VP, Partnership Channel Marketing

The VP, Partnership Channel Marketing at Vestwell is responsible for leading the marketing strategies for advisor, financial institution, and state program channels. This role includes managing multi-channel campaigns, creating marketing toolkits, and enabling partner engagement. Additionally, you'll foster strong relationships with client-facing teams to develop solutions that drive partner growth and fulfillment.

Candidates for the VP, Partnership Channel Marketing position at Vestwell should possess 8-10 years of B2B marketing experience, particularly in partner/channel marketing. A strong track record of leading strategic marketing programs, along with excellent communication and project management skills, is crucial. An advanced degree in marketing, business, or a related field is preferred, and experience in fintech or financial services is a plus.

The VP, Partnership Channel Marketing plays a critical role in driving Vestwell’s growth by developing innovative marketing strategies that enhance partner relationships and increase engagement. By executing data-driven campaigns and ensuring alignment with business goals, this position directly influences our success in meeting the needs of financial advisors and institutional partners.

Essential skills for the VP, Partnership Channel Marketing at Vestwell include strategic thinking, strong leadership abilities, communication skills, and proficiency in project management. Familiarity with marketing tools like Salesforce and HubSpot is beneficial, as is the ability to translate business needs into actionable marketing strategies tailored for partners.

The expected base salary range for the VP, Partnership Channel Marketing position at Vestwell is between $155K and $165K. This role also offers eligibility for company bonuses and equity, reflecting the company's growth stage and commitment to attracting top talent.

In answering this question, focus on specific marketing strategies relevant to advisor and institutional partners. Discuss how you would leverage data-driven insights to create tailored multi-channel campaigns that drive engagement and growth, enhancing Vestwell's brand and partner relationships.

When addressing this question, highlight your leadership style and any examples of successfully guiding teams to achieve strategic marketing goals. Discuss how you foster collaboration, innovation, and accountability within your team to drive performance and meet business objectives.

Explain the importance of KPIs and metrics in assessing campaign performance. Discuss your approach to tracking and analyzing data to optimize marketing efforts and ensure alignment with Vestwell's overall business goals.

Discuss the vital components of effective marketing toolkits, such as ensuring content is tailored to partner needs, providing clear messaging, and including resources that assist partners in communicating effectively with their clients. Highlight your experience in creating engaging materials that resonate with the target audience.

Illustrate your conflict resolution skills by discussing your approach to understanding partner concerns, fostering open communication, and building trust. Emphasize the importance of collaboration to find mutually beneficial solutions.

Discuss how content drives engagement and supports marketing initiatives, providing valuable insights and education for partners. Share how you would create and leverage thought leadership to generate awareness and interest across target audiences.

Provide a concrete example of a campaign where you achieved significant results by detailing your strategy, execution, and the outcomes. Discuss how it aligned with the business goals and how you incorporated feedback for continuous improvement.

Discuss your project management approach, emphasizing your use of data to prioritize initiatives based on potential impact, resource availability, and alignment with overall business strategy.

Mention relevant marketing technologies, such as CRM systems, marketing automation tools, and analytics platforms. Discuss how these tools can streamline processes, enhance communication with partners, and facilitate successful campaign execution.

Share your strategies for staying current on industry trends, including following relevant publications, attending conferences, networking with industry peers, and engaging in continuous learning opportunities to adapt your marketing strategies accordingly.