ABM Manager

As an ABM Manager at Verkada, your primary responsibilities will include developing and executing account-based marketing strategies, managing the full lifecycle of marketing campaigns, and collaborating across various departments to achieve campaign goals. You'll also be responsible for designing scalable frameworks for automated campaigns and optimizing demand capture programs based on audience data.

To excel as an ABM Manager at Verkada, you should have proven experience in B2B marketing, particularly in account-based marketing strategies. Strong analytical skills, familiarity with SQL and Excel, and the ability to manage large-scale marketing campaigns are essential. Experience in growth marketing or demand generation, along with a collaborative mindset, will set you apart.

The ABM Manager at Verkada plays a pivotal role by driving pipeline generation and acquisition strategies tailored for our enterprise and global accounts. This position ensures that our marketing efforts are aligned with the sales team's objectives, leading to increased engagement, conversion, and ultimately fueling the company’s growth in the competitive cloud-based physical security landscape.

At Verkada, the work culture is collaborative, innovative, and results-oriented. As an ABM Manager, you will be part of a diverse team of high-achieving professionals who enjoy solving problems and pushing boundaries. We emphasize continuous learning and provide a supportive environment where everyone's contributions are valued.

An ABM Manager at Verkada should be familiar with various marketing automation tools, CRM software, and analytical platforms to effectively track and optimize campaign performance. Proficiency in data analysis tools, as well as marketing channels like email, webinars, and content syndication, will be critical for successfully engaging targeted audiences.

When addressing your experience with account-based marketing strategies, focus on specific campaigns you've executed, the metrics you used to measure success, and how you collaborated with sales teams. Share any successful outcomes or insights gained through those campaigns and emphasize your ability to create tailored marketing strategies for enterprise clients.

When asked about prioritizing accounts for ABM campaigns, discuss how you assess potential accounts based on factors like revenue potential, alignment with your product’s capabilities, and past engagement metrics. Mention any tools or data sources you utilize to evaluate these accounts and how this informs your campaign strategies.

To answer this question, detail your process for analyzing campaign performance, including the metrics you track and how you interpret data. Discuss any testing methodologies you've used, such as A/B testing, and how you've applied those learnings to tweak campaigns for better performance.

When providing an example of a successful ABM campaign, highlight the goal, your strategy, the execution process, and the results. Emphasize collaboration with sales and integration of data analytics. Providing quantifiable results will strengthen your response.

Explain your approach to leveraging data by demonstrating how you use data for audience segmentation, recognizing intent signals, and optimizing campaigns. Discuss specific analytical tools and techniques you employ to derive actionable insights and how this impacts your marketing strategies.

Address this question by discussing regular meetings, shared platforms for insights and performance, and alignment on goals. Share examples of how collaboration has led to better engagement with targeted customers and a more cohesive approach on campaigns.

In addressing underperforming campaigns, talk about your troubleshooting process, including how you review performance metrics to identify weak points. Explain how you adjust strategies based on insights gathered, and provide an example of a campaign recovery if possible.

Discuss essential tools such as marketing automation platforms, CRM software, and analytics solutions. Explain how these tools streamline campaign management, facilitate data collection, and enhance collaboration with other departments to effectively execute ABM strategies.

When answering, mention your methods for staying informed, such as following industry publications, participating in webinars, and joining professional networks. Express your commitment to continuous education and how this helps you implement the latest best practices in your campaigns.

Share your thoughts on how a strong ABM strategy can deepen relationships with key accounts, increase revenue potential through targeted marketing efforts, and improve overall marketing ROI. Provide examples of measurable outcomes from successful ABM initiatives you have witnessed or been a part of.