Senior Manager, Community Marketing

As the Senior Manager of Community Marketing at Traeger, your primary responsibilities include developing and executing influencer marketing strategies, leading a passionate team, and building authentic relationships within the BBQ and outdoor cooking community. You'll be the go-to expert in analyzing and reporting key metrics while fostering partnerships that resonate with both brands. Collaborating closely with Traeger and MEATER Brand Directors, you'll also need to stay current with trends and develop content opportunities that amplify our brand's presence.

To qualify for the Senior Manager, Community Marketing position at Traeger, candidates should have 5-7 years of experience in influencer marketing or brand partnerships. Leadership skills are essential for managing a team effectively. A deep understanding of what it takes to build meaningful relationships beyond transactions, along with proven experience in launching successful influencer campaigns, is also crucial for this role.

Success for the Senior Manager, Community Marketing at Traeger is defined by the ability to create and implement an industry-leading community strategy that achieves significant results against company goals. You'll need to set ambitious metrics and guidelines, measure the impact of your outreach efforts, and build long-term advocacy by nurturing influencer relationships. Your creativity in executing campaigns that resonate authentically with our audience will be key.

Skills that can help you excel as a Senior Manager, Community Marketing at Traeger include strategic thinking, strong relationship-building abilities, creativity in engaging various audiences, and a proactive approach to influencer engagement. A solid understanding of platform trends and metrics that drive impactful marketing efforts is also vital. Being self-driven and a true team player will ensure your contributions resonate throughout the organization.

At Traeger, the workplace culture is vibrant, collaborative, and risk-taking! As a Senior Manager of Community Marketing, you’ll be part of a team that values innovation and quality while working towards common goals. You'll be supported in your professional growth while enjoying a passion for outdoor cooking and a commitment to cultivating meaningful relationships. The team thrives on creativity and camaraderie, ensuring your work is enriching and rewarding.

When answering this question, focus on specific campaigns you led, the strategies employed, and the measurable results achieved. Highlight your ability to build relationships with influencers that resulted in authentic brand representation. Mention any particular metrics or outcomes that demonstrate your success in increasing visibility or engagement for the brands you've worked with.

Explain that measuring success involves setting clear, ambitious goals at the outset of a campaign. Share the various metrics you track such as engagement rates, social shares, and conversions. Discuss how real-time data helps pivot strategies if necessary and how you report on these metrics to demonstrate a campaign's effectiveness.

Discuss your approach to building authentic relationships through consistent communication, collaboration, and value creation. Share any personal anecdotes where you successfully fostered connections, focusing on understanding their channel and audience, aligning both your goals for mutual benefit, and maintaining engagement beyond campaigns.

Share the details of one campaign, including its objectives, execution, and results. Be specific about the influencers involved, their impact on brand awareness, and how you measured success. Emphasis on how diversification of platforms and narrative helped the campaign cover a broader audience based on influencer interests.

Talk about the resources you utilize to stay updated, such as industry blogs, webinars, networking with other professionals, or attending conferences. Highlight how you apply these insights to enhance your strategies, ensuring your approach always aligns with the latest practices and audience preferences.

Mention techniques such as listening to community feedback, creating value-driven content, hosting events or webinars, and fostering two-way communication. Emphasize the importance of authenticity and consistency in interactions, as these are crucial for building a loyal and engaged community.

Explain your approach to crisis management, including immediate assessment, transparent communication, and creating a response plan. Stress the importance of addressing the issue head-on while maintaining the integrity of the brand, how you would consult with key stakeholders, and what measures you would take to rebuild trust.

Outline your steps for influencer selection, which should include assessing their audience alignment, engagement metrics, and previous collaborations. Mention how you look for influencers whose values resonate with your brand and how this enhances the authenticity of the campaign.

Share a specific challenge you've faced, such as influencer misalignment or negative feedback, detailing how you approached the situation. Elaborate on what you did to resolve the issue, emphasizing adaptability and learning from the experience to enhance future efforts.

Discuss strategies you use to foster team culture, such as open communication, regular brainstorming sessions, and team-building events. Emphasize the importance of shared goals and celebrating team wins, which creates a sense of belonging and motivates team members to contribute actively to the brand’s vision.