Job details

Growth Marketing Manager

We are hiring at IDGateway for a Growth Marketing Manager to join our growing team in Farnborough!

IDGateway is looking for a hands-on Growth Marketing Manager, who will play a pivotal role in driving the growth and success of the company. We’re particularly interested in candidates with a solid background in B2B SaaS Marketing. Candidates with experience from an agency are also encouraged to apply.

This position requires a strategic and data-driven marketer with a comprehensive understanding of various growth marketing channels, a creative mindset, and a passion for staying ahead of industry trends.

The purpose of the role is to grow the business through customer acquisition and the proliferation of brand advocacy. Specifically, our mission is to drive up the number of employers using our software platforms, increasing subscriber numbers. As a boutique technology business, our primary channels for communication are digital, so we are looking for a SaaS marketing specialist with proven skills in customer acquisition, using SEO, PPC, inbound marketing, social media and other innovative methods for the marketing of web or app-based services.

This is a very hands-on role, which will require the post-holder to deliver the full spectrum of marketing activity, from working with the Directors at a strategic level to driving all operational activity (e.g. budget management, data gathering and reporting, content creation and managing our digital channels day-to-day). The role demands a data-driven, highly creative and ambitious person who sets big goals for themselves and others - and takes personal responsibility for the execution of their ideas.

You will be degree-qualified and will have academic or professional qualifications in a marketing or similar discipline, Furthermore, it is likely you will have at least 3 years’ experience in a marketing leadership role (including managing others) and will, during that time, have repeatedly proven your skills.

Here is a little window into our company: IDGateway provides SaaS software solutions which help employers background-check their new employees and keep their workplaces safe from “insider threats”. We operate in a dynamic market whereby the changing security landscape results in changing customer needs – and the need for innovation in our platforms to stay ahead. IDGateway was acquired by Valsoft and now operates under the Aspire Software portfolio. Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

The successful candidates can be based anywhere within commutable distance of our office in Farnborough, working in a hybrid work model!  

What your day will look like:

Develop and Execute Growth Strategies:

Collaborate with cross-functional teams to implement comprehensive growth strategies aligned with the company objectives
Develop and execute strategies to open the funnel and drive quality leads
Implement tactics to expand our reach and engage the target audience
Have a thorough and working knowledge of SEO, SEM, social media, and content marketing

Delivery:

Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required
Establishing social media followings and building brand advocacy
Maintaining and evolving product websites

Digital Marketing:

Experience with marketing automation platforms, HubSpot preferred
Ability to analyse campaign performance and adjust strategies to maximise ROI
Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered
Provide regular reports to leadership with a thorough understanding of performance and areas to improve

Conversion Optimization:

Ensure a seamless and compelling user experience is delivered through optimization of various marketing funnel touchpoints
Collaborate with the design and content teams to provide inputs in creating high-performance landing pages and collateral

Steer the Marketing Function:

Be able to own our marketing function. This is a role for someone who can own and steer the marketing function in consultation with the business without the need for continuous guidance and direction
We have an opening for a Growth Marketing Manager to join IDGateway, leading one other junior marketeer

About You:

At least a Bachelor’s degree in Digital Marketing or a similar related discipline is essential
8+ years Digital Marketing experience, 2+ years experience in Marketing to an International Audience, 2+ years Marketing dept leadership experience
Ideally, 3+ years SaaS Software Marketing experience
Extensive experience with Hubspot, LinkedIn and other martech tools
Proven experience and knowledge of rapid client acquisition in a go-to-market / new product
Strong interest in developing and mentoring others
Ability to roll up sleeves and make things happen on a limited budget
Team player
Great attention to detail and planning skills
Strong work ethic, organised and focused
Exceptional communication skillset
Fluent in English, both written and verbal, is essential
Legally authorized to work in the UK

For further information about IDGateway, you can visit our website at www.idgateway.co.uk

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Growth Marketing Manager, Valsoft Corporation

At IDGateway, we're excited to announce that we're on the lookout for a talented Growth Marketing Manager to join our dynamic team in Farnborough! This role is crucial to helping us drive growth and success in the B2B SaaS sector. If you have a passion for marketing and a creative mindset, this may be the perfect opportunity for you! We are looking for someone with a strong background in various growth marketing channels, like SEO, PPC, social media, and inbound marketing. As a hands-on marketer, you'll be diving into customer acquisition strategies and working closely with our Directors to define the future of our marketing efforts. In this role, you're not just executing strategies; you're creating them! Your responsibility will cover everything from managing budgets and analyzing performance data to crafting engaging content and overseeing our digital presence. You'll be measuring the effectiveness of our campaigns and using insights to optimize and advance our initiatives. IDGateway is part of the Aspire Software family, dedicated to providing innovative SaaS solutions that safeguard employers from insider threats. We thrive in a vibrant and fast-paced environment, and we need someone who can match our energy and ambition. If you have at least 8 years of digital marketing experience, with 3+ years in SaaS marketing and you're eager to develop and motivate a team, we’d love to hear from you. Plus, the flexibility of a hybrid work model means you can maintain a healthy work-life balance while making a significant impact on our growth. Apply now to be part of something exciting!

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Valsoft Corporation

What does a Growth Marketing Manager at IDGateway do?

As a Growth Marketing Manager at IDGateway, you'll lead the charge in developing comprehensive growth strategies that align with our business objectives. You'll utilize various channels such as SEO, PPC, and content marketing to attract new customers and establish brand advocacy. Essentially, you're the driving force behind customer acquisition and engagement within our B2B SaaS environment.