Job details

Demand Generation Specialist

PURPOSE:

The Predictive Index—the talent optimization leader—is an award-winning best place to work (Inc., Glassdoor, Boston Business Journal, The Boston Globe).

Our mission is “Better work, Better world,” and we take great pride in PI’s power to supercharge workplace relationships and culture to achieve the unthinkable. We’re our own best case study! You’ll be working toward a mission that inspires you, and you’ll be surrounded by fun, smart, driven people day in and day out.

There’s a reason more than 8,000 companies—including The LA Clippers, Hugo Boss, Nissan, Pendo, AstraZeneca, and Bosch—trust PI to help them hire top talent, design winning teams, and develop leaders at every level. Come discover how we empower our clients to solve their biggest challenges and make their business dreams come true.

The Predictive Index is a place where people with diverse backgrounds, experiences, and perspectives collaborate on amazing, important work. We celebrate our differences, knowing that they are fundamental to our success as an organization. “Better Work, Better World,” starts here, in an organization where every member of the PI community is valued, respected, and welcome. We encourage people from underrepresented backgrounds to apply.

POSITION:

We’re searching for a Demand Generation Specialist to elevate our brand with efficient paid campaigns, tailored prospect journeys, and strategic conversion optimization. The perfect fit for this role is someone who is both curious and detail-oriented, with a strong drive to harness data for enhancing customer experiences, boosting engagement, and securing high-intent sales leads.

As a key member of the marketing team, reporting to the Growth Marketing Manager, you'll lead marketing deliverables, manage ad performance, guide our CTA strategy, and implement A/B testing for personalization. Your creativity and analytical skills will be vital in differentiating our brand and driving growth. If you're eager to leverage data-driven insights for impactful marketing strategies, we're eager for you to join us.

YOUR DAY-TO-DAY:

Coordinate with our Brand Manager, Visual Designer, and PPC agency on paid campaign assets across digital ad platforms, including LinkedIn, Google, and Meta.
Leverage data to optimize paid landing page performance through tests and experimentation.
Partner with our Demand Generation Lead to nurture event, webinar, and podcast leads to drive down-funnel conversions.
Collaborate with our content team to maximize engagement with thought leadership content and educational opportunities for prospects on our website.
Strategize with Revenue Operations to set-up and track marketing campaigns in Salesforce.
Utilize and expand your skills with tools such as VWO, Qualified, Google Ads, Salesforce, Canva, DOMO, GA4, and Looker.
Measure and analyze performance to continuously improve results.

SHOULD YOU APPLY?

If you’ve got all the below skills, drop what you’re doing right now and reach out. If you’ve got some of these skills, we still want to hear from you!

You love learning, experimenting, and innovating.
You’re always building your knowledge of B2B trends and proven strategies for paid search, display and social media advertising.
You have a proven comfortability with data showcased through your career, background, or education.
You jump right in to master new software with ease.
You have an endless curiosity and desire to explore data to drive actionable insights.
You’re not afraid to get in the weeds – while you love big ideas, you can execute on the little details.
You lean into process and documentation. You know that ideas should be equal parts spoken and written.
You’re happy to work in a fast-paced, highly-collaborative environment.
You’re eager to continue your career in Marketing and land at an organization that will provide you with growth and learning opportunities.

At The Predictive Index, we value flexibility. All PI employees have the choice to work either at our Westwood, MA headquarters, Remote, or a mix of both!

Just as our employees are threads in the cultural fabric of PI, THREADS is our framework for understanding our core values.

Teamwork: Focus on the “we,” not the “me.”

Honesty: Follow your moral compass.

Reliability: Be someone others can count on.

Energy: Be balanced, be energized.

Action: Errors of action are better than errors of inaction. Be brave.

Drive: Own it.

Scope: Don't try to boil the ocean.

The Predictive Index participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

The Predictive Index is an Equal Opportunity Employer.

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