Growth / Performance Marketing Manager

As a Growth / Performance Marketing Manager at Topaz Labs, you can expect to oversee various paid search campaigns and optimize them for maximum return on advertising spend (ROAS). You'll have the opportunity to test and innovate marketing strategies, collaborate with a talented team, and directly impact our customer acquisition efforts. If you thrive in a fast-paced environment and enjoy analyzing data trends, this role will be a great fit for you!

To be eligible for the Growth / Performance Marketing Manager position at Topaz Labs, you should have at least five years of experience in managing online search and keyword marketing campaigns. Experience with advertising platforms like Google Ads and a solid understanding of marketing data analytics are also crucial. If you bring a creative mindset and a passion for continuous learning, you could be the perfect addition to our team!

In the Growth / Performance Marketing Manager role at Topaz Labs, you will manage paid search campaigns across major platforms such as Google, Yahoo, and Bing. This includes building effective keyword campaigns, testing different strategies, and optimizing budgets to ensure a positive return on investment. Your work will directly contribute to our overall marketing success and growth!

Data analysis is crucial in the Growth / Performance Marketing Manager role at Topaz Labs. You'll be expected to collect and analyze data from various campaigns to identify trends and insights that can inform your strategies. Your ability to derive actionable insights from this data will be key to maximizing ROAS and enhancing overall marketing effectiveness.

As a Growth / Performance Marketing Manager at Topaz Labs, you'll work with various marketing tools tailored for campaign management and analytics. Familiarity with tools like Google Analytics and Rockerbox will be essential. Additionally, you'll be expected to test new ideas and solutions to ensure our marketing strategies remain innovative and competitive.

At Topaz Labs, you'll find a collaborative and dynamic team environment. Working alongside talented individuals in the marketing and development teams, you'll have the opportunity to exchange ideas and strategies to drive our growth. We value creativity, analytical thinking, and continuous improvement, making our workplace both engaging and rewarding.

Working at Topaz Labs as a Growth / Performance Marketing Manager comes with a competitive salary and significant ownership benefits that parallel the company’s growth. Additional perks include comprehensive medical, dental, and vision coverage, generous paid time off, and a 401k matching program. We believe in taking care of our team, both professionally and personally.

To conduct effective A/B testing in paid search campaigns, I start by defining clear objectives for what I want to learn from the test. I'll create two variations—such as different ad copy or bidding strategies—and run them simultaneously. Analyzing the performance data collected during the test helps identify which variation yields better results, allowing for data-driven decisions.

When managing multiple campaigns, I prioritize tasks by assessing each campaign's strategic importance and potential impact on overall business goals. Utilizing project management tools allows me to keep track of deadlines and deliverables, while regular status meetings with my team ensure we stay aligned on objectives and responsibilities.

To analyze campaign effectiveness, I leverage tools like Google Analytics to track key performance indicators such as click-through rates, conversions, and ROAS. I compare these metrics against predefined goals to gauge performance and identify areas for improvement. A comprehensive analysis includes looking at audience segmentation and optimizing based on demographic insights.

Market research plays a foundational role in shaping my marketing strategy. Understanding competitor behavior, customer needs, and market trends helps in crafting campaigns that resonate. I utilize both qualitative and quantitative methods to gather insights, which inform the creativity and targeting of our advertising efforts.

For keyword selection in a new campaign, I begin by conducting thorough keyword research to identify high-performing terms in our niche. I analyze search volume, competition level, and relevance to our product. Using tools like Google Keyword Planner allows me to create a balanced mix of high-volume and long-tail keywords to target the right audience effectively.

In my previous roles, I've successfully optimized advertising budgets by continuously monitoring real-time performance metrics and reallocating funds to high-performing campaigns. I'll set strict budget limits while remaining flexible enough to adjust based on immediate feedback, ensuring our spending aligns with our overall goals.

In a previous position, I identified that a significant portion of our budget was allocated to underperforming keywords. By conducting a detailed analysis and restructuring our approach, I optimized our keyword selection and ad copy, resulting in a 40% improvement in ROI. This involved closely monitoring changes and recalibrating strategies based on performance data.

I stay updated on SEM trends by following industry blogs, attending webinars, and participating in professional networks. Engaging with my peers and utilizing platforms like LinkedIn allows me to share insights and learn from others’ experiences. Continuous education is key, so I also invest time in relevant courses and certifications.

One of my greatest marketing achievements was leading a comprehensive rebranding campaign that increased our client's online visibility by 300% within six months. This involved revising our SEO strategy, optimizing paid search campaigns, and ensuring a cohesive brand message across all channels, significantly boosting engagement and conversions.

I embrace feedback as a valuable tool for growth. When receiving feedback on campaigns, I actively listen and assess the input against our performance metrics. Engaging in discussions with team members helps me understand different perspectives, and I strive to implement constructive feedback into future strategies, enhancing overall campaign effectiveness.