CREON HCP Marketing Manager II - job 2 of 3

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The CREON HCP Marketing Manager actively contributes to the design, development, and implementation of brand strategies and tactics that support the commercial objectives for the brand.  The Marketing Manager will partner with key cross functional teams to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels.

Key responsibilities include:

• Collaborate with internal cross-functional teams (Sales, Training, Digital Lab, Legal, Regulatory, Medical, Promo) and external agencies to build, manage and execute marketing tactics to achieve business objectives
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters
• Establish a highly effective collaborative working relationship with the sales leadership team to ensure that field insights are heard, incorporated into marketing tactics, and aligned with customer strategies.
• Leverage analytics, field insights, market dynamics and trends to identify opportunities to improve messaging and creative.
• Leverage Veeva CRM platform and appropriate business insights to increase in-field team effectiveness
• Make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.

This individual must be local to Mettawa, IL or Florham Park, NJ

• Bachelor’s Degree
• 5+ years of marketing experience preferred in Pharmaceutical or healthcare
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives
• Proven ability to lead and influence cross-functional teams
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials and training
• Strong written and interpersonal skills and ability to work effectively in a matrix organization to drive alignment to brand objectives
• Develop tactical plan and lead tactical development aligned to the strategic brand plan
• Perform budget tracking and milestone management
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers
• Monitor and analyze all sources of company and industry sales and marketing data
• Conduct routine field travel with the sales force and participate in local market and patient immersions to better understand local market drivers and dynamics and to “get in the shoes” of our customers
• Manage internal/external networks, consultants, and agency partners
• Self-starter and proactive attitude
• Culture champion – must be inclusive and embrace diversity.  Supportive of teammates efforts with all for one attitude

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html