Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Marketing Operations Specialist image - Rise Careers
Job details

Marketing Operations Specialist

Marketing Operations Specialist

Solink is a different kind of data-analytics software company. We’ve successfully made video security a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.

A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.

A bit about the role…

Solink is looking for a Marketing Operations Specialist who thrives in a collaborative, innovative environment and has a passion for data-driven marketing. In this role, you'll play a key part in ensuring the operational success of our campaigns and systems. From expertly managing our Hubspot CRM to executing impactful marketing campaigns and maintaining a pristine database, your contributions will help drive measurable results. You'll collaborate closely with sales and marketing teams to align objectives, ensuring seamless lead follow-up and maximizing campaign effectiveness. If you're detail-oriented, love optimizing processes, and are excited about driving brand growth, we’d love to have you on our team!

WHO YOU ARE:

  • Detail-oriented, process-driven, and always looking to understand the why.

  • Experienced in CRM platforms, specifically HubSpot, when used for marketing automation and reporting. 

  • Proficient in data hygiene practices to ensure accurate, efficient operations.

  • Excellent communication and organizational skills.

  • Strong analytical skills to interpret data and make informed decisions.

  • Able to multitask and prioritize effectively.

  • Able to identify issues and develop effective solutions.

  • Able to work well in a team environment and cross-collaborate.

  • Strong verbal and written communication skills.

  • High attention to detail to ensure accuracy in all marketing activities.

  • Bachelor’s degree or College diploma in Marketing or a related field.

  • 2+ years of experience in marketing operations or a related field.


And it would be great if you also:

  • Knowledgeable about GDPR, CASL, and other privacy regulations to maintain opt-in compliance and manage email databases effectively.

  • Familiar with marketing tools such as Clay, Apollo, ZoomInfo, ReachDesk, and their integration capabilities.

SECURITY REQUIREMENTS:

  • Candidates must undergo a criminal records check upon hire;

  • Be eligible to work in Canada;

  • Be willing to comply with Solink’s own security policies and standards.

WHAT WILL YOU DO?

  • Build, refine, and maintain reports within HubSpot to assist with information sharing and decision-making.

  • Meticulously clean, validate, and import contact and company lists for outreach. 

  • Analyze marketing data to surface insights and make data-driven decisions for campaign improvements.

  • Identify and implement process improvements to increase marketing efficiency.

  • Manage marketing technologies and tools to support marketing activities and automation, including workflows, emails, landing pages, and list building.

  • Manage marketing projects with precision, using scalable playbooks.

  • Define goals and success metrics for marketing programs, reporting on results.

  • Prepare accurate lists within HubSpot, using a range of filters to segment. 

  • Communicate with sales for effective marketing campaign follow-up and lead engagement.

  • Ensure compliance with privacy and communication regulations.

  • Execute and optimize marketing campaigns, focusing on email programs, list segmentation, A/B testing, and performance reporting.

  • Support and maintain database hygiene.

  • Document marketing processes for scalability and team efficiency.

WHAT IS SOLINK?

Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We’re one of Ottawa’s fastest-growing companies. We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics, and technology. We're enhancing the status quo to positively impact clients and customers' businesses.

We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead - and our Solinkians make the greatest travel companions… 

Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate, and striving to make an impact. 

WHY WORK AT SOLINK? 

Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life.  We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun… 

All that - PLUS we offer…..

  • Flexibility in your chosen hours of work by helping you get "stuff" done (encourages that work-life balance);

  • Opportunities for growth based on merit, skill, and initiative;

  • Friendly, welcoming, and team-oriented atmosphere that fosters collaboration;

  • A creative and innovative environment that mentors supports, motivates, and inspires you to make an impact;

  • Interesting and exciting assignments ranging in size, type, and complexity;

  • An “open-door” policy where communication and brainstorming are encouraged;

  • A really positive and fun environment working with an incredibly ENERGETIC team;

  • Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);

  • Monthly reimbursement toward a health and wellness program; 

  • Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams,  so-lunches, team builders, and much more)

  • Please note: We currently operate within a hybrid model, this role requires in-office presence at our Kanata office location from time to time.

Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you need accommodations, please email peopleops@SolinkCorp.com.

We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, and an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.

HOW TO APPLY?

Please submit your cover letter and resume addressed to Queen Amidala outlining why you would be the right fit for this position.  

Solink Glassdoor Company Review
4.4 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
Solink DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Solink
Solink CEO photo
Michael Matta
Approve of CEO

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Operations Specialist, Solink

Join Solink as a Marketing Operations Specialist in Kanata and become a pivotal part of our dynamic team! At Solink, we're more than just a data-analytics software company; we’re redefining how business owners view security and data by transforming video content into actionable insights. In this role, you’ll utilize your passion for data-driven marketing to oversee the operational success of our campaigns and systems. You will manage our Hubspot CRM, ensuring everything is up to date and functioning smoothly. Your knack for organization and detail will shine as you collaborate with sales and marketing teams to optimize campaign performance and enhance lead engagement. If you have a background in marketing operations, particularly with CRM platforms and data hygiene practices, we want to hear from you! You'll not just manage our marketing technologies but influence the very strategies we deploy. Here at Solink, creativity, collaboration, and a zest for problem-solving are the heartbeats of our culture. We’re excited to bring on someone who thrives on discovering new efficiencies and who is eager to contribute to a vibrant and enthusiastic team. So, if you’re looking for a role that’s both challenging and rewarding, and where your ideas can shape the future of our marketing efforts, keep reading—we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Marketing Operations Specialist Role at Solink
What are the responsibilities of a Marketing Operations Specialist at Solink?

