Product Manager, Connectivity

As a Product Manager at Verkada, your primary responsibilities include envisioning, building, and launching new Connectivity products while collaborating with Engineering, Design, Supply Chain, and Sales teams. You’ll be in charge of developing the marketing collateral for product launches, gathering customer feedback to prioritize feature development, and leading quarterly business reviews with the executive team, all while ensuring the business meets its bookings goals.

Verkada requires candidates for the Product Manager position to have 3-5 years of experience in product management or product marketing at a B2B technology company. Additionally, an undergraduate degree in Computer Science, Electrical Engineering, or a related field is expected. Strong cross-functional collaboration skills and the ability to write for diverse audiences, including technical content, are also essential.

The Product Manager at Verkada plays a crucial role in impacting product strategy by leading the development and launch of new products within the Connectivity category. By collaborating with various teams and gathering critical customer feedback, the Product Manager directly influences the product roadmap, feature prioritization, and overall success of the business, thereby shaping the growth and direction of Verkada's offerings.

Verkada offers an estimated annual pay range for the Product Manager position between $150,000 and $190,000 USD. This range is determined based on various factors, including primary work location, a candidate's skills and experience, and overall market demands, ensuring competitive compensation for your contributions.

The interview process for the Product Manager position at Verkada will likely involve several stages that assess your technical knowledge, product management skills, and cultural fit with the company. You can expect to answer scenario-based questions about product strategy and marketing, demonstrate your cross-functional collaboration abilities, and engage in discussions that reflect your understanding of the tech industry and customer needs.

When answering this question, elaborate on the specific challenges your product faced, whether they were related to development, market fit, or customer feedback. Discuss the strategies you employed, such as collaborating with engineering teams, gathering customer insights, and making data-driven decisions that led to successful outcomes.

To answer effectively, explain your methodology for prioritizing features. You might mention using customer feedback, analyzing market trends, defining the impact on user experience, and balancing business objectives. Discuss tools or frameworks like MoSCoW or RICE that you may use to make these decisions more systematic.

Share examples of past experiences where you collaborated across various departments, such as engineering, sales, and marketing. Highlight your communication skills, adaptability, and the ways you ensure that all voices are heard during the product development process.

Illustrate your belief in the importance of customer feedback. Discuss how you collect feedback through interviews, surveys, or focus groups and how you use that input to inform product development and prioritize features that meet user needs effectively.

Discuss specific metrics such as user adoption rates, customer satisfaction scores, revenue growth, and market feedback you will track post-launch. Outline how you regularly review these metrics and adapt your strategies accordingly to ensure long-term success.

Mention resources such as industry publications, networking events, webinars, and professional organizations. Share your approach to continuous learning and how staying informed can influence your product strategy and decision-making.

Be prepared to discuss various tools you've used such as JIRA, Trello, Asana, or product analytics platforms like Mixpanel. Explain how these tools help you streamline processes, track progress, and facilitate communication among teams.

Outline the steps you would take to craft a go-to-market strategy, including identifying your target market, defining unique value propositions, determining pricing strategies, and collaborating with sales and marketing teams to ensure alignment on messaging and promotional efforts.

Discuss your conflict-resolution techniques, emphasizing open communication and a collaborative approach. Share an example of a conflict you encountered and how you addressed it effectively to keep the project moving forward.

Identify skills such as communication, analytical thinking, problem-solving, customer empathy, and strategic planning. Elaborate on why you believe these skills are essential and how they contribute to successful product management in a dynamic environment like Verkada.