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Director, Customer Experience & Education

Who are we?UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.We have a rapidly growing customer base at UpGuard, but one thing has remained the same, our customers always come first! Our Success team is determined to help solve the needs and challenges that our customers face on a daily basis. We consistently think outside the box to find new ways to help our customers thrive throughout their journeys with UpGuard. We’re on the lookout for individuals who have a passion for helping others, fixing problems, and building long-lasting relationships with new customers. You will also have a commercial mindset to identify opportunities to expand our customer accounts and elevate adoption of our products to new heights.Where does this role fit in?We seek a customer-driven Director of Customer Experience & Education to lead the development and execution of our self-service and customer education function. This role will create a scalable, customer-centric self-service model and robust education programs that empower customers to get the most out of our products. You will also own strategic initiatives that enhance the customer experience, aligning closely with Product, Sales, and Customer Success teams to ensure a seamless and effective delivery of customer solutions.What will you do?• Ownership of Self-Service Implementation: You will own the design, implementation, and continuous improvement of our self-service platform, which enables customers to resolve issues independently, find answers, and maximize product usage without requiring direct support. You will develop the vision for self-service and identify opportunities for automation, customer engagement, and customer success.• Build & Scale Customer Education Programs: Lead the development and scaling of comprehensive customer education programs, including product tutorials, training materials, webinars, and certification paths. These programs will drive product adoption, minimize customer pain points, and improve customer experience.• Program & Project Management for Self-Service and Education: Manage and oversee end-to-end programs and projects focused on expanding and optimizing the self-service and customer education functions. Track progress against key deliverables and ensure initiatives are timely, within budget, and aligned with company objectives.• Voice of Customer (VOC) Integration: Act as the champion of the customer by actively gathering, analyzing, and integrating customer feedback into both the self-service platform and educational content. Ensure that the voice of the customer influences the development of product features and go-to-market strategies to meet their evolving needs.• Cross-Functional Collaboration & Alignment: Partner closely with the Product, Sales, Marketing, and Customer Success teams to ensure the self-service platform and customer education programs align with broader company goals and GTM strategies. You will act as the key liaison to ensure that product development, training, and customer support are seamlessly integrated and that customers are consistently set up for success.• Optimize Self-Service and Educational Resources: Improve the self-service experience by leveraging customer usage data, support trends, and feedback. Drive enhancements in knowledge bases, FAQs, video tutorials, and other customer-facing resources to reduce friction and enable customers to access solutions more quickly.• Drive Product Adoption & Success: Utilize the self-service and education platforms to proactively drive product adoption, helping customers unlock the full value of the product. By empowering customers through self-service, your efforts will contribute directly to customer retention and satisfaction.• Data-Driven Improvement: Measure and report on the effectiveness of self-service and education initiatives. Leverage data analytics and customer insights to optimize these functions, ensuring they continuously evolve to meet customer needs and contribute to company growth.• Leadership & Team Development: Lead a dedicated team responsible for executing the self-service and customer education initiatives. Foster a culture of customer focus, innovation, and collaboration within the team, ensuring alignment with the broader business strategy.What’s in it for you?• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)• Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)• Personal Leave allowance: this includes sick & carer’s leave (all regions)• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)• Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)$130,000 - $175,000 a yearUpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV .Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
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What You Should Know About Director, Customer Experience & Education, UpGuard

Join UpGuard as the Director of Customer Experience & Education in Washington, DC, and take the lead in shaping how our customers interact with our innovative cybersecurity solutions! We’re passionate about protecting data and enhancing customer satisfaction, and we need someone like you—a visionary leader who is genuinely excited about improving the customer journey. In this role, you'll spearhead the design and implementation of a self-service platform that empowers our users to troubleshoot and maximize their product experience independently. Your creativity and strategic mindset will drive the development of comprehensive educational programs that not only educate customers on our offerings but also ensure they're unlocking the full potential of our software. Collaborating with cross-functional teams, you'll champion the voice of the customer, integrating valuable feedback into our educational content and self-service resources. Your leadership will foster a culture of innovation within the team, all while tracking performance metrics to ensure we’re meeting our goals. With UpGuard, you’ll have the flexibility of a fully remote work environment, generous benefits including a monthly lifestyle subsidy, and a commitment to your personal and professional development. If you have a passion for nurturing customer relationships and are driven to elevate product adoption, UpGuard is the perfect place for you to thrive!

Frequently Asked Questions (FAQs) for Director, Customer Experience & Education Role at UpGuard
What are the key responsibilities of the Director of Customer Experience & Education at UpGuard?

