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Senior Web Strategist Job at Fujifilm in Annapolis

West Creek 2 (12072), United States of America, Richmond, VirginiaPrincipal Associate - Premium Marketing StrategistWe're looking for an experienced Marketing Strategist to drive direct response marketing for our premium product portfolio from brand and creative strategy through in-market execution across multiple channels. The right candidate will have experience developing and executing large-scale full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.Key Responsibilities• Participate as the brand strategy lead in a collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.• Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. (This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.)• Shepherd multiple marketing creative projects at once from brief to execution while ensuring strategic intent aligns with execution/delivery at every step.• Work across functions and with multiple stakeholders during the process in a well managed and organized manner.• Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.• Develop an understanding of our target audience, best practices across channels and programs, and share those learnings liberally with others.• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.Ideal Candidate• Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously• Detailed-oriented with strong prioritization skills• Highly effective communication skills with outstanding writing and presentation abilities• Experience with a variety of marketing channels (specifically email, website, and digital channels)• Can manage the details of multiple projects, deadlines and changing priorities, while delivering excellent and error-free workBasic Qualifications• Bachelor's Degree or military experience• At least 5 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side• At least 5 years of experience in planning, executing and analyzing marketing programs• At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworksPreferred Qualifications• Masters degree in marketing or business• 5+ years of experience in marketing for a luxury brand• 5+ years of experience driving optimization plans and creative strategy• 5+ years of experience working with cross-functional teams in a matrixed environmentAt this time, Capital One will not sponsor a new applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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What You Should Know About Senior Web Strategist Job at Fujifilm in Annapolis, FUJIFILM

As a Senior Web Strategist at Fujifilm in Annapolis, MD, you'll be at the heart of our digital marketing initiatives. This role is all about driving the strategy that promotes our innovative product portfolio online. We’re looking for someone who thrives on collaboration, as you’ll work closely with cross-functional teams including creative, legal, and compliance experts. Your expertise in developing and executing full-funnel marketing campaigns is critical, as you'll be shepherding multiple projects from the initial brief to market execution. Effective communication is key, and you will be guiding stakeholders through your strategic insights while crafting top-notch presentations and documentation. It's essential to keep up with our brand persona and ensure that all marketing efforts align beautifully with Fujifilm’s voice. You’ll also be analyzing our target audience and best practices across various channels, sharing insights with your team to continually optimize our approach. If you're detail-oriented, possess excellent writing skills, and have a knack for managing multiple deadlines, you might just be the perfect fit for this dynamic role at Fujifilm!

Frequently Asked Questions (FAQs) for Senior Web Strategist Job at Fujifilm in Annapolis Role at FUJIFILM
What are the key responsibilities of a Senior Web Strategist at Fujifilm?

The Senior Web Strategist at Fujifilm is responsible for driving digital marketing strategies for our premium products. This includes managing multiple projects concurrently, fostering collaboration with cross-functional teams, and ensuring that all marketing materials align with brand standards. Communication skills are crucial, as you'll interact with stakeholders at various organizational levels.

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What qualifications are required for the Senior Web Strategist position at Fujifilm?

To qualify for the Senior Web Strategist position at Fujifilm, candidates should hold a Bachelor's degree and have at least 5 years of experience in brand strategy or product marketing. Additionally, experience in managing marketing campaigns across various channels and strong communication skills are vital for success in this role.

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What makes the Senior Web Strategist role at Fujifilm unique?

The Senior Web Strategist role at Fujifilm stands out because of the emphasis on strategic collaboration across creative, legal, and compliance teams to drive marketing initiatives. This position not only focuses on execution but also on continuous learning and sharing insights about our target audience and industry best practices.

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What soft skills are important for a Senior Web Strategist at Fujifilm?

Successful candidates for the Senior Web Strategist position at Fujifilm should possess excellent communication abilities, strong problem-solving skills, and the capability to prioritize tasks effectively. These soft skills enable collaboration with diverse teams and the ability to influence marketing outcomes positively.

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How does one succeed in the Senior Web Strategist role at Fujifilm?

Success in the Senior Web Strategist role at Fujifilm depends on your ability to multitask, adapt to changing priorities, and deliver high-quality work. Deepening your understanding of our brand and target audience while championing effective communication within cross-functional teams will also be key contributors to your success.

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Common Interview Questions for Senior Web Strategist Job at Fujifilm in Annapolis
Can you describe your experience with full-funnel marketing campaigns as a Senior Web Strategist?

When answering this question, focus on specific examples of campaigns you've developed and executed. Highlight your role in driving strategy, collaboration with teams, and results achieved from those campaigns.

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How do you ensure that marketing materials align with brand guidelines?

Discuss your approach to understanding brand guidelines deeply and how you communicate these standards to your team. Share examples of how you've successfully maintained brand integrity in previous projects.

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What strategies do you use to analyze target audiences?

Explain the methods you use to gather audience insights, including any tools or metrics you've employed. Provide examples of how these insights have informed marketing strategies in the past.

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How do you prioritize projects with competing deadlines?

Share your time management strategies and tools you use to prioritize tasks. Discuss a time when you successfully managed multiple deadlines while maintaining high-quality work.

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How would you handle a disagreement with a team member regarding a marketing strategy?

Describe your conflict resolution approach—emphasize the importance of open communication, finding common ground, and focusing on shared goals for successful outcomes.

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Can you provide an example of a successful collaboration across functional teams?

Highlight a specific project where collaboration was key. Discuss your role and how effective teamwork led to achieving the project's goals and timelines.

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What is your experience with various digital marketing channels?

Discuss your specific experiences with channels like email, social media, and SEO/SEM. Provide details on how you've utilized these channels in previous marketing campaigns.

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How do you measure the success of your marketing initiatives?

Explain the metrics and KPIs you focus on for evaluating marketing success. Share examples where you applied these metrics to analyze campaign effectiveness.

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What role does storytelling play in your marketing strategies?

Describe how you integrate storytelling into your campaigns. Discuss the importance of creating emotional connections with the audience and how this impacts brand loyalty.

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How comfortable are you with presenting marketing strategies to stakeholders?

Reassure your interviewers about your presentation skills. Provide examples where you've successfully presented strategies to stakeholders and how you received feedback.

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FUJIFILM Holdings no longer dwells only on the negatives. Its Imaging Solutions unit makes color photographic films and papers, digital cameras, photofinishing equipment, and chemicals. It leads the film market in Japan and has hammered away at ri...

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Full-time, on-site
DATE POSTED
December 11, 2024

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