Job details

UK Field Marketing Manager

We are seeking a talented, experienced, and data-driven Field Marketer to join our marketing team in the UK. In this role, you’ll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs, executive conferences, digital, and targeted field and channel events. This person will work closely with regional sales directors and corresponding sales AVP within the region and will ensure marketing aligns and contributes pipeline growth.

Location: London UK or remote

Regional Focus: UK & Ireland

Job Description:

Strategically develop, manage, and execute field and channel marketing programs and campaigns
Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close
Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals
Serve the primary marketing liaison and point of contact for region’s sales organisation working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business and Marketing Operations
Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
Monitor and measure, and report on the effectiveness of field & channel marketing programs to all key stakeholders while identifying areas for optimization and improvement
Communicate marketing efforts through sales team calls and Marketing QBRs
Leverage marketing automation tools for campaign awareness, demand generation, and communications

Success Factors:

5-8 years of experience in regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered
Knowledge and experience in building and executing marketing plans and communications programs
Experience in managing the logistics and details associated with the execution of marketing programs and events
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
Ability to interface with all levels in a Sales organisation including sales reps, tech consultants, regional managers, and senior leadership
Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus
Excellent verbal and written communication skills
Excellent organisational and time management skills
Ability to thrive in an entrepreneurial, fast-paced, dynamic organisation

We invite you to check out our Instagram Page to gain further insight into the Varonis culture!

@VaronisLife

Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Average salary estimate

$70000 / YEARLY (est.)

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max

$60000K

$80000K

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What You Should Know About UK Field Marketing Manager, Varonis

As a UK Field Marketing Manager at Varonis, you will be at the forefront of innovative marketing within the tech industry, driving success through your strategic vision and experience. Your mission will be to develop and manage a variety of account-based programs and field events that contribute to pipeline growth across regions including the UK and Ireland. Collaborating with sales directors and teams, you will tailor marketing initiatives for every stage of the sales cycle—from lead generation to deal closure. You will be the key liaison, connecting sales efforts and marketing strategies, ensuring that all campaigns are executed flawlessly from logistics to budget management. With a knack for data-driven decision making, you will monitor the effectiveness of marketing programs, regularly reporting insights that drive optimization. The ideal candidate will possess 5-8 years of experience in regional field marketing, preferably supporting a direct enterprise sales force. Your expertise in executing marketing plans, problem-solving, and navigating the details of event logistics will be pivotal to your success. Join us in enhancing our reach and impact while thriving in a dynamic, fast-paced environment. Check out our Instagram page @VaronisLife for a taste of our vibrant culture and what it’s like to be part of the Varonis team!

Frequently Asked Questions (FAQs) for UK Field Marketing Manager Role at Varonis

What does a UK Field Marketing Manager at Varonis do?

A UK Field Marketing Manager at Varonis oversees various marketing initiatives that drive regional sales success. This role includes developing and executing account-based programs, managing events, and ensuring alignment between marketing and sales teams to foster pipeline growth.