Job details

Head of Growth

Topaz Labs produces AI imaging technology that helps over 1 million paying customers (including teams at Apple, Netflix, and NASA) maximize the visual quality of over 1 billion photos and videos. We are profitable and growing fast, with strong product-market fit and a vast market in front of us.

As Head of Growth, you will own and manage internal and external teams that manage paid search campaigns on Google, Yahoo and Bing, paid social, as well as other growth channels. In this role, you'll effectively manage our paid ads budget and work with the Brand and Marketing lead to maximize ROAS and customers acquisition. You'll also be an expert in A/B testing different approaches, and help us maximize our paid search.

What you'll do

Identify strategies to optimize user growth through social ads, paid search and other channels
Optimize advertising budgets to achieve ROAS goals
Build creative and effective keyword and search advertising campaigns
Implement conversion strategies and improve marketing results
Research and analyze competitors and identify new promotion opportunities
Coordinate external advertising agency activities when needed
Test new marketing tools, new ideas, new solutions
Manage internal and external marketing teams

About you

7+years of experience in conducting online search and keyword marketing campaigns, ideally managing teams and / or agencies spending 100k+ per month
Ability to analyzing marketing data (e.g., Google Analytics, Rockerbox)
Ability to manage advertising budgets and optimize non-brand keyword campaigns
Strong understanding of advertising platforms such as Google Ads/Meta/LinkedIn
Analytical thinking and ability to test and iterate
Creativity and ability to create effective advertising content
Awareness of trends and innovations in SEM marketing
Readiness for continuous improvement and professional development
Ability to conduct competitive analysis
Experience in e-commerce is a a plus
Experience in photography or videography is a plus (but not required)

This is a unique role for the right person to apply their marketing leadership to accelerate an already high-growth company. We offer strong base salary plus significant ownership that scales with the company's growth. We also offer 100% covered medical/dental/vision for employees, 15 days annual PTO plus holidays, and 401k matching. This is a full-time on-site role in Dallas, TX, and we will ask you to relocate if you're not in the area.

Topaz Labs Glassdoor Company Review

3.7

Topaz Labs DE&I Review

3.9

CEO of Topaz Labs

Eric Yang

Approve of CEO

Average salary estimate

$135000 / YEARLY (est.)

min

max

$120000K

$150000K

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What You Should Know About Head of Growth, Topaz Labs

Join Topaz Labs as the Head of Growth in Dallas, TX and lead our dynamic marketing efforts! At Topaz Labs, we create innovative AI imaging technology that empowers over 1 million paying customers, including teams at Apple, Netflix, and NASA, to enhance the visual quality of billions of photos and videos. Your role will involve managing both internal and external teams to execute impactful paid search campaigns across platforms like Google, Yahoo, and Bing, as well as leveraging social media to boost our growth. You’ll be the mastermind behind optimizing our ads budget to achieve remarkable return on ad spend (ROAS) and customer acquisition. Your expertise in A/B testing will be vital to our success. Your daily tasks will include strategizing on user growth through various channels, building creative advertising campaigns, analyzing competitors, and coordinating with external agencies when necessary. With over 7 years of experience in managing online search and keyword marketing campaigns, you’ll play a crucial part in our fast-paced, profitable growth. You'll also have the opportunity to explore new marketing tools, allowing you to further innovate and drive results. If you have a knack for analyzing marketing data and a passion for SEM trends, this might just be the role for you. Plus, enjoy a competitive salary, equity options, comprehensive health coverage, generous PTO, and a vibrant office culture in the heart of Dallas. Let’s grow together at Topaz Labs!

Frequently Asked Questions (FAQs) for Head of Growth Role at Topaz Labs

What does the Head of Growth role at Topaz Labs entail?

The Head of Growth at Topaz Labs is responsible for managing internal and external teams focused on paid search campaigns, social ads, and optimizing growth strategies. This includes overseeing the advertising budget, implementing conversion strategies, and analyzing competitors to drive user growth.