TMA is seeking a Director, Impact Strategy to lead analytics and performance measurement for local marketing. The ideal candidate will be a collaborative leader with expertise in advanced analytics and marketing attribution.
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Skills
Advanced analytics expertise
Marketing attribution methods
Data management skills
Experience with business intelligence software
Excellent communication skills
Responsibilities
Lead analytics interactions with account teams.
Develop holistic measurement strategies.
Direct performance analytics for local marketing.
Mentor and manage a team of analysts.
Create compelling narratives from data insights.
Education
Bachelor’s degree in marketing or related field
Benefits
Continuous training and educational programs
Competitive vacation plan
Comprehensive health plans
401K Retirement Savings Plan
Employee Stock Purchase Plan
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