The Judge Group | AVP Digital Marketing | alpharetta, ga

Our client is seeking an AVP for their Digital Marketing group in the Alpharetta, GA., area. It is a Full time position with 3 days a week onsite.Position Overview:The AVP-Digital Marketing is responsible for devising and executing an effective digital strategy to enhance customer engagement and drive revenue growth.Key Responsibilities:Strategic Marketing (70%)Managing PPC and e-mail marketing teams.Create and manage comprehensive digital programs that enhance the digital customer experience while aligning with brand and demand generation objectives.Develop and implement a cohesive marketing strategy for internet platforms and an SEO plan across all web properties.Establish both short- and long-term digital strategies and roadmaps to transform digital marketing and conversion capabilities.Lead the strategy and performance of all organic and paid demand generation activities across digital platforms.Drive the digital strategy within marketing and web development teams in alignment with corporate goals.Define and manage the marketing infrastructure and customization of the marketing automation platform, including business rules and reporting.Define and measure digital marketing KPIs to assess performance relative to competitors.Own and manage digital marketing strategies, including goals, campaigns, and budgets.Team Management (30%)Define and manage team performance while ensuring accountability within the Digital Marketing Team.Build, lead, mentor, and motivate team members to achieve high performance.Provide strategic oversight and direction for campaign development to maximize sales and lead generation.Share thought leadership and best practices in digital marketing.Participate in meetings as required and maintain positive business relations with management and staff.Nice to have:B2CHealthcareSalesforce Marketing CloudCX (customer experience)Qualifications:Bachelor’s degree in Marketing or a related field.10+ years of experience in a senior marketing role or related field, including management/supervisory experience.Proven experience with marketing automation, SEO, paid search, paid social, and multi-channel campaigns.Relevant certifications in digital marketing are a plus.