B2B & Product Marketing Manager (NA) - job 1 of 11

As a B2B & Product Marketing Manager at Visa Direct, you will be responsible for developing the B2B marketing strategy for various key audiences. This involves working closely with product and sales teams as well as external agency partners to create messaging and creative assets that resonate with potential clients. You will also lead the execution of marketing campaigns, develop engaging sales materials, and analyze performance metrics to refine strategies that efficiently drive business growth.

To be considered for the B2B & Product Marketing Manager position at Visa Direct, candidates should possess a strong foundation in B2B product marketing, supported by demonstrated experience successfully creating and executing high-performing marketing programs. Excellent communication, project management, and collaboration skills are essential. A proven ability to think strategically while being proactive in finding solutions will set you apart from other candidates.

The B2B & Product Marketing Manager plays a vital role in driving revenue generation at Visa Direct by developing and implementing targeted marketing strategies that align with the company's business objectives. By creating engaging marketing campaigns and converting leads through effective sales materials, this position contributes directly to increasing client acquisition and boosting overall business performance.

The work environment for a B2B & Product Marketing Manager at Visa Direct is dynamic and collaborative, combining both creative and analytical elements. The position offers a hybrid work model, allowing flexibility in working from home and in the office. The culture encourages teamwork and innovation, making it a fantastic place for professionals eager to contribute proactively to marketing success.

As a B2B & Product Marketing Manager at Visa Direct, you’ll manage various projects that include creating sales materials such as product sell sheets and pitch decks, leading marketing campaigns, supporting event-driven activities, and analyzing marketing performance metrics. You’ll oversee the execution of key marketing tactics that facilitate lead generation and strategize to optimize budget and resources effectively.

In your response, highlight specific campaigns you've developed, including the target audience, strategies used, and results achieved. Be sure to mention how you collaborated with various teams and how you measured the success of these initiatives.

Discuss your strategies for successful collaboration, like regular communication, setting clear goals, and leveraging each team's strengths. Provide examples of projects where cross-departmental teamwork led to positive outcomes.

Explain key performance indicators (KPIs) relevant to B2B marketing, such as lead conversion rates, customer engagement metrics, and return on investment. Share how these metrics guide your marketing strategies and future campaigns.

Talk about your research methods for understanding the audience, such as surveys or focus groups, and how you use feedback to tailor your messaging and materials to better meet their needs.

Detail a campaign from start to finish, explaining the goals, your role, strategies implemented, challenges faced, and the ultimate results. Highlight key takeaways or lessons learned that could benefit future campaigns.

Discuss your approach to budgeting, including tracking expenses, making ROI-based decisions, and ensuring that resources are allocated to the most effective initiatives. Provide an example of how you've managed a budget successfully.

Share sources you rely on for industry trends, such as blogs, podcasts, webinars, or conferences. Discuss how you incorporate new ideas into your work and your willingness to adapt to changing market conditions.

Emphasize the importance of creativity in creating engaging campaigns that capture attention and stand out in a competitive market. Provide examples of how you've used creative strategies to achieve marketing objectives.

Illustrate your analytical skills by explaining how you’d assess campaign performance, identify issues, and implement adjustments to improve results. Share a past experience where you turned a struggling campaign around.

Reflect on key traits such as adaptability, strategic thinking, and excellent communication skills. Share personal experiences where these traits helped you succeed in a challenging marketing role.