As the Director of Customer Experience & Education at UpGuard, you will be responsible for leading the development of self-service models and customer education programs that enhance the overall customer journey. Your role will involve owning the self-service platform design, building educational resources, and integrating customer feedback to ensure our solutions address their needs effectively.

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What qualifications are needed for the Director of Customer Experience & Education position at UpGuard?

Candidates for the Director of Customer Experience & Education role at UpGuard should possess a solid background in customer success, education, or experience roles within a tech environment. Strong project management skills and the ability to collaborate cross-functionally are essential, alongside a passion for improving customer relationships and a keen commercial mindset.

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How does UpGuard measure success for the Director of Customer Experience & Education?

Success for the Director of Customer Experience & Education at UpGuard is measured through key performance indicators (KPIs) related to customer satisfaction, adoption rates of self-service tools, effectiveness of educational programs, and overall improvement in customer retention. Regular reporting and analytics will help in continuously optimizing these areas.

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What benefits does UpGuard offer for the Director of Customer Experience & Education role?

In the Director of Customer Experience & Education role at UpGuard, you can expect benefits such as a monthly lifestyle subsidy for well-being, WFH setup allowance, an annual learning and development budget, generous PTO, and 18 weeks of paid parental leave. Additionally, you’ll be provided with top-spec hardware and access to generative AI tools.

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What can a candidate expect during the hiring process for the Director of Customer Experience & Education at UpGuard?

Candidates applying for the Director of Customer Experience & Education at UpGuard can expect a thorough hiring process that includes an initial screening, interviews with key team members, and a focus on assessing your fit for our collaborative culture. Additionally, be prepared to undergo a national police history check and reference checks.

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Common Interview Questions for Director, Customer Experience & Education
How would you design a self-service platform for UpGuard?

When designing a self-service platform, I would start by conducting user research to understand customer needs and pain points. Leveraging data analytics would be critical to tracking user interactions and continuously improving the platform based on feedback. Additionally, I would ensure the design is intuitive and linked to comprehensive educational resources to foster a seamless user experience.

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Can you explain your experience in building customer education programs?

In my previous roles, I developed customer education programs that included product training, video tutorials, and certification paths. I focused on interactive elements and customer feedback to continually refine the content, ensuring it met the users’ needs effectively while driving product adoption and satisfaction.

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What strategies would you use to gather customer feedback?

I would implement various strategies such as surveys, interviews, and feedback forms integrated within the platform. Additionally, I would hold focus groups to gain deeper insights and encourage ongoing communication with customers to create a feedback loop that informs our educational content and self-service enhancements.

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How do you measure the success of customer education initiatives?

Success can be measured through metrics such as completion rates of educational modules, user engagement levels with educational resources, and the correlation between education initiatives and key performance indicators like product adoption and customer retention rates. Regular analysis of these metrics allows for data-driven improvements.

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How would you approach cross-department collaboration?

I believe in fostering open communication and setting joint goals with cross-departmental teams. By creating collaborative projects, sharing insights, and ensuring alignment on objectives, we can provide a seamless experience for customers. Regular meetings and updates would also help in keeping everyone informed and engaged.

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What is your experience with performance metrics and reporting?

I've managed performance metrics closely in my past roles, utilizing data analytics tools to track effectiveness of customer service platforms and education programs. Regular reporting to stakeholders was crucial for transparency and for driving continuous improvements based on solid data insights.

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How do you maintain a customer-first approach in decision-making?

Maintaining a customer-first approach involves actively listening to customer feedback and incorporating it into every business decision. I would prioritize the needs and experiences of customers above all, ensuring that our products and support mechanisms are designed to meet and exceed their expectations.

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Can you describe a challenging situation with a customer and how you resolved it?

I once faced a situation where a customer felt their concerns were not being addressed effectively. I took immediate action by engaging with them directly, actively listening to their issues, and rallying our internal teams to create a tailored solution. This not only resolved their concerns but also built trust and demonstrated our commitment to customer satisfaction.

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What tools do you use for project management in customer education?

I have utilized tools like Asana and Trello for project management, enabling streamlined task assignments and progress tracking. These platforms allow for effective collaboration among team members and ensure we stay on schedule with our education program timelines.

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How do you foster a culture of collaboration and innovation in your team?

Creating a culture of collaboration begins with open communication and encouraging team members to share ideas and solutions. I promote brainstorming sessions, recognize innovative contributions, and ensure that team members understand their value, thus empowering them to take initiatives that enhance our customer experience.

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Here at UpGuard we are on a mission to solve data insecurity. We don’t just develop revolutionary products to target the core issues, we produce original research to actively serve the public interest. We take immense pride in what we do, valuing ...

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December 13, 2024

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