Paid Media Marketing Manager

As a Paid Media Marketing Manager at Trupanion, your key responsibilities include developing, implementing, and managing paid media campaigns while collaborating closely with our partnered digital agency. You'll monitor budgets to maximize ROI, analyze campaign performance, and optimize elements such as creative copy and targeting. Collaborating with internal teams, you'll design ads that resonate with our audience, stay updated on digital marketing trends, and lead A/B testing to continuously improve results.

To be successful in the Paid Media Marketing Manager role at Trupanion, you should have at least 3 years of paid media experience, including budget management, and a proven track record in achieving successful campaign results. Proficiency with major paid advertising platforms and analytics tools, like Google Analytics, is crucial. Strong communication skills and the ability to manage multiple projects in a fast-paced environment are also essential.

Trupanion provides a collaborative and innovative environment for the Paid Media Marketing Manager, offering support from internal teams, opportunities for professional growth, and tools needed for optimized campaign management. You'll have access to a hybrid work schedule, fostering a work-life balance while enjoying perks like comprehensive benefits and a pet-friendly culture.

A successful Paid Media Marketing Manager at Trupanion should possess strong analytical skills to interpret performance metrics and KPIs. Creativity is also key, as you'll need to develop compelling ad content that effectively engages our audience. Excellent communication and collaboration abilities will help you align with various teams and stakeholders, and a customer-centric mindset is vital for focusing on the broader customer journey.

Trupanion offers a casual, pet-friendly work environment where creativity and collaboration thrive. You’ll enjoy a hybrid schedule that allows for remote work while immersing yourself in our lively Seattle office at least three days a week. The supportive atmosphere and opportunities for professional development make it an exciting place to advance your career in marketing.

In preparing for this question, consider outlining your specific experiences managing budgets for paid media campaigns, detailing how you allocated funds effectively to maximize ROI. You might mention the tools you've used for budget tracking and how you've adjusted your strategy based on performance metrics.

When discussing A/B testing, explain your process for developing hypotheses, designing tests, and selecting metrics for evaluation. Highlight a specific example where your testing led to significant improvements in campaign performance, demonstrating your analytical and strategic skills.

Share the key performance indicators (KPIs) that you prioritize, such as conversion rates, click-through rates, and customer acquisition costs. Emphasize your ability to analyze these metrics and adjust campaigns accordingly to ensure ongoing success.

Describe a specific scenario where you identified and addressed issues within an underperforming campaign. Focus on the analysis you conducted, the changes you implemented, and the outcomes that resulted, showcasing your problem-solving skills.

Discuss the resources you utilize, such as industry blogs, webinars, or networking events, to stay updated on paid media trends. Highlight your commitment to continuous learning and how you apply new knowledge to enhance your campaigns.

Explain how creativity influences your ad copy, imagery, and overall campaign strategy. Use examples to illustrate how innovative thinking has helped you engage audiences and achieve your marketing goals.

Describe your experience working with cross-functional teams, emphasizing your communication and collaboration skills. Highlight a successful campaign where teamwork was essential, illustrating how you facilitated synergy among various departments.

Discuss the tools you are familiar with, such as Google Ads, Facebook Ads Manager, and any analytics platforms. Explain how you leverage these tools to track performance and optimize campaigns efficiently.

Talk about your process for reviewing ad copy and creative elements based on performance metrics. Share methodologies for gathering feedback and conducting tests, and how these evaluations shape your future creative strategies.

Articulate your passion for pets and how it aligns with Trupanion's mission. Discuss what excites you about the opportunity to contribute to the brand's growth and how your skills and values match the company's culture and goals.