Specialist, B2B and Channel Marketing - job 2 of 3

Overview

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook and LinkedIn. When you join ISC2, you’ll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization — an environment of authenticity, trust, empowerment and connectedness that empowers all of our successes. 

Position Summary

Reporting to the Senior Manager, B2B and Channel Marketing, you will be a key player in a team which focuses on the entire value proposition we have for our B2B audience. As Specialist, B2B and Channel Marketing, you will be an SME for the B2B audience, working closely with progression and membership marketing teams to drive engagement and progression with Candidates and members at a B2B level while driving progression of the B2B contacts overall.

Working closely with the sales team, you will also support the Senior Manager in implementing omnichannel marketing campaigns and produce marketing collateral and assets for B2B stakeholders.

Responsibilities

• Works with and assists in the creation, delivery and execution of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive certification training
• Responsible for tracking overall effectiveness of campaigns/projects, recommending appropriate adjustments (media mix and consumer targeting strategies) to improve results based on experience, data, and analytics. Uses A/B testing when appropriate
• Acts as SME within the organization for B2B segments
• Contributes to projects and campaigns and to creative and analytical brainstorming
• Ability to manage multiple projects from start to finish, meeting deadlines
• Experience in copywriting and producing content
• Collaborates with counterparts in wider marketing team to ensure best practices, sharing of insights and delivery of a positive experience for our audiences
• Stays informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc
• Ability to understand and translate ISC2’s offerings into value-add propositions
• Participate and assist in the development and execution of GTM plans and strategies for new, current and updated offerings
• Assist in measuring effectiveness of marketing programs on an ongoing basis via input and reporting; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies
• Conduct market, audience and competitive research to identify new industry opportunities
• Work collaboratively with the team to meet ongoing business objectives
• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment
• Miscellaneous duties as assigned

Behavioral Competencies

• Ability to build an inclusive culture that encourages, supports and celebrates diversity; serve as a role model to promote DEI best practices
• Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients, and teams
• Exceptional communication (verbal and written) and presentation skills. Can confidently articulate information professionally to individuals at all levels and with internal and external partners
• Effective organization, time and project management; ability to multi-task, work under pressure and meet multiple deadlines; all with limited supervision
• Highly motivated individual with a can-do experience; resourceful and proactive attitude that translates into recurring lists of deliverables without reminders

Qualifications

• Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.)
• Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
• Salesforce CRM and Marketing Cloud knowledge a plus

Education and Work Experience

• Bachelor’s Degree in Marketing, Advertising, Communications, or related field preferred
• 3+ years’ experience planning, managing and executing marketing campaigns, preferably professional development products
• Marketing experience in one or more of the following: information security, information technology, training and certification programs/organizations or association membership is preferred

Physical and Mental Demands

• Up to 10% travel may required
• Work normal business hours and extended hours when necessary
• Remain in a stationary position, often standing or sitting for prolonged periods
• Regular use of office equipment such as a computer/laptop and monitor computer screens
• May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.