Senior Influencer Strategist - AntiSocial

As a Senior Influencer Strategist at AntiSocial, you'll lead the development of influencer strategies across multiple campaigns. This involves leveraging your extensive network to secure partnerships, managing outreach and negotiations, and ensuring the successful execution of campaigns while collaborating with various teams.

To be considered for the Senior Influencer Strategist role at AntiSocial, you should have 5+ years of experience in influencer marketing or talent relations. A strong network of influencers across North America and a deep understanding of social media platforms are crucial to succeed in this position.

The work culture at AntiSocial is vibrant and collaborative. You'll be part of a diverse team that encourages creativity, celebrates cultural events, and even offers the flexibility to work from different locations. This supportive environment allows you to thrive as a Senior Influencer Strategist.

The salary for the Senior Influencer Strategist position at AntiSocial ranges between $85,000 and $90,000 per year, reflecting the expertise and value you'll bring to the marketing team in crafting impactful influencer-driven campaigns.

At AntiSocial, you'll have numerous opportunities for career growth as a Senior Influencer Strategist. Through exposure to a variety of exciting campaigns, diverse teams, and industry-leading practices, you can advance your skills and take on new challenges that align with your professional goals.

To develop successful influencer marketing campaigns, I start by understanding the brand's goals and target audience. Next, I leverage my network to identify influencers whose values align with the brand. I emphasize clear communication and set expectations from the outset to ensure all parties are on the same page.

I source influencers by using a combination of social media research, industry blogs, and networking. I evaluate potential partners based on audience engagement, brand alignment, and previous campaign success. I also consider micro-influencers for niche markets, ensuring a mix of tiers in my strategy.

I measure the success of influencer campaigns through clear KPIs outlined before the campaign launch. These can include engagement rates, conversion metrics, and brand awareness increases, which I track through analytics tools and post-campaign surveys to derive actionable insights.

In a previous challenging campaign, we faced unexpected changes in influencer availability. To overcome this, I quickly pivoted the strategy to engage additional creators while ensuring the content remained aligned with brand messaging. This flexibility allowed us to maintain campaign integrity and meet deadlines.

My approach to influencer negotiations is built on transparency and trust. I present clear proposals that highlight the mutual benefits of the partnership, covering deliverables and compensation. Being open to feedback fosters a collaborative spirit, leading to suitable agreements for both parties.

I stay updated on the latest trends in influencer marketing by subscribing to industry newsletters, attending marketing conferences, and actively engaging with thought leaders on social media. This not only keeps my knowledge current but also inspires innovative campaign ideas.

I utilize various analytics tools, including Google Analytics and social media insights, to track influencer campaign performance. Reporting on metrics such as click-through rates, engagement levels, and conversion data allows me to make informed adjustments for future campaigns.

Building long-term relationships with influencers requires consistent communication and authenticity. I prioritize keeping in touch with influencers outside of campaigns, sharing relevant industry updates, and recognizing their work, which fosters a mutually beneficial partnership.

From my perspective, a brand is attractive to influencers when it embodies authenticity, values, and a relatable story. Influencers are drawn to brands that align with their persona and enable them to create engaging content that resonates with their audience, leading to a successful collaboration.

One successful influencer campaign I spearheaded involved a lifestyle brand seeking to boost awareness in a new market. I developed a strategy harnessing diverse influencers, from micro to macro, and crafted engaging content tailored to each creator’s style, resulting in a notable increase in brand visibility and engagement.