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Creative, Copy

ABOUT THE SPRINGHILL COMPANY:

Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying the voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.


ABOUT THE ROBOT COMPANY: 

Hardwired with the SpringHill mission of empowerment, The Robot Company is a brand consultancy. At its core, it is programmed to support our partners through advertising and marketing that spans campaigns, content, social, public relations, and physical and virtual experiences. The Robot Company is based in New York City, with requirements to be onsite three times a week (Mondays, Tuesdays, and Wednesdays) per the Company’s policy.


ROLE OVERVIEW:

The SpringHill Company is seeking a dynamic and talented Creative, Copy to join our brand consultancy, Robot. Hardwired with the SpringHill mission of empowerment, Robot is programmed to extend it to our partners through advertising and marketing support that spans campaigns, content, social, PR and experiences, both physical and virtual. The ideal candidate is culturally involved, strategically minded, conceptual, and can elevate projects with their writing. They have a portfolio of work that demonstrates a diverse range of project types. In this role, you will be responsible for developing and executing original content, events, experiences, social and campaign concepts for our internal brands and brand partners. You will collaborate closely with our team of Creative Directors, Strategists, Art Directors, Designers, and Writers to concept, write and execute culturally relevant works that resonate with our creative vision. Success in this role requires a culturally connected self starter with impeccable craft and strong time management skills. Candidates must be able to demonstrate a high level of taste and aesthetic sense.


REPORTS TO: Creative Director


RESPONSIBILITIES
  • Develop original creative concepts that are grounded in cultural insights and research
  • Collaborate with fellow Creative team members to develop and execute audience-specific, insights-driven executions that translate brand strategy and goals into creative solutions
  • Create campaigns, brand messaging, general copy, scripts for TV advertising and branded content, and social posts.
  • Contribute to presentation materials throughout the creative development or campaign lifecycle
  • Balance multiple in-house and external clients and projects, with tight deadlines and often a high volume of work
  • Elevate overall work quality by setting increasingly high standards and articulating ambitious creative opportunities 
  • Ensure all creative outputs are on-brief and on-brand
  • Provide recommendations on artists, directors, editors and other creative collaborators as needed for content and campaign projects
  • Collaborate cross-functionally with TSHC internal teams (brand partnerships, marketing, social, production, etc) to develop strategies and ideas that support the execution of creative concepts within a campaign
  • Help project managers with copy and content resourcing for creative needs
  • Have a willingness to embrace change and adapt strategies on the fly
  • Stay up to date on current trends in sports, fashion, editorial, pop culture and social media
  • Contribute to team building efforts including team training, development, onboarding, and mentoring junior creative staff
  • Bring curiosity, grit, creativity, empathy, and passion every day to the team and this role


QUALFICATIONS
  • 4+ years of Copywriting
  • 3+ years Advertising or Digital agency experience preferred
  • Experience working on brand and product campaigns in the fields of Advertising, Marketing, Fashion, Art, Sports or Entertainment
  • Interest and knowledge of the gaming and soccer space is a major plus
  • Demonstrated creative problem solver and strategic thinker capable of collaborating with creators of all types
  • Strong interpersonal and communication skills, a cultivator of collaborative cross-departmental relationships
  • Exceptional written & communication skills
  • Be able to work under pressure
  • Have an eye for detail, be highly creative and imaginative


$100 - $110 a year

NOTE: 

Please be aware of recent fraudulent messages claiming to offer employment at The SpringHill Company (The Robot Company, SpringHill, Uninterrupted). If you have not gone through a recent application and interview process directly with TSHC, there is a high likelihood that the offer letter you are receiving is a fraudulent one. Please disregard and apply through https://jobs.lever.co/thespringhillco if you are interested in applying for a role at The SpringHill Company.


The SpringHill Company (TSHC) believes that each team member contributes significantly to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. We expect that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.


LIFE AT TSHC:

TSHC strongly believes that the more diverse our team is, the better our work will be. We are committed to equal-opportunity employment and celebrate inclusion in all circumstances. As an employee, you can expect the following:


- A supportive, inclusive atmosphere and a team that values your contributions

- Opportunities for professional growth via work experience and offerings from our People Resources Learning and Development Program

- Employee Resource Groups (ERGs), in-office events, Lunch and Learns with industry guests (in media, culture, and sports), and volunteer opportunities

- An attractive and competitive compensation package

- A generous and well-rounded benefits program featuring PTO, commuter stipend, comprehensive medical benefits, a family leave policy, access to a retirement plan, Company 401k match, and much more

- Our offices have a full-service kitchen, with the refrigerator and pantry stocked. No shortage of snacks, fruits, beverages, and catered monthly lunches

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CEO of The SpringHill Company
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Average salary estimate

$105000 / YEARLY (est.)
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$100000K
$110000K

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What You Should Know About Creative, Copy, The SpringHill Company

The SpringHill Company, founded by LeBron James and Maverick Carter, is on the lookout for an innovative and dynamic Creative, Copy to join our incredible brand consultancy, The Robot Company, in New York. Our mission is to empower greatness, and we believe that the right words can effectively amplify the voices of the unheard. As a Creative, Copy, you will be at the forefront of crafting original content that strikes a chord with diverse audiences. You'll dive into developing creative concepts rooted in cultural insights and collaborate with a talented crew of Creative Directors, Art Directors, and Strategists to conjure campaigns that resonate on social media, TV, and beyond. Your skills in handling tight deadlines and managing multiple projects will shine as you create scripts, brand messaging, and engaging social posts. If you have a flair for storytelling and a keen sense of current trends spanning sports, fashion, and pop culture, this role may be your next exciting adventure. Not only will you have the opportunity to influence the creative direction of leading brands, but you'll also engage with fellow creatives in a supportive and inclusive environment that values collaboration and innovation. The ideal candidate will bring a high level of taste and aesthetic sense, alongside experience in advertising or digital agencies. Join us, contribute to team training and mentorship, and become part of our journey to inspire social progress through media and content.

Frequently Asked Questions (FAQs) for Creative, Copy Role at The SpringHill Company
What are the key responsibilities of a Creative, Copy at The SpringHill Company?

As a Creative, Copy at The SpringHill Company, you'll be responsible for developing original creative concepts grounded in cultural insights and collaborating closely with the creative team. You'll create campaigns, brand messaging, and scripts for various media. Balancing multiple projects with tight deadlines while ensuring all outputs align with the brand’s vision are crucial aspects of this role.

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What qualifications do I need to apply for the Creative, Copy position at The SpringHill Company?

To apply for the Creative, Copy position at The SpringHill Company, you should have at least 4 years of copywriting experience and ideally 3 years in an advertising or digital agency. Familiarity with brand and product campaigns in marketing, sports, or entertainment, along with strong interpersonal and communication skills, are essential qualifications for this role.

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How does The SpringHill Company support its Creative, Copy staff?

The SpringHill Company is committed to supporting its Creative, Copy staff through professional growth opportunities, inclusive workplace culture, and mentorship programs. Employees can engage in various events, training sessions, and programming aimed at enhancing their skills and fostering collaboration across departments.

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What type of projects will a Creative, Copy work on at The SpringHill Company?

A Creative, Copy at The SpringHill Company can expect to work on a diverse range of projects, including scripted and unscripted content, social media campaigns, experiential marketing, and brand partnerships. The role emphasizes creativity and cultural relevance, requiring innovative writing that engages various audiences.

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Is experience in certain industries important for the Creative, Copy position at The SpringHill Company?

Yes, experience in industries such as advertising, marketing, fashion, sports, or entertainment is highly valuable for the Creative, Copy position at The SpringHill Company. An interest in gaming and soccer can also be a strong added benefit, as these areas align with our company's focus on diverse cultural themes.

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Common Interview Questions for Creative, Copy
Can you describe your creative process when developing copy for a campaign?

When developing copy for a campaign, I begin by thoroughly understanding the brand's goals and target audience. I brainstorm creative concepts grounded in cultural insights, and then draft messaging that resonates with the audience while reflecting the brand's unique voice. Collaboration with team members to refine and elevate ideas is essential in my process.

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How do you stay current with trends to inform your copywriting at The SpringHill Company?

I actively follow industry trends by consuming diverse content across sports, fashion, and pop culture. I subscribe to relevant publications, engage with influencers in the field, and participate in discussions both online and offline. Staying informed allows me to create culturally relevant and impactful copy.

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How do you manage tight deadlines and multiple projects simultaneously?

Managing tight deadlines requires effective prioritization and time management. I create a detailed schedule that outlines project timelines and checkpoints to ensure I stay on track. Communicating openly with team members about project statuses helps me adjust priorities when necessary, ensuring all projects receive the attention they deserve.

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What role does collaboration play in your writing process?

Collaboration is vital to my writing process. I believe in the power of diverse perspectives leading to stronger creative output. I engage with Creative Directors, Designers, and Strategists to gather their insights and feedback throughout the creative process, ensuring the final copy aligns perfectly with the overall campaign vision.

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Can you give an example of how you turned a challenging brief into a successful campaign?

In one instance, I faced a brief that lacked clear direction and was challenging to translate into compelling copy. I conducted additional research to understand the audience better and identified cultural trends that resonated. By presenting ideas tied to those insights, I was able to secure better alignment with both the client's vision and the audience’s interests, resulting in a successful campaign.

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What methods do you use to ensure your copy is on-brand and on-brief?

To ensure my copy remains on-brand and on-brief, I regularly revisit the brand guidelines and previous marketing materials. I also create a checklist based on the campaign goals and the target audience, allowing me to evaluate whether each piece of copy aligns with those elements before final submission.

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How do you approach feedback on your writing, especially from stakeholders?

I view feedback as an opportunity for growth and improvement. When receiving feedback, I focus on understanding the stakeholder's perspective and their specific concerns. I take notes and ask clarifying questions to ensure that I can incorporate constructive feedback while maintaining the core message of the copy.

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What types of copywriting projects do you find most enjoyable and why?

I particularly enjoy projects that allow for creativity in storytelling, such as scripts for branded content or experiential campaigns. Crafting narratives that engage the audience on a personal level and evoke emotion is deeply fulfilling, as I believe stories are the heart of effective marketing.

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How do you incorporate cultural insights into your copywriting?

Incorporating cultural insights involves being observant of current trends and understanding the audience’s cultural background. I research social conversations and data to identify themes relevant to the target audience, allowing me to create copy that resonates on a deeper level and connects authentically.

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What strategies do you use to develop unique and compelling headlines?

To develop unique and compelling headlines, I focus on capturing the essence of the message in a concise, attention-grabbing manner. I brainstorm multiple concepts, often using wordplay or emotional triggers, and test different options for clarity and impact to identify which aligns best with the intended audience.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 4, 2025

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