Senior Director, Creative Marketing

The Senior Director, Creative Marketing at Tenable is tasked with leading the creative team to develop and execute the visual expression of the brand across various mediums, including digital and print marketing, animation, and video content. This role requires collaboration with cross-functional teams to align design initiatives with business objectives, manage creative agency relationships, and leverage performance data to drive strategic improvements.

Candidates for the Senior Director, Creative Marketing role at Tenable should have at least 15 years of experience in design leadership or related fields and 7 years of direct people management experience. A Bachelor's degree in design or a related area is essential. Additionally, a strong portfolio showcasing extensive experience in building and managing brand identity across multiple content formats is crucial for this leadership position.

The Senior Director plays a key role in defining and executing Tenable’s overall design direction and visual language. By crafting iconic brand identities and developing breakthrough experiences, this position directly influences the company's brand strategy and helps to cultivate brand loyalty among customers across the globe.

As a Senior Director, Creative Marketing at Tenable, you will work in a hybrid environment, with the flexibility of remote work. This role is set within a culture that prioritizes collaboration and inclusion, allowing you to engage with creative talents and stakeholders from diverse backgrounds and levels of management while championing the company’s mission.

This role emphasizes strong leadership skills, a deep understanding of brand identity and communications design, and the ability to manage creative teams effectively. Additionally, candidates should be adept at utilizing data to inform design decisions, balancing multiple high-stakes projects, and fostering collaboration across various marketing and product teams.

When answering this question, highlight your collaborative and inclusive approach. Discuss how you empower your team, foster creativity, and utilize feedback to drive results. Providing examples of how your leadership has evolved projects or team dynamics can be particularly effective.

When discussing a successful campaign, detail your specific contributions, whether in strategy development, creative execution, or team management. Use metrics to showcase the campaign's success and illustrate your ability to lead projects from concept to completion.

Outline your holistic approach to brand identity development, emphasizing research, stakeholder collaboration, and iterative design. Discuss how you integrate feedback and data to refine and elevate the brand's visual presence effectively.

Explain your strategies for maintaining design consistency, such as implementing brand guidelines, regular team check-ins, and using digital asset management systems. Highlight your experience working with cross-functional teams to ensure cohesive branding.

Discuss how you leverage data to understand audience preferences and measure campaign success. Provide examples of how you've used performance metrics to adjust designs and strategies effectively to enhance brand engagement.

Describe your time management strategies, including prioritization, delegation, and utilizing project management tools. Illustrate how you balance creativity with practicality to meet deadlines without compromising quality.

Share your approach to mentoring talent, focusing on specific examples of how you’ve guided individuals through skill development and career progression. Emphasize the importance of fostering an inspiring and supportive creative environment.

Articulate your insights into emerging trends, like the growing importance of personalization, the integration of AI in design and marketing, and the increasing need for engaging storytelling in cybersecurity marketing. Show that you stay current with industry developments.

Discuss the types of projects that inspire you, whether they are innovative marketing campaigns, complex brand overhauls, or creative collaborations. Showcase your passion for creativity and how it aligns with Tenable's mission.

Share your motivations for applying, concentrating on Tenable’s reputation in the cybersecurity space, its commitment to creative innovation, and the positive work culture. Connect your values and experience with the organization’s mission.