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Social Media Coordinator

Company Description

The Ward Law Group, voted best places to work for the past two years is where your work really matters! Where serving the community and genuinely driving results have made us a leader in personal injury. We offer an innovated and fast paced ever evolving environment that allows you to earn as you grow. We empower our employees to make the best decision to impact our clients through collaborative team efforts.  We are a nontraditional, highly accountable, yet vibrant group of professionals. Get ready to experience a comfortable atmosphere as our onboarding process allows for a soft place to land.

Our core values are service to our clients, service to our teammates, and service to the community. Along with faith, accountability, leadership, and loyalty.

Job Description

We are looking for a talented, curious, and driven Social Media Coordinator to grow a robust online presence for our brand. Your role is to drive growth and build engagement on our platforms, including (but not limited to): Instagram, Facebook, TikTok, YouTube, and LinkedIn through developing photo and media content that incorporates recent social media trends for our leading brands on the daily basis. As a social media coordinator, you will play a pivotal role in developing and executing our social media strategy to enhance our online presence and engage with our audience effectively. This position requires organizational skills, effective communication skills, creativity skills, analytical skills, and leadership skills to manage multiple projects to meet client needs. This position requires collaboration with other Media team members, such as Traditional Marketing Manager, Digital Marketing Manager, brand specialists, and paid social ad specialists.

Social Media Coordinator responsibilities:

· Develop and implement a comprehensive social media strategy aligned with the firm's goals and objectives.

· Ensure consistency in the firm’s branding across all social media channels including tone of voice, visual identity, and messaging.

· Create engaging and informative content (such as post, stories, videos, and graphics) for various social media platforms.

· Manage the firm's social media accounts, including daily monitoring, posting, and responding to comments and messages.

· Collaborate with internal teams to gather content and ensure brand consistency across all channels.

· Monitor social media trends, tools, and applications and recommend strategies for continuous improvement.

· Track and analyze key metrics to measure the success of social media campaigns and make data-driven recommendations for optimization.

· Stay informed about legal industry trends and news to curate relevant content for our audience.

· Implement strategies to attract potential clients through social media.

· Provide regular reports on social media performance and insights to stakeholders.

· Develop and implement social media campaigns to promote firm events or special promotions.

Salary: $60,000.00-$80,000.00 per year (based on experience)

Employment Type: Full-Time

Working Schedule: Monday - Friday 8:30AM - 5:00PM EST or 9:00AM - 5:30PM EST

Qualifications

  • Ability to communicate fluently in English and Spanish
  • Experience with social media marketing

Additional Information

We value your wellbeing and offer opportunities for professional development to help you grow your career. Our comprehensive package includes health benefits; pretax health care and dependent care saving accounts; life insurance; paid time off and holidays; and a percentage match on your 401K contributions to insure your overall satisfaction and security as part of our team. Additionally, we provide confidential counseling services, mental health support, and financial guidance. Come make a difference for our clients!

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Coordinator, The Ward Law Group, PL

The Ward Law Group is seeking a dynamic Social Media Coordinator to elevate our online presence and engage with our community in Miami Lakes, FL. If you’re a creative individual with a passion for social media, this might be the perfect opportunity for you! As our Social Media Coordinator, your mission will be to drive growth and engagement across platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn. You’ll be the mastermind behind creating eye-catching content and ensuring our branding shines consistently across all channels. Imagine waking up each day to strategize how to connect and resonate with our audience while working in a collaborative and innovative environment. Your role will involve not just content creation but also analyzing trends, tracking metrics, and making recommendations to optimize our social media campaigns. You'll work closely with our Media team, partnering with the Traditional and Digital Marketing Managers, and other specialists to coordinate efforts that truly matter. The Ward Law Group is dedicated to serving our clients and community, and with your organizational and leadership skills, you’ll help us make a meaningful impact. Join us, and let’s craft an engaging narrative together while benefiting from excellent perks like health coverage, professional development, and a vibrant work culture. The salary for this position ranges from $60,000 to $80,000 annually, based on experience. We can’t wait to see how you can contribute to our growing team!

Frequently Asked Questions (FAQs) for Social Media Coordinator Role at The Ward Law Group, PL
What are the responsibilities of a Social Media Coordinator at The Ward Law Group?

