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Marketing Representative - job 1 of 2

Company Description

Riverview Physical Therapy has an exciting opportunity as a Marketing Representative in the Portland Maine area.  You will work closely with our management team to grow patient referrals at each of our 5 physical therapy locations by using social/digital media and building physician and physician office staff relationships. 

Job Description

 

  • Participates in Community and networking events including health fairs, chamber of commerce events, and hospital functions to increase brand recognition.
  • Creating & posting social/digital media content and managing Google reviews.  
  • Networks with physicians, physician's staff, the local community, and businesses in your targeted area
  • Attends monthly meetings on changes in the market & growth opportunities.
  • Contributes to macro-based processes on company expansion and build-out.
  • Helps maximize positive online customer reviews.
  • Works closely with the marketing team to develop social media campaigns that help to achieve marketing goals.
  • Identifies potential referral sources and introduces them to our services, providers, and processes.
  • Maintains current referral sources.
  • Participates in a variety of sales training and meetings to learn about new opportunities, services, and marketing promotions.
  • Sets and achieves personal performance goals for sales volume, new contacts made, and other related sales results achieved.

Qualifications

  • Knowledge of Facebook, Google, Twitter, You-Tube, Tik-Tok and Instagram platforms is required.
  • Knowledge of Reputation & Bright Edge platforms is a plus.
  • Experience with social media, digital media, and SEO management.
  • Solid knowledge of MS Word, Excel, and PowerPoint.
  • Ability to communicate effectively and understand the needs of others in a sales and marketing relationship.
  • A high degree of personal motivation and drive to achieve personal and professional goals.
  • Strong problem-solving skills
  • Knowledge of CRMs such as Hubspot or Salesforce.

 

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Representative, US Physical Therapy

Riverview Physical Therapy is on the lookout for an enthusiastic Marketing Representative to join our team in Portland, Maine! In this role, you will be instrumental in boosting patient referrals across our five bustling physical therapy locations. You’ll have the chance to get creative with social and digital media, while also building invaluable relationships with physicians and their office staff. Your day-to-day tasks will vary from participating in community events, like health fairs and chamber gatherings, to creating engaging content for our social media platforms and managing online reviews. By collaborating with our dedicated marketing team, you will devise social media campaigns that align with our marketing goals and enhance our brand's online presence. Attending monthly meetings to stay abreast of market trends will keep you informed and prepared for growth opportunities. As you network and establish connections within the community and among local businesses, you’ll help identify potential new referral sources and maintain our existing relationships. If you thrive in a dynamic environment, have a knack for digital communication, and are eager to contribute to a positive, motivated team, this could be the perfect opportunity for you to develop your career with Riverview Physical Therapy.

Frequently Asked Questions (FAQs) for Marketing Representative Role at US Physical Therapy
What are the primary responsibilities of a Marketing Representative at Riverview Physical Therapy?

The Marketing Representative at Riverview Physical Therapy is responsible for enhancing patient referrals through social and digital media initiatives. Key tasks include participating in community events, creating engaging social media content, networking with healthcare professionals, managing online reviews, and attending training sessions to remain updated on marketing strategies and services.

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What qualifications are needed for a Marketing Representative in Portland, ME at Riverview Physical Therapy?

To become a Marketing Representative at Riverview Physical Therapy, candidates should demonstrate a solid understanding of social media platforms such as Facebook and Instagram, have experience in digital media and SEO management, and possess strong communication skills. Familiarity with CRMs like Hubspot or Salesforce and proficiency in MS Word, Excel, and PowerPoint are also desirable.

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How does the Marketing Representative contribute to community engagement for Riverview Physical Therapy?

The Marketing Representative plays a vital role in community engagement by participating in local health fairs, chamber of commerce events, and hospital functions, which not only increases brand recognition but also fosters meaningful connections with potential patient referral sources in Portland, ME.

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What skills are necessary for success as a Marketing Representative at Riverview Physical Therapy?

Success as a Marketing Representative at Riverview Physical Therapy requires a high degree of personal motivation, strong problem-solving skills, effective communication abilities, and the capacity to understand and respond to the needs of others in a sales and marketing context.

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What kind of marketing campaigns will a Marketing Representative develop at Riverview Physical Therapy?

At Riverview Physical Therapy, the Marketing Representative will collaborate with the marketing team to create diverse social media campaigns aimed at promoting our services, enhancing brand visibility, and achieving specific marketing performance goals.

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Common Interview Questions for Marketing Representative
Can you explain your experience with social media marketing for a similar role as a Marketing Representative?

In answering this question, you should highlight specific campaigns you’ve managed or contributed to, detailing your role in content creation, audience engagement, and results achieved. Mention any analytics or metrics that demonstrate the effectiveness of your strategies.

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What strategies would you use to generate leads for Riverview Physical Therapy?

Describe using targeted social media ads, email marketing, and community event participation to generate leads. Emphasize the importance of building relationships with local healthcare providers to increase referrals.

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How do you handle negative online reviews as a Marketing Representative?

Discuss your approach to addressing negative feedback, including responding promptly, demonstrating empathy, and offering solutions. Highlight how you use feedback to improve services and maintain a positive online presence.

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Describe a successful campaign you managed and what made it successful.

When responding, focus on specific objectives, strategies used, and measurable outcomes. Discuss the role of audience targeting, content creation, and engagement metrics to illustrate the campaign's success.

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What tools do you use for social media management and analysis?

Mention tools like Hootsuite for scheduling posts, Google Analytics for tracking website traffic, and social listening tools to gauge audience sentiment. Emphasize how these tools help optimize marketing efforts.

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How do you prioritize tasks when managing multiple marketing projects?

Explain a prioritization method you use, such as assessing project deadlines, potential impact, and required resources. Share how you adapt your plan based on feedback and changing market conditions.

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What role does collaboration play in your approach as a Marketing Representative?

Discuss your belief in the power of teamwork and how collaborating with peers, stakeholders, and healthcare professionals can lead to more effective marketing strategies and successful campaigns.

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How would you gauge the effectiveness of your marketing efforts?

Talk about using key performance indicators (KPIs) such as lead generation rates, referral volumes, and social media engagement metrics to assess marketing effectiveness and inform future strategies.

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Why do you want to work for Riverview Physical Therapy as a Marketing Representative?

Share your admiration for the company's commitment to community healthcare and how your personal values align with their mission. Explain your enthusiasm for contributing to their growth and success.

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What challenges do you anticipate in the Marketing Representative role, and how would you overcome them?

Discuss potential challenges like market competition and changing digital trends. Share your proactive approach to research, continuous learning, and adaptation to stay ahead in a constantly evolving landscape.

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U S Physical Therapy was founded in 1990. This company provides outpatient physical and occupational therapy clinics. Their headquarters are located in South Houston, Texas.

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Full-time, on-site
DATE POSTED
March 20, 2025

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