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Director, Corporate Communications

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Team Summary

The Southeast Asia corporate communications team creates and delivers communications programs that drive Visa’s business growth and advance and protect the company’s reputation across the region. Within this team, the Singapore, Malaysia and Thailand markets are grouped together, with a dedicated team delivering communication programmes across this dynamic cluster. In addition, the team also looks after Global Clients including Citi, HSBC and Standard Chartered Bank for Asia Pacific, and also Global and Regional acquirers.

We work across external, client and internal communications activities to promote Visa’s ongoing strategy to extend our payments network into new areas of opportunity and position ourselves as the partner of choice for banks, merchants, fintechs, technology companies and governments.

The role has dual reporting to the Head of Corporate Communications for Regional Southeast Asia and Country Manager for Thailand. He/She will also be part of Visa’s Global Corporate Communications group, which oversees all corporate communications functions at Visa Inc., including media relations, industry analyst relations, public affairs, internal and issues management.

What a Director, Corporate Communications, Thailand does at Visa:

In this role, you will primarily be supporting Thailand as part of our SMT corporate communications team for external, client and internal communication programmes. You will  also work with the hiring manager for