Paid Media Marketing Manager

The Paid Media Marketing Manager at Trupanion is responsible for developing, implementing, and managing all aspects of paid media campaigns. This includes collaborating with a digital agency, monitoring campaign budgets, analyzing performance metrics, and optimizing ad copy and creative for effectiveness. The role demands a strong understanding of customer journeys and includes regular collaboration with internal teams to ensure campaigns are driving growth.

To qualify for the Paid Media Marketing Manager position at Trupanion, candidates should have at least three years of paid media experience, particularly in budget management and campaign optimization. Proficiency in analytics tools, a strong understanding of performance metrics, and experience with major paid advertising platforms are also required. Excellent communication and collaboration skills are essential for success in this role.

Succeeding as a Paid Media Marketing Manager at Trupanion involves a good mix of creativity and analytical skills. Candidates should enjoy diving into data to drive decisions, but also have a flair for creative development. Staying current on digital marketing trends, being customer-centric, and effectively communicating with various stakeholders will also significantly contribute to your success.

At Trupanion, the work environment is open and casual, encouraging employees to be themselves in a pet-friendly office. With a flexible remote and in-office schedule, employees can enjoy a collaborative atmosphere while working on impactful paid media campaigns. This supportive culture fosters creativity and innovation among team members.

Trupanion offers a competitive salary range for the Paid Media Marketing Manager role, between $90,000 and $100,000, along with potential monthly bonuses and stock options. Employees also receive full medical, dental, and vision benefits with no cost, generous paid time off, including a five-week sabbatical after five years, and other perks like free pet health insurance.

When answering, highlight specific campaigns you've managed, the platforms used, and the results achieved. Use metrics to demonstrate your impact and articulate how your approach aligns with Trupanion’s goals of driving growth and engagement.

Discuss your methodology, including initial research, A/B testing, performance analysis, and adjustments made based on data insights. Emphasize your ability to pivot strategies quickly to enhance performance, showcasing your analytical and creative skills.

Illustrate your ability to integrate data insights with creative concepts. Share examples of how you’ve used data to inform creative choices and the results those campaigns achieved, underlining the importance of both elements in successful marketing.

Mention analytics tools you've used, like Google Analytics, and explain how they help you derive insights from campaigns. Providing examples of how you've utilized these tools in your previous roles to improve performance will showcase your expertise.

Talk about your strategies for continuous learning, whether through industry publications, webinars, networking events, or online courses. This shows your commitment to professional development and staying ahead of industry changes.

Describe a specific A/B test you've implemented, including your hypothesis, the variables tested, and the results. Highlight what you learned from the experience and how it impacted future campaigns, reflecting critical thinking and adaptability.

Share a specific instance where team collaboration was essential. Emphasize your role, the communication strategies used, and how the collaborative effort led to a successful outcome, showcasing your teamwork and interpersonal skills.

Explain your method for budgeting, including how you prioritize spending based on performance data, set aside resources for A/B testing, and manage adjustments based on campaign outcomes. Providing examples will showcase your financial acumen.

Discuss the key elements of effective ad copy, such as clarity, emotional appeal, and a strong call to action. Offer examples you’ve crafted or analyzed that adhere to these principles, demonstrating your understanding of audience engagement.

Describe how you establish clear, measurable goals before launching a campaign, and the KPIs you track throughout. By linking criteria to overall business objectives, you illustrate how you align marketing efforts with company goals.