends by following industry leaders on platforms like Twitter and LinkedIn, subscribing to reputable SEO newsletters, and participating in webinars and conferences. I also regularly read blogs from SEO experts and keep a close eye on updates from Google and other search engines.

In case of a sudden drop in organic traffic, I immediately investigate using tools like Google Search Console to check for potential penalties or technical issues. I analyze recent changes in keyword rankings and content performance, and if necessary, I conduct a thorough audit to identify areas for improvement.

To evaluate the success of my SEO efforts, I track key performance indicators (KPIs) such as organic traffic growth, keyword rankings, and conversion rates. I use analytics tools to monitor data trends over time and compare them against set objectives, ensuring we continuously refine our SEO strategies.

I've had extensive experience working with cross-functional teams, especially when executing SEO strategies. Collaboration with product, content, and marketing teams has allowed me to align our SEO efforts with overall business goals and ensure that all stakeholders are informed and engaged.

My approach to content optimization involves conducting keyword research to identify high-value terms, aligning content with user intent, and ensuring that on-page factors like meta tags, alt texts, and headings follow SEO best practices. I also promote content updates that enhance relevance and engagement.

I manage relationships with SEO agencies by maintaining open lines of communication, setting clear expectations, and ensuring alignment on our business priorities. Regular meetings and performance reviews are key to translating agency recommendations into actionable strategies.

Some common technical SEO issues include slow page speeds, broken links, and improper site architecture. I address these by conducting site audits, prioritizing fixes based on their impact on user experience, and implementing best practices for page load times and structure.

Data analysis is central to my SEO strategy. By leveraging analytics tools, I analyze traffic patterns, user behavior, and keyword performance to derive actionable insights. Data-driven decisions enable us to optimize existing content and identify new opportunities for growth.