Marketing Manager - UWallet

About UWallet :

UWallet is a leading mobile payments service provider established back in 2014 with extensive background in mobile payments technologies, and a clear vision toward leading the Jordanian e-wallet services under the control and supervision of the Central Bank of Jordan.

UWallet is standing for a robust consortium of diversified partnerships of banking institutes, mobile network operator, and Payment Service Provider resulting to an integrated collaborative ecosystem furnished to serve our clients with the best and most convenient services. UWallet is the brand of e-wallet service that can be easily activated on mobile devices, offering our clients a wide spectrum of convenient secure ways to execute local and international monetary transactions in few seconds, anytime, and anywhere.

Job Brief:

The Marketing Manager is responsible for leading the marketing team, overseeing UWallet’s marketing activities, and aligning them with commercial objectives and OKRs. This role manages relationships with social media agencies and PR companies, ensuring effective execution of campaigns and communication strategies. The Marketing Manager will also oversee all customer communication channels, including social media, SMS, and in-app notifications, ensuring consistency and engagement. Measuring the outcomes of marketing initiatives is a key focus to support data-driven decision-making and continuous improvement.

Responsibilities

Leadership and Team Management

• Lead and mentor the marketing team, fostering a collaborative and performance-oriented environment.

• Set clear objectives, KPIs, and timelines for all team activities, ensuring alignment with company goals.

• Conduct regular team evaluations and provide feedback to enhance performance and productivity.

Strategic Planning and Execution

• Develop and implement UWallet’s marketing strategy in alignment with business objectives and OKRs.

• Establish and track measurable goals for all marketing initiatives, including customer acquisition, retention, and engagement campaigns.

• Drive key marketing projects to ensure timely and successful delivery within budget.

Agency and Partner Management

• Manage relationships with social media agencies and PR companies, ensuring alignment with UWallet’s goals and brand guidelines.

• Oversee the development and execution of social media and PR campaigns, measuring their effectiveness and impact on brand sentiment and customer engagement.

Customer Communication

• Supervise all customer communication through digital channels, including social media, SMS, and in-app notifications.

• Ensure consistent and clear messaging across all platforms, maintaining UWallet’s tone of voice and brand identity.

• Monitor customer sentiment and feedback on social media, addressing concerns and opportunities promptly.

Performance Measurement and Reporting

• Analyze the outcomes of key marketing campaigns and communication initiatives, providing detailed performance reports to senior management.

• Identify insights and recommendations for optimizing future campaigns and communication strategies.

Brand and Market Awareness

• Ensure consistency in UWallet’s brand identity across all customer-facing communications.

• Stay updated on market trends, competitor activities, and emerging communication tools to maintain a competitive edge.

Other Responsibilities

•        Collaborate with internal teams, such as product and sales, to align marketing efforts with overall business goals.

•        Align with commercial team to achieve commercial objectives

·       Perform any other duties assigned by management within the scope of the role.

Education:         

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Advanced certifications in marketing or communications are a plus.
• Digital marketing certification is a plus

Work Experience:

• 7-10 years of experience in marketing, with at least 3 years in a managerial role.
• Proven track record of managing agencies and executing customer communication strategies.

Knowledge and Skills:

Knowledge of:

• Strong understanding of digital marketing, social media management, and customer communication tools.
• Experience in overseeing customer engagement via SMS and in-app notifications.
• Excellent leadership and communication skills with the ability to manage cross-functional teams and external partners.
• Proficiency in marketing analytics tools and reporting platforms to track and measure campaign outcomes.
• Familiarity with the online payments or financial services industry is a plus.

Skills In:

• Excellent command of communication skills both verbal and written
• Excellent command of English language both speaking and writing
• Excellent command of computer skills (Microsoft Office)
• Excellent command of research and reporting skills
• Excellent command of presentation skills
• Strong attention to details
• Good command of data visualization skills
• Good command of voice of the customer skills
• Good command of critical thinking skills