Director, Digital Media - job 2 of 2

Motion is an integrated marketing agency with a broad range of clients and services. We're independently owned and results-driven, proudly pushing our clients further than they could ever go alone — building multi-channel brand ecosystems that are distinctive, inspiring, and connected at every touchpoint.

This role is based in Chicago, IL, and follows a hybrid work model, including weekly in-office presence. To be eligible, candidates must be capable of fulfilling Form I-9 Federal Employment Eligibility Verification. 

Check out our benefits by visiting our career page: https://agencyinmotion.com/careers/

Let's get social: https://www.linkedin.com/company/the-motion-agency/

Overview

We are seeking a talented, dynamic digital marketing leader to grow and support the agency’s paid digital and social media offerings.  This role requires a creative problem solver with a highly entrepreneurial spirit, an analytical mindset, and someone who will lead with digital-first strategies and data-driven decisions.

This role requires mastery of planning and implementing measurable, intentional programs across key organic and paid digital marketing channels within the digital and social marketing ecosystem. They stay ahead of digital trends and technology, present confidently in client meetings and new business pitches, and bring proven, results-oriented strategies to the table, always thinking innovatively and commercially.

Salary Range: 90,000 - 110,000

Responsibilities  

• Create and implement overall digital marketing strategies, leveraging research and analyzing data to generate strategic plans and insights aligned with overall business goals, ensuring unity between all digital channels.  
• Concept, build, and oversee multiple digital media programs, including e-commerce strategies, PPC campaigns, SEO strategies, CRM integrations, native, programmatic, sponsored content, paid and organic social media programs, and email marketing/inbound programs, from client discovery through optimization and reporting.  
• Manage client relationships on a regular basis and deliver great business outcomes 
• Provide client introductions to digital media opportunities and guidance in the media buying space.  
• Participate in and lead client presentations and new business pitches as the digital marketing expert, speaking with a high level of digital knowledge and experience; communicating how plans will translate into meeting or exceeding the desired business outcomes.  
• Manage and grow the digital department through organic and new client growth.  
• Own the digital planning and digital media buying processes with internal team members and media partners, including reviewing performance dashboards, data processes, KPIs, speaking to results, and making data-driven recommendations.  
• Vet and make recommendations for new vendors.  
• Keep a pulse on the digital and social landscape, recommending new ideas, growth opportunities, and strategies to internal teams, media partners, and clients.  
• Lead teams in creating quarterly, weekly, and monthly, reporting of project status/results; analyze data and provide sound insights on plans and ideas for change/optimization moving forward. 
• Track and report KPIs across digital platforms to ensure return on investment is achieved, and that our teams are making informed decisions.  
• Other duties as assigned.  

• 6-8 years of digital marketing, digital paid media, social media strategy and agency experience. 
• A strong knowledge base of e-commerce tactics with proven results, turning clicks into sales and translating the data into results.  
• Strong analytical mindset with the ability to interpret data to inform decisions.  
• Outstanding leadership skills, with proven experience in effectively managing and motivating a team.  
• Exceptional written and verbal communication skills.  
• Experience planning and managing campaigns within the Google Ads platform and navigating Google Analytics or a related platform for execution, and detailed reporting and campaign insights. (e.g. Performance Max, Search, Display, Shopping, App).  GA4 certification is a plus.  
• Familiarity with demand-side marketing and relevant platforms (i.e. programmatic, display, connected TV, etc.).  
• Proven knowledge of social paid and organic content strategies across Meta, X, Google/YouTube, Snapchat, TikTok, Pinterest and LinkedIn. 
• Experience implementing best practices for SEO strategy and paid search campaigns. 
• Relevant, results-driven experience in the set-up and management of digital campaigns, in particular Meta, Google, and LinkedIn ad platforms. 
• Proficiency in Microsoft Excel/Google Sheet formulas and data manipulation tools to conduct work efficiently and automate reporting tasks. 

We are an EEOC employer. All qualified candidates will be considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, or age.