Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at mindbodygreen, your primary responsibilities will include building and optimizing email and SMS journeys tailored to various segments of our audience. You'll own the campaign creation process, which involves writing compelling copy, collaborating with design teams, and measuring the effectiveness of your campaigns. Additionally, you'll analyze performance data to inform future strategies, conduct A/B testing to improve engagement metrics, and ensure that all communications align with our brand's ethos.

To qualify for the Lifecycle Marketing Manager position at mindbodygreen, candidates should have 3–4 years of lifecycle marketing experience, preferably in considered purchase cycles. Proficiency with Klaviyo is required, while experience with Hubspot is considered a plus. Exceptional writing and storytelling skills, along with strong organizational abilities and a passion for wellness, are essential for success in this role.

The Lifecycle Marketing Manager directly influences customer engagement at mindbodygreen by crafting thoughtful journeys that resonate with our audience. By developing high-converting campaigns and personalized experiences, you’ll drive customer actions and increase brand loyalty. Using data insights, you'll refine messaging and target key moments in the customer’s journey, ensuring that all communications feel relevant and intentional.

In this role at mindbodygreen, the Lifecycle Marketing Manager will primarily use Klaviyo for email marketing management, and familiarity with Hubspot is beneficial. You will also work with data analytics tools to measure campaign performance, allowing you to make informed decisions that enhance customer interactions across all business lines.

As a Lifecycle Marketing Manager at mindbodygreen, you'll enjoy a range of benefits including remote work options, health, dental, and vision insurance, life insurance, and eligibility for a flexible spending account. Additionally, you’ll have access to all mindbodygreen classes and a generous employee discount on our supplements, coupled with a flexible paid time off policy and paid holidays.

When discussing your experience with Klaviyo, it’s essential to highlight specific campaigns you've created, the strategies you implemented, and the results achieved. Consider sharing examples of how you tailored email segments and improved open rates through targeted content.

To effectively answer this question, outline your process for mapping customer journeys from discovery to purchase. Discuss how you utilize data insights to tailor experiences and ensure seamless transitions between different stages of the customer lifecycle.

In your response, focus on key performance indicators such as open rates, click-through rates, conversion rates, and customer engagement metrics. Highlight how you utilize these metrics to inform your strategies and drive continuous improvement.

When describing a successful campaign, detail the objectives, the approach you took, the copy you created, the audience targeted, and the outcome. Emphasize how your strategic thinking and data insights contributed to its success.

Explain your research process for understanding audience pain points and preferences. Share how you tailor your messaging to address these insights while maintaining a friendly and relatable tone that aligns with the brand.

When discussing your A/B testing experience, provide examples of what elements you tested, the hypothesis behind it, and the outcomes. This shows your analytical ability and your commitment to optimizing campaigns for better results.

Talk about the resources you use to stay informed, such as industry publications, webinars, or networking with peers in the marketing field. Highlight the importance of continuous learning in adapting strategies to stay ahead.

When answering this, illustrate how you prioritize ongoing engagement tactics and relationship-building alongside immediate promotional activities to enhance both customer satisfaction and lifetime value.

Share a specific scenario where you analyzed campaign data, derived insights, and adjusted your strategy accordingly—outlining the changes made and their impact on subsequent results.

Reflect on your passion for understanding customer behavior, enhancing engagement, and fostering connections through well-crafted marketing messages. Share how this motivation aligns with your goals at mindbodygreen.