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Sr. Director, Creative

CreativeThe Sr Director, Creative role is responsible for leading breakthrough creative expression for TIAA through design and copywriting across all touch points. This leader will be responsible for leading a team of designers and copywriters, who will produce work for both Institutional and Consumer audiences that will be distributed through a range of channels from digital display advertising to brochures and events. This is a hands-on role and the successful candidate will actually create design and copy while leading a high-functioning team.Key Responsibilities and Duties• Lead team to develop full spectrum of creative that tells the story of the brand in a way that is highly impactful and moves people through design and copywriting• Collaborate with stakeholders to conceive and develop outstanding content and ensure breakthrough and relevant outcomes• Create best-in-class design that is ownable and differentiated for key projects• Write/co-write copy that drives action from targeted audiences• Manage team workload and priorities on a day-to-day basis to ensure all project requests are met and effectively prioritized.• Work with offshore team members to ensure seamless project handoff to maximize speed• Ensure the work is consistent with brand standards, tone of voice, and visual identity• Manage projects through WorkFront project management systemEducational Requirements• University (Degree) PreferredWork Experience• 5+ Years Required; 7+ Years PreferredPhysical Requirements• Physical Requirements: Sedentary WorkCareer Level9PLRequired Qualifications:• 5+ years of marketing design and copywriting experience in financial services or retirement industryPreferred Qualifications:• 7+ years of marketing design and copywriting experience in financial services or retirement industry• Demonstrated track record of design and copywriting, with samples• Demonstrated skills communicating to an institutional audience as well as to a consumer audience• Experience leading a team of creatives• Experience with content management systems• Experience in financial services• High degree of proficiency with Adobe InDesign, Illustrator, Photoshop and Acrobat• Proficiency in Microsoft Office• Excellent interpersonal, oral, and written communication skills• Ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience• Exceptional design skills• Strong copywriting skills• Experience in executing creative for retirement and asset management• Demonstrated understanding of modern, digital campaigns• Ability to simplify and streamline content• Proofreading experience#LI-KDRelated SkillsAudience-focused Communication, Audience Insights, Builds Visual Materials, Content Development, Continuous Improvement Mindset, Copywriting, Creative Thinking, Customer-Focused Campaign Development, Delivers On-Product Marketing Strategies, Digital Design, Innovation, Marketing Writing Effectiveness, Messaging EffectivenessAnticipated Posting End Date:2025-01-27Base Pay Range: $134,700/yr. - $224,500/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans)._____________________________________________________________________________________________________Company OverviewEvery worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.For Applicants of Nuveen residing in Europe and APAC, please click here.
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What You Should Know About Sr. Director, Creative, TIAA

Are you a creative mastermind with a passion for groundbreaking design and captivating copy? TIAA is on the lookout for a dynamic Sr. Director, Creative to join our team in Frisco, TX! As the Sr. Director, Creative, you’ll play a pivotal role in leading our talented team of designers and copywriters, crafting impactful stories that resonate with our Institutional and Consumer audiences alike. You won’t just oversee; you'll dive in, hands-on, creating delightful design and compelling copy that aligns with our brand standards across a myriad of digital and traditional channels. Imagine leading a high-functioning team, collaborating closely with stakeholders to develop innovative content that drives real action. You'll manage project loads, ensuring everything runs smoothly, and get to work hand-in-hand with offshore teams to make sure we stay ahead of the game. If you have a strong background in creative leadership, a knack for financial services marketing, and exceptional skills in Adobe programs, you could be the perfect fit for us! Join TIAA, where we've been committed to ensuring a secure retirement for over a century, and let’s create something extraordinary together!

Frequently Asked Questions (FAQs) for Sr. Director, Creative Role at TIAA
What are the responsibilities of a Sr. Director, Creative at TIAA?

As the Sr. Director, Creative at TIAA, you're responsible for leading a talented team in crafting compelling design and copy that captures the essence of our brand. Your role includes managing day-to-day operations, ensuring project deadlines are met while delivering high-quality work for both Institutional and Consumer audiences. You will collaborate with various stakeholders to create differentiated, eye-catching content across diverse channels, all while guiding your team and enhancing their creative capabilities.

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What qualifications are required for the Sr. Director, Creative position at TIAA?

TIAA requires candidates for the Sr. Director, Creative position to have a minimum of 5 years of experience in marketing design and copywriting, preferably in the financial services or retirement sector. A proven track record of leading creative teams and successfully managing complex projects is essential. Additionally, proficiency in Adobe design software and excellent communication skills are a must to ensure the delivery of innovative and effective content.

