Paid Search Analyst

With Christmas around the corner, Teleflora is busier than ever! We are looking for our Paid Search Analyst position. We’ve been a part of The Wonderful Company family since 1979, with a nationwide network of florists we’ve become the world’s largest flower delivery service. With more than 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet! We’re a sustainable network of locally owned florists. Teleflora provides innovative marketing, education and technology to make sure our member florists get the resources they need to thrive, creating beautiful bouquets with keepsake vases delivered to your door.

The Paid Search Analyst, eFlorist provides online marketing assistance to member florists that participate in Teleflora’s local paid search program. This role is responsible for driving top-tier performance in PPC channels and supporting strategic initiatives to drive growth and operational improvement within the paid search program. The eFlorist team is Teleflora’s webhosting services department and aims to grow the number of websites hosted for florists and to optimize existing site performance through various measures including SEO, SEM, email marketing, ongoing platform enhancements, and excellent customer service.

The ideal candidate will be passionate about eCommerce, dedicated to driving incremental value for our florists, constantly evaluating new approaches and innovations in search to improve performance, and excited to leverage data to drive critical business decisions.  This role partners across marketing and customer support teams to advise and execute on optimizing florists’ paid search results. It requires a foundational knowledge of Google Ads, the ability to manipulate large data sets, an ability to crystalize key insights from findings, and strong bias for action to implement new strategies. If you enjoy having a domain of accountability where you can own results, discovering new opportunities for performance growth, planning approaches to capitalize on opportunities, and continuously improving outcomes for participating businesses then this may be the role for you.

The Paid Search Analyst, eFlorist will report to the Growth Marketing Manager, eFlorist. This position will be based at our Oklahoma City, OK office.. This position is remote for the Oklahoma City area with one day per month required to work in the Oklahoma City office.

• Assist in the creation, optimization, and internal processes related to paid search campaigns
• Daily management of specific paid search participants, with keen ability to trouble-shoot campaigns quickly and precisely
• Conduct weekly and monthly reviews of relevant KPIs to advise on ongoing management strategies
• Create ongoing and ad-hoc reports to support analysis of program performance
• Collaborate with other paid search team members to synthesize learnings and shape strategic initiatives
• Present findings and provide suggestions to improve program performance to digital marketing team members and leadership teams
• Support Marketing Support team members with relevant insights and guidance related to florist inquiries (including call scripting and documentation policies to ensure quality and consistency throughout the Marketing department)
• Communicate/train other departments when necessary on paid search program (e.g. sales, customer service)

• Deep understanding of paid search management and analytics, with 2 years in practical experience
• Demonstrated ability to think critically about business requirements to drive meaningful decision-making
• Superior problem-solving and analytical skills (both quantitative and qualitative) coupled with an attention to detail
• Strong desire to achieve and maintain high levels of customer satisfaction, willing to work 7x24 in mission critical situations or customer sensitive situations
• Hands-on experience with developing and reporting on KPIs for business, process improvement projects, and similar operational priorities.
• Excellent organizational skills and proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast-paced environment
• Maintain on-going awareness and understanding of emerging technologies and methodologies related to paid search (and paid media broadly)
• High school graduate or equivalent. Bachelor’s Degree in a relevant field or equivalent work experience is preferred.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment. 

Telefora is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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