As a Marketing Operations Specialist at Solink, you'll be tasked with managing our Hubspot CRM, executing marketing campaigns, and ensuring database hygiene. You'll analyze marketing data for insights, define success metrics, and manage marketing projects with precision. Collaboration with sales is key, ensuring an effective follow-up on campaigns for optimal lead engagement.

Join Rise to see the full answer
What qualifications do I need to apply for the Marketing Operations Specialist position at Solink?

To qualify for the Marketing Operations Specialist role at Solink, candidates should possess a Bachelor's degree or a College diploma in Marketing or a related field. Additionally, having 2+ years of experience in marketing operations and proficiency in CRM platforms, especially HubSpot, will make you a strong candidate.

Join Rise to see the full answer
How does Solink support its Marketing Operations Specialist in terms of career growth?

At Solink, we believe in fostering career growth based on merit, skill, and initiative. As a Marketing Operations Specialist, you’ll have opportunities to take on interesting projects, develop new skills, and contribute to innovative ideas, all within a supportive and collaborative environment.

Join Rise to see the full answer
What is the work environment like for the Marketing Operations Specialist at Solink?

The work environment for a Marketing Operations Specialist at Solink is creative, collaborative, and vibrant! We emphasize a positive atmosphere filled with teamwork, support, and opportunities to bring your ideas to life. Our team is passionate and energetic, creating an exciting backdrop for personal and professional growth.

Join Rise to see the full answer
What tools and technologies will I be using as a Marketing Operations Specialist at Solink?

In the role of Marketing Operations Specialist at Solink, you'll primarily work with HubSpot for CRM and marketing automation. Familiarity with tools like Clay, Apollo, and ZoomInfo may also be beneficial as you integrate various marketing technologies to support campaign activities effectively.

Join Rise to see the full answer
Common Interview Questions for Marketing Operations Specialist
What experience do you have with HubSpot and how have you utilized it in your past roles?

When discussing your experience with HubSpot, focus on specific tasks you've accomplished, such as managing campaigns, segmenting lists, or utilizing reporting features. Highlight any successful initiatives and how they positively impacted the overall marketing strategy.

Join Rise to see the full answer
Can you describe a time when you optimized a marketing process?

In your answer, refer to a specific situation where you identified inefficiencies and implemented improvements. Detail the steps you took and the measurable outcomes achieved from your optimizations.

Join Rise to see the full answer
How do you prioritize your tasks when managing multiple marketing campaigns?

Explain your strategy for prioritization, such as using project management tools, setting deadlines based on campaign launch dates, and effective communication with your team to ensure alignment on objectives.

Join Rise to see the full answer
How do you ensure data cleanliness when working with marketing databases?

Discuss your methods for maintaining data hygiene, including routine checks, validation processes, and the importance of accuracy. You might also mention any tools you utilize for these tasks or how you approach data entry training for the team.

Join Rise to see the full answer
What metrics do you consider most important when evaluating the success of a marketing campaign?

Convey the metrics you prioritize, such as conversion rates, return on investment (ROI), or engagement rates. It’s crucial to explain how these metrics inform decision-making and future campaign planning.

Join Rise to see the full answer
How would you handle a campaign that is not performing as expected?

Outline your approach, starting with analyzing the data to identify issues. Discuss your plan to adjust strategies and how you would communicate your findings to the team for collaborative problem-solving.

Join Rise to see the full answer
Can you explain how you approach collaboration between sales and marketing teams?

Emphasize the importance of clear communication, defined goals, and regular meetings to ensure both teams are aligned. Talk about your methods for sharing insights and data to enhance lead follow-up processes.

Join Rise to see the full answer
What strategies do you use for effective list segmentation in email marketing?

Detail the criteria you use for segmentation, such as demographic information, behavior, or engagement history. Mention how segmentation can enhance targeting and improve open/click-through rates.

Join Rise to see the full answer
How do you stay informed about changes in privacy regulations like GDPR?

Share your strategies for staying updated, such as following relevant industry blogs, attending webinars, and engaging in professional networks to ensure compliance in your marketing strategies.

Join Rise to see the full answer
What excites you about the prospect of joining Solink as a Marketing Operations Specialist?

Express enthusiasm for Solink’s innovative approach to data and security and how you see yourself contributing to their mission. Relate it back to your skills and interests that align with the company's values and culture.

Join Rise to see the full answer

Solink brings smart to traditional business. Solink is an innovative app built specifically for brick-and-mortar businesses. Solink’s platform acts as the hub that connects a business’ daily systems, finds the key points of data, and creates aler...

24 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 20, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!