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What skills are essential for a successful Sr. Director, Creative at TIAA?

Success as a Sr. Director, Creative at TIAA hinges on a mix of robust design skills and advanced copywriting abilities. You should be well-versed in managing multiple projects simultaneously, demonstrating strong leadership to inspire your team. Essential skills also include an understanding of digital campaigns, excellent interpersonal communication, and a creative mindset that pushes boundaries and generates engaging content for diverse audiences.

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What is the work environment like for a Sr. Director, Creative at TIAA?

The work environment for the Sr. Director, Creative at TIAA is collaborative and fast-paced. You'll work closely with a dedicated team of creatives and various stakeholders, which allows for vibrant brainstorming sessions and innovative thinking. TIAA values creativity and encourages its team members to challenge conventions to develop impactful campaigns, making it an exciting place for anyone passionate about creative leadership.

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How does TIAA support the professional growth of its Sr. Director, Creative?

TIAA is committed to the professional growth and development of its employees, including the Sr. Director, Creative. We offer a comprehensive Total Rewards package that prioritizes continuous learning and advancement opportunities. Regular training sessions, workshops, and mentorship programs ensure that our creatives stay ahead of industry trends while honing their craft, empowering them to elevate their careers.

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Common Interview Questions for Sr. Director, Creative
Can you describe your creative process as a Sr. Director, Creative?

In answering this question, it's important to highlight your methodology in driving creativity. Discuss how you initiate projects, involve your team, conduct brainstorming sessions, and incorporate feedback from stakeholders. Share examples of successful campaigns to showcase your strategic thinking and how you navigate challenges to deliver outstanding results.

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How do you manage competing priorities in a high-pressure environment?

Address this question by emphasizing your organizational skills and time management techniques. Mention tools you use to prioritize work, how you delegate tasks to your team, and your ability to remain flexible and adaptable when unexpected changes come into play. Share an example where you effectively managed multiple projects to highlight your capabilities.

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What strategies do you use to nurture creativity in your team?

Discuss creating an environment where team members feel safe to express ideas, experiment, and learn from failures. Share examples of team-building activities, workshops, or brainstorming sessions that empower your team to innovate. Your answer should reflect how you balance constructive feedback with positive reinforcement.

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How do you ensure that your content is tailored to both Institutional and Consumer audiences?

In your response, explain your approach to audience segmentation and understanding different needs. Mention conducting market research, customer insights gathering, and applying that knowledge to customize messaging and design. Providing specific examples of past work that successfully reached both audiences will strengthen your answer.

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How do you approach collaboration with other departments?

Speak to your experience in building cross-functional relationships. Explain how you prioritize communication, involve stakeholders early in the creative process, and solicit their feedback to enhance creative output. Sharing a success story that exemplifies a collaborative campaign will demonstrate your teamwork skills.

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What is your experience with project management tools?

Discuss specific project management tools you’ve used, like WorkFront, and how you implement them in overseeing creative projects. Detail how these tools keep you organized, track timelines, and assist in maintaining clear communication within your team to maximize efficiency.

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How do you measure the success of a creative project?

In answering this, highlight both qualitative and quantitative metrics. Explain how you assess audience engagement, brand impact, and overall project objectives. Mention tools or methodologies you use for measuring results and how you apply those insights to refine future creative efforts.

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What techniques do you use to stay ahead of creative trends?

Showcase your commitment to continuous learning by discussing resources you follow, such as design blogs, industry webinars, and networking events. Mention how you encourage your team to share their findings so that creativity stays fresh and relevant, helping ensure that your work stands out.

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Can you provide an example of a challenging project you've led?

Choose a project that posed unique challenges and discuss how you led your team to overcome obstacles. Share the project’s context, your leadership strategy, and the successful result. This gives insight into your problem-solving abilities and resilience under pressure.

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What inspires your creative vision?

When answering this question, relate your inspiration to both personal passions and industry influences. Discuss how various sources, such as art, travel, and current events feed your creativity. Connecting your inspirations to TIAA’s mission can show alignment and passion for your work.

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Every worker deserves a secure retirement. For more than 100 years, weʼve delivered it for millions of people—and weʼre not done yet.

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Empathetic
Inclusive & Diverse
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Social Impact Driven
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DATE POSTED
October 2, 2024

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