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Partner Alliances Lead

Who we are

At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A  funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

About the role

Twelve Labs is at the forefront of video AI technology, transforming how businesses understand and utilize their video data by leveraging our multimodal video foundation models. Our go-to-market team is dedicated to driving the adoption of these powerful models by helping customers power use cases.

As the Alliance Manager, you will have a pivotal role in our go-to-market and ecosystem strategy. This is a unique opportunity to design and grow the partnership ecosystem at Twelve Labs. The Alliance Manager will play a key role in building our channel development strategy from the ground up and will play a key role in driving revenue.

The Alliances Manager deep experience building and growing channel partnerships with large infrastructure players such as cloud providers, data platforms and systems integrators. This role will also be tasked with owning the partner marketing strategy for Twelve Labs’ new and existing channel partners.

The ideal candidate brings both a high level of experience building channel infrastructure and has a track record of growing channel revenue across multiple large scale partners. They must also be highly collaborative and will work closely with Sales, Marketing, Product, Engineering and Research. This person must thrive in ambiguous environments and get excited about the prospect of going where no one has gone before.

In this role, you will

  • Grow and manage our existing partner network and channel partner ecosystem. 

  • Build strong relationships at all levels with the partner’s organization.

  • Work closely with the Head of Strategic Partnerships and the Twelve Labs’ internal sales leadership to define processes and handoffs.

  • Manage the partner driven sales pipeline and report on channel revenue using the Twelve Labs CRM.

  • Design and own the partner marketing strategy with each ecosystem partner and work closely with the Twelve Labs Product Marketing team to execute.

  • Build and maintain the feedback loop between partners, sales and the internal Twelve Labs product and Engineering team.

You may be a good fit if you have

  • 6+ years of enterprise partnerships, business development and channel/alliance management

  • Demonstrated the ability to create and grow a channel sales pipeline and drive complex deals to completion.

  • Experience working with hyperscalers (AWS, Microsoft Azure, Google Cloud) a plus

  • Deep curiosity and creative problem-solving abilities, but can make data-driven decisions.

  • Demonstrated the ability to thrive in a fast-paced and ambiguous environment, where you learn and iterate quickly to find the right path to success.

  • Willingness to travel as needed for customer meetings, presentations, and industry events.

Even if there are a few checkboxes that aren’t ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at Twelve Labs.

We welcome applicants from all walks of life and are committed to equal-opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.

Benefits and Perks

🤝 An open and inclusive culture and work environment.

🧑‍💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.

✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.

🏙 Remote-flexible, offices in San Francisco and Seoul and coworking stipend.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Partner Alliances Lead, Twelve Labs

At Twelve Labs, we’re not just transforming video analytics; we’re redefining the future of multimodal AI. As the Partner Alliances Lead, based in the vibrant city of San Francisco, you’ll be at the heart of this revolution. In this pivotal role, you will design and expand our partnership ecosystem while working with cutting-edge video foundation models that are shaping the industry. You will leverage your extensive experience in building strong channel partnerships with large infrastructure players. Here, you’ll have the unique opportunity to collaborate with various teams across our dynamic company—from sales to product and engineering—to drive our go-to-market strategy. We highly value creativity and the ability to thrive in ambiguous environments, so if you're someone who relishes the challenge of building something from the ground up, you’re in the right place. You will not only manage existing partnerships but also craft innovative marketing strategies alongside ecosystem partners, enhancing our visibility and effectiveness in the market. Importantly, this role isn’t just about driving numbers; it’s about fostering meaningful relationships that benefit everyone involved. If you're an ambitious, data-driven individual ready to leave a mark in the world of AI, then the Partner Alliances Lead role at Twelve Labs might just be the perfect fit for you. Join us, and let’s push the boundaries of technology together!

Frequently Asked Questions (FAQs) for Partner Alliances Lead Role at Twelve Labs
What responsibilities does the Partner Alliances Lead at Twelve Labs have?

The Partner Alliances Lead at Twelve Labs is pivotal in designing and executing the partnership ecosystem strategy. This includes managing and growing channel partnerships, creating strong relationships with partner organizations, and defining processes with internal sales leadership. They will oversee the partner-driven sales pipeline, report on channel revenue, and develop partner marketing strategies in collaboration with our Product Marketing team.

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What qualifications are required for the Partner Alliances Lead position at Twelve Labs?

To excel in the Partner Alliances Lead role at Twelve Labs, candidates should have at least six years of experience in enterprise partnerships and channel management. Proven ability to grow and maintain a channel sales pipeline and experience with hyperscalers like AWS or Google Cloud are advantageous. Additionally, candidates should demonstrate creativity, problem-solving skills, and adaptability in fast-paced environments.

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What skills are important for a Partner Alliances Lead at Twelve Labs?

A successful Partner Alliances Lead at Twelve Labs must exhibit strong relationship-building skills and a deep curiosity for technology. The role requires effective collaboration across teams and the ability to handle ambiguity with confidence. Data-driven decision-making, creative problem-solving, and a willingness to travel for meetings are also key components of this role.

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How does the Partner Alliances Lead contribute to revenue growth at Twelve Labs?

The Partner Alliances Lead at Twelve Labs helps drive revenue by managing and expanding the partner network, creating strategic marketing initiatives, and effectively leveraging partnerships to ensure customer needs are met. Their efforts in developing processes and sales pipelines are critical in generating revenue through channel partners.

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What is the work culture like for a Partner Alliances Lead at Twelve Labs?

At Twelve Labs, the culture is inclusive and collaborative, focused on innovation in AI technology. The work environment encourages team members to bring their unique experiences to the table, fostering creativity and motivating one another. Employees enjoy flexibility in their roles, making it an exciting place for passionate individuals eager to make a mark.

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Common Interview Questions for Partner Alliances Lead
Can you describe your experience with managing channel partnerships in the technology sector?

When answering, highlight your previous roles that involved partnerships, focusing on your strategies for building relationships and driving revenue. Provide specific examples of successful partnerships you've developed and the impact they had on your previous organization.

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How do you handle ambiguity in a fast-paced environment?

Discuss your approach to ambiguity by showcasing instances where you tackled unclear situations. Mention your problem-solving strategies and willingness to be adaptive, as well as how you prioritize tasks to navigate challenges successfully.

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What strategies would you use to grow Twelve Labs' channel partnerships?

Show your understanding of the industry by outlining concrete strategies like identifying potential partners, building value propositions, and implementing co-marketing initiatives. Demonstrate your data-driven approach by mentioning how you would measure the success of these strategies.

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How do you align the goals of the partner ecosystem with Twelve Labs' organizational objectives?

Emphasize the importance of communication in aligning goals and how you would ensure partners understand and share Twelve Labs' vision. Mention your ability to integrate partner feedback into organizational strategies to achieve mutual benefits.

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Describe a time when you successfully drove complex deals to completion.

Provide a detailed account of a specific deal you worked on, including the challenges faced, your strategic approach, and how you collaborated with various teams or partners to bring the deal to fruition. This shows your negotiation and relationship-management skills.

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What techniques do you use for effective partner marketing?

Discuss specific marketing techniques you've found effective, such as co-branding, joint webinars, or targeted campaigns. Be sure to mention how you leverage analytics to refine these techniques and ensure effectiveness.

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How do you manage and report on the partner-driven sales pipeline?

Explain your approach to managing sales pipelines, including the tools you use and the metrics you monitor. Specify how you track progress, analyze data, and communicate results to stakeholders to ensure transparency and strategic alignment.

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What role does collaboration play in your work with sales leadership and partners?

Highlight the significance of collaboration in achieving shared objectives. Give examples of how you have fostered teamwork among different departments and partners to streamline processes and enhance the effectiveness of strategies.

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How would you approach building relationships with new partners?

Describe your process for relationship-building, including researching potential partners, initial outreach strategies, and establishing mutual value propositions. Share your philosophy on nurturing and maintaining these relationships over time.

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What interests you about working with Twelve Labs and multimodal AI?

This is your opportunity to showcase your enthusiasm for the field and company. Talk about what excites you regarding their innovative technology and how you see yourself contributing to their mission in advancing video and multimodal AI.

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Full-time, hybrid
DATE POSTED
January 7, 2025

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