As a Social Media Coordinator at The Ward Law Group, you'll develop and implement a social media strategy aligned with the firm's goals, create engaging content for various platforms, manage social media accounts, and collaborate with internal teams to maintain brand consistency. Tracking key metrics and staying informed about industry trends are also critical aspects of your role.

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What qualifications are needed for the Social Media Coordinator position at The Ward Law Group?

The ideal candidate for the Social Media Coordinator role at The Ward Law Group should have experience in social media marketing and be fluent in English and Spanish. Organizational, communication, creativity, analytical, and leadership skills are essential for managing multiple projects effectively.

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How does The Ward Law Group support the professional growth of its Social Media Coordinator?

The Ward Law Group values its employees and offers opportunities for professional development to help you grow your career. This includes health benefits, mental health support, financial guidance, and a supportive team environment that encourages initiative and collaboration.

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What types of content will a Social Media Coordinator create at The Ward Law Group?

In the Social Media Coordinator role at The Ward Law Group, you will create various content types, including posts, stories, videos, and graphics. These should be engaging, informative, and tailored to resonate with our audience on platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn.

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What is the work schedule for the Social Media Coordinator at The Ward Law Group?

The work schedule for the Social Media Coordinator position at The Ward Law Group is full-time, typically Monday to Friday, with hours ranging from 8:30 AM to 5:00 PM or 9:00 AM to 5:30 PM EST.

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Common Interview Questions for Social Media Coordinator
How do you stay updated with the latest trends in social media?

To stay updated with social media trends, I follow industry news, subscribe to relevant newsletters, and engage with thought leaders on platforms like LinkedIn and Twitter. I also participate in online communities and webinars that focus on social media marketing.

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Can you describe a successful social media campaign you managed?

Certainly! One successful campaign I managed was aimed at promoting a new product launch. I developed a content calendar, utilized engaging visuals, and leveraged user-generated content. We also ran a targeted ad campaign, resulting in a 30% increase in engagement and a significant number of product inquiries.

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How do you ensure brand consistency across different social media platforms?

I ensure brand consistency by creating clear brand guidelines that outline tone, style, and visual identity. I always review content before posting, and I use scheduling tools that allow me to maintain a cohesive message across all platforms.

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How do you measure the success of your social media campaigns?

I measure the success of my social media campaigns by analyzing key performance indicators such as engagement rates, reach, conversions, and feedback from the audience. I use tools like Google Analytics and social media insights to gather data and adjust strategies accordingly.

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What strategies would you implement to drive engagement on our social media platforms?

To drive engagement, I would implement strategies such as hosting interactive campaigns like polls or Q&A sessions, sharing user-generated content, collaborating with influencers, and creating visually appealing multimedia content that invites conversation and shares valuable information.

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How would you handle negative comments or feedback on social media?

I would address negative comments with professionalism by acknowledging the concern and responding promptly. It's important to take the conversation offline if necessary while ensuring that the individual feels heard and valued. Transparency and empathy can often turn a negative experience into a positive one.

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What platforms do you believe are most effective for our brand and why?

For The Ward Law Group, I believe platforms like Facebook for community engagement, Instagram for visual storytelling, and LinkedIn for professional networking are effective. Each platform allows us to reach different demographics and facilitates unique interactions that align with our brand objectives.

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How do you prioritize tasks when managing multiple social media accounts?

When managing multiple accounts, I prioritize tasks based on engagement metrics and upcoming deadlines. I use planning tools to create a content calendar, which helps visualize and balance posting frequencies while ensuring timely responses to audience interactions.

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Can you provide an example of how you've used data to inform your social media strategy?

In a previous role, I analyzed engagement data and discovered specific post types were performing better at certain times. I adjusted our posting schedule based on these insights, leading to a 25% increase in overall engagement rates. Data can truly drive effective strategy decisions.

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What are your long-term goals as a Social Media Coordinator?

My long-term goals are to deepen my expertise in social media marketing and lead innovative campaigns that enhance brand visibility and engagement. I aim to create impactful strategies that not only attract clients but also foster a strong community presence for The Ward Law Group.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 25, 2024

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