Head of Brand Partnerships - XXL

The Head of Brand Partnerships at XXL will be responsible for developing and maintaining brand relationships while exceeding revenue goals. Key tasks include identifying and closing brand advertisers, managing agency contacts, negotiating campaign details, and overseeing advertising campaigns from inception to completion.

Candidates for the Head of Brand Partnerships role at XXL should have 6-8+ years of experience in online ad sales, particularly with national brand campaigns. A thorough understanding of the online media landscape, strong industry relationships, and the ability to create compelling promotional concepts are essential.

Preparing for an interview for the Head of Brand Partnerships at XXL involves researching the company’s impact on hip-hop culture, understanding the nuances of brand partnerships, and being ready to discuss your previous sales successes and strategies. It's important to highlight your client network and knowledge of programmatic advertising.

At XXL, you can expect a casual, high-energy work environment that values creativity and passion for music. The company fosters a collaborative atmosphere that encourages innovation and professional growth while supporting a healthy work-life balance through generous benefits.

In the Head of Brand Partnerships position at XXL, candidates are expected to deliver and exceed set revenue goals through the effective management of assigned territories and accounts. Demonstrating a proven sales record will be crucial to success in this role.

Yes, the Head of Brand Partnerships at XXL may involve travel throughout assigned territories and for essential business trips. Flexibility and willingness to engage with clients and agencies in person will enhance your success in this role.

Townsquare Media, which encompasses XXL, offers a competitive benefits package including 3 weeks of PTO, medical, dental, and vision insurance, a 401(k) retirement plan, and opportunities for career advancement, among other perks.

Building brand partnerships starts with understanding the brand’s goals and audience. I prioritize creating a personalized approach that aligns both our interests through innovative marketing solutions, emphasizing collaboration and long-term relationships.

Absolutely! One successful campaign involved collaborating with a music label to create a branded content series. This project not only showcased the artist but also integrated the brand's product seamlessly, leading to a significant increase in brand awareness and sales.

I believe in open communication during negotiations, focusing on mutual benefits. I prepare thoroughly, understanding both parties' objectives, which helps in formulating effective proposals that cater to both, ultimately leading to a win-win scenario.

I regularly follow industry publications, attend music festivals, and engage with online communities. Networking with industry peers and participating in webinars also keep me informed on emerging trends that could impact our approach.

Data is crucial for making informed decisions. I analyze past campaign performances, audience insights, and market trends to drive strategic planning, ensuring our partnerships deliver the desired impact while maximizing ROI.

I approach conflicts by maintaining professionalism and clear communication. I prioritize understanding the concerns of all parties involved and work collaboratively towards a resolution that satisfies everyone, ensuring campaign integrity remains intact.

A successful brand partnership hinges on alignment of values, clear communication, and shared goals. Both parties should actively promote and support each other, creating authentic connections with the audience that resonate effectively.

I have extensive experience in programmatic advertising, having set up and managed PMP & Programmatic Guaranteed deals. I understand the importance of targeting, optimization, and how to leverage data for effective ad placements.

I implement key performance metrics such as brand awareness, engagement rates, and sales data to track partnership success. Regularly reviewing these metrics helps me refocus strategies to maximize outcomes continually.

My motivation stems from my passion for music and its cultural relevance. Being able to merge this passion with strategic marketing is energizing, and the opportunity to drive impactful partnerships that resonate with audiences inspires my work.