Account-Based Marketing (ABM) Manager

The Account-Based Marketing (ABM) Manager at Terra will primarily design and launch integrated multi-channel campaigns tailored to various B2B clients. Responsibilities include collaborating with sales teams, analyzing performance metrics using MarTech tools, serving as a liaison between agency and clients, and ensuring alignment on messaging and objectives.

When hiring for the Account-Based Marketing (ABM) Manager role, Terra seeks candidates with 2 to 4 years of B2B marketing experience focused on account-based strategies. Familiarity with ABM platforms like Demandbase and CRM tools such as Salesforce or HubSpot is essential, along with strong communication and organizational skills.

For the Account-Based Marketing (ABM) Manager position at Terra, applicants should have 2 to 4 years of experience in B2B marketing, especially in developing and executing account-based strategies, working successfully with sales teams, and achieving significant revenue impact.

The Account-Based Marketing (ABM) Manager role at Terra is structured as a contract position requiring 10 to 20 hours per week. It's remote-friendly, allowing you to work flexibly based on client needs and campaign schedules while ensuring you meet project deliverables.

Candidates for the Account-Based Marketing (ABM) Manager position at Terra should be familiar with various ABM platforms such as Demandbase or 6sense, as well as standard MarTech and CRM tools, including Salesforce, Marketo, and HubSpot, to effectively manage campaigns and analyze performance.

When developing an ABM campaign, it’s crucial to start with a deep understanding of the client’s objectives and target accounts. Conduct thorough research on the accounts and create tailored messaging and content strategy that resonates with the decision-makers within those firms. Consider incorporating various channels and strategies such as email, direct mail, and events to engage the target audience effectively.

In my experience, collaboration with sales teams is vital for successful ABM initiatives. I maintain open lines of communication to ensure alignment on goals and share insights from marketing campaigns that can inform sales outreach. Regular meetings help us sync our strategies and refine our approaches based on pipeline feedback and client interactions.

When measuring an ABM campaign's success, I typically prioritize metrics such as account engagement, contribution to pipeline, ROI, and the overall impact on sales. These KPIs help identify the effectiveness of specific strategies, allowing for realignment and optimization of future campaigns based on data-backed evidence.

Managing multiple ABM campaigns simultaneously requires meticulous organization and prioritization. I use project management tools to track timelines and deliverables, ensuring that I allocate time and resources effectively. Regularly reviewing progress with internal and client-facing teams helps ensure that everyone is aligned and tasks are completed on schedule.

To create personalized content for ABM campaigns, I rely heavily on research and insights about the target accounts. This includes understanding their pain points, industry challenges, and preferences. By tailoring messaging and content that addresses these specifics, I can ensure that the campaigns resonate more effectively with the target audience.

I leverage technology in my ABM strategies by utilizing tools such as Demandbase and Salesforce to analyze account data and refine targeting efforts. Additionally, marketing automation platforms like HubSpot enable me to orchestrate campaigns efficiently and track engagement across various channels, ensuring that each touchpoint is valuable to the recipient.

One successful ABM campaign I executed involved a multi-channel approach that integrated personalized digital advertising, targeted email outreach, and custom content tailored for specific accounts. By aligning closely with the sales team and iterating based on feedback, we achieved a 30% increase in engagement from key accounts, leading to a significant boost in the sales pipeline.

One of the biggest challenges in ABM is ensuring alignment between marketing and sales teams, as divergent goals can hinder campaign success. Additionally, accurately measuring the impact of ABM initiatives can be complex, given the long sales cycles typically involved. Overcoming these challenges requires consistent communication, clear metrics, and an agile approach to adapt strategies based on performance data.

To stay updated on ABM trends and technologies, I regularly engage with industry publications, attend webinars, and participate in professional groups. Networking with peers and attending industry conferences also helps me gain fresh perspectives and insights on emerging strategies and tools that can enhance my ABM approach.

I am drawn to the opportunity at Terra because of your commitment to innovative marketing strategies and the collaborative company culture. I believe my experience in B2B marketing and my passion for personalized account-based approaches align well with Terra's mission. I am eager to contribute my skills and help leading brands achieve their marketing goals successfully.