Content Strategist

As a Content Strategist at Victorious, you will manage customer accounts and content production timelines, ideate engaging content topics, and work closely with freelance writers to produce high-quality, SEO-optimized content. Additionally, you'll analyze competitors, create detailed writers' briefs, and optimize existing website content to enhance search visibility.

To be considered for the Content Strategist position at Victorious, you should have 3-5 years of experience in content marketing, proficiency in project management tools like Asana, and a deep understanding of SEO best practices. Being familiar with SEO tools such as Ahrefs or Google Search Console will give you an edge in this role.

Victorious emphasizes continuous improvement and offers various training programs, including a robust SEO training program tailored for Content Strategists. We also encourage open communication, allowing team members to ask questions and make suggestions aimed at enhancing processes and workflows.

At Victorious, our work environment is entirely remote, allowing you the flexibility to manage your schedule while being part of a supportive, people-first culture. You'll find clear communication practices in place and will be able to connect with colleagues across departments, fostering a collaborative atmosphere.

Victorious provides an attractive benefits package that includes 100% employer-paid medical, dental, and vision insurance, a 401(k) plan with company match, unlimited paid time off, wellness days, and a monthly remote work stipend. Our inclusive culture ensures that every team member feels valued and supported.

When developing a content strategy for a new client, I first take the time to understand their business goals, target audience, and SEO objectives. I conduct a thorough competitor analysis and create a content calendar that aligns with their brand messaging, ensuring that all content production is timely and supports their marketing strategies.

I have extensive experience managing freelance writers, which includes providing clear briefs, offering constructive feedback, and ensuring that their work aligns with SEO best practices. I prioritize building strong relationships with writers to foster collaboration and continuous improvement.

I regularly use tools like Ahrefs, Google Search Console, and SEMrush for SEO content analysis. These tools help me track site performance, keyword rankings, and identify content gaps, enabling us to optimize strategies and stay ahead of competitors.

When handling revisions, I integrate client feedback into the content while maintaining the overall quality and brand consistency. I communicate proactively with clients to clarify expectations, ensuring that the final product meets their needs while minimizing revision rates.

To optimize existing content, I start with a content audit, identifying which assets perform well and which need improvement. I then update on-page SEO elements, enhance readability, add relevant keywords, and ensure it aligns with the latest SEO best practices, contributing to better search rankings.

I create compelling content topics by researching industry trends, understanding customer pain points, and analyzing competitors. I look for unique angles that resonate with the target audience, ensuring the content is valuable and engaging while aligning with their search intent.

I measure the success of content strategies using key performance indicators such as organic traffic growth, engagement rates, conversion metrics, and keyword rankings. I routinely analyze these metrics to tweak strategies as necessary, ensuring continuous improvement over time.

In a recent content campaign, I developed a series of informative blog posts designed to boost organic traffic for a client. By utilizing audience feedback and SEO insights, we achieved a 150% increase in organic traffic and improved keyword rankings significantly within three months.

I stay updated on SEO trends by following industry thought leaders, participating in webinars, and engaging with SEO communities. Additionally, I regularly read industry publications and attend conferences to keep abreast of evolving best practices and tools.

My passion for being a Content Strategist stems from my belief in the power of words and storytelling in driving business success. I enjoy the challenge of crafting strategies that not only meet client goals but also genuinely resonate with their audience, leading to measurable results and lasting relationships.