Associate Manager, Product Marketing – NBA 2K

As the Associate Manager, Product Marketing at 2K, you will support the execution of the NBA 2K Product Marketing strategy. This includes managing content for MyTEAM social channels and executing campaigns that enhance player engagement. You will also collaborate with teams across the organization to ensure synchronized content delivery and assist in managing product marketing operations.

To thrive as the Associate Manager, Product Marketing at 2K, you should ideally have 2+ years of experience in video game marketing. A solid understanding of basketball and NBA 2K, particularly the MyTEAM game mode, is essential. Experience with social media, CRM environments, and project management tools like Asana or Jira will also be beneficial for success in this role.

2K seeks candidates for the Associate Manager, Product Marketing role who are not only knowledgeable about NBA 2K but also passionate about innovative content creation. You will be expected to effectively communicate and collaborate with diverse teams, detail-oriented skills for optimizing processes, and an organized mindset to meet deadlines.

The Associate Manager, Product Marketing at 2K plays a pivotal role in enhancing the player experience by developing personalized content that resonates with the NBA 2K community. Through engaging marketing campaigns and relevant messaging, you’ll help motivate players to stay engaged and connected with the game, ensuring they have a rich and rewarding experience.

The expected salary range for the Associate Manager, Product Marketing position at 2K in California starts between $75,500 and $111,740 annually. The actual offer will depend on individual factors like experience and job-related knowledge, and may include additional benefits and compensation like bonuses or equity awards.

In your response, highlight specific marketing campaigns you've worked on in the gaming industry, particularly emphasizing your experience with data analysis, content creation, and player engagement initiatives that align with the responsibilities at 2K.

Discuss your process for understanding the audience on various platforms, including how you gather insights from player behavior, identify key moments for engagement, and tailor your content strategies accordingly.

Share examples of your collaborative experiences, focusing on communication strategies, tools you’ve used for coordination (like Asana or Jira), and how you resolve conflicts or address challenges that arise during project execution.

Provide a detailed example where you analyzed player data to inform your content strategy, explaining the impact your insights had on player engagement and the overall success of the campaign.

Discuss innovative tactics you would implement for social media growth, such as interactive content, community challenges, partnerships with influencers, or leveraging current events in the NBA to generate excitement and engagement.

Explain your approach to prioritization, including how you assess task urgency, manage deadlines, and ensure quality in your deliverables while adapting to new information or directives from management.

Mention tools like Asana or Jira, explaining how you utilize them to keep track of marketing activities, collaborate with teams, set priorities, and ensure timelines are met efficiently.

Share your personal connection to basketball, your experiences with the NBA 2K games, and how this passion fuels your desire to contribute to the marketing of such an influential brand.

Talk about your methods for staying informed, such as following industry news, participating in gaming communities, attending events, or networking with professionals in the field.

Discuss your approach to receiving feedback, how you incorporate it into your work, and provide examples of how constructive criticism has led to improved outcomes in past projects.