Marketing and Demand Generation Manager

Make a difference here.

UltraViolet Cyber is a leading platform-enabled unified security operations company providing a comprehensive suite of security operations solutions. Founded and operated by security practitioners with decades of experience, the UltraViolet Cyber security-as-code platform combines technology innovation and human expertise to make advanced real-time cybersecurity accessible for all organizations by eliminating risks of separate red and blue teams.

By creating continuously optimized identification, detection, and resilience from today’s dynamic threat landscape, UltraViolet Cyber provides both managed and custom-tailored unified security operations solutions to the Fortune 500, Federal Government, and Commercial clients. UltraViolet Cyber is headquartered in McLean, Virginia, with global offices across the U.S. and in India. 

As a Marketing Demand Generation Lead, you will develop and execute multi-channel marketing campaigns that drive qualified leads, improve conversion rates, and support our sales team in closing deals. You will be responsible for end-to-end demand generation, including content marketing, digital advertising, account-based marketing (ABM), email campaigns, webinars, field marketing, and marketing automation.

• Work EDT or Central Time is Preferred

• Develop and implement a comprehensive demand generation strategy to drive high-quality leads and accelerate the sales pipeline.
• Plan and execute multi-channel campaigns, including digital marketing, paid media, SEO/SEM, content syndication, email marketing, field marketing, and webinars.
• Own the lead nurturing process by designing and optimizing automated workflows and email sequences.
• Partner with sales to create targeted campaigns that resonate with our ideal customer profile (ICP).

• Develop and execute ABM programs targeting high-value accounts in collaboration with sales.
• Leverage intent data, firmographics, and personalization tactics to optimize engagement with target accounts.
• Track and analyze ABM performance to refine strategies and improve effectiveness.

• Plan, execute, and optimize field marketing programs (regional events, CISO roundtables, partner events, trade shows, and conferences) to generate leads and strengthen customer relationships.
• Work closely with sales to align field marketing activities with regional goals and pipeline needs.
• Manage event sponsorships, booth logistics, speaking engagements, and pre/post-event follow-ups to maximize ROI.
• Develop and implement strategies for in-person and virtual events to increase brand awareness and engagement.
• Analyze event performance, lead generation outcomes, and ROI to refine future event strategies.

• Monitor key performance indicators (KPIs), including MQLs, SQLs, pipeline contribution, and customer acquisition costs.
• Provide regular reports and insights to leadership team, making data-driven recommendations for campaign optimization.

• Work closely with the sales team to align messaging and ensure campaign success.
• Partner with external vendors, agencies, and media partners to expand demand generation efforts.
• Stay up to date with cybersecurity trends and industry best practices to inform campaign strategies

• 5+ years of experience in B2B demand generation, preferably in cybersecurity or SaaS.
• Proven track record of designing and executing successful demand generation campaigns.
• Familiarity with cybersecurity buyer personas and the sales cycle.
• Strong experience with marketing automation platforms (e.g., HubSpot).
• Proficiency in Salesforce to track lead progression and campaign ROI.
• Expertise in SEO, PPC, LinkedIn Ads, Google Ads, and retargeting campaigns.
• Knowledge of ABM strategies, intent data tools (e.g., 6sense, Demandbase), and personalization tactics.
• Hands-on experience with webinar platforms, content syndication, and virtual events.
• Strong analytical skills with experience in using data to drive marketing decisions.
• Excellent project management and cross-functional collaboration skills.

• 401(k), including an employer match of 100% of the first 3% contributed and 50% of the next 2% contributed  
• Medical, Dental, and Vision Insurance (available on the 1st day of the month following your first day of employment)  
• Group Term Life, Short-Term Disability, Long-Term Disability  
• Voluntary Life, Hospital Indemnity, Accident, and/or Critical Illness  
• Participation in the Discretionary Time Off (DTO) Program  
• 11 Paid Holidays Annually 

UltraViolet Cyber maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect our company's differing products, services, industries and lines of business. Candidates are typically placed into the range based on the preceding factors.

We sincerely thank all applicants in advance for submitting their interest in this position. We know your time is valuable.

UltraViolet Cyber welcomes and encourages diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status. 

If you want to make an impact, UltraViolet Cyber is the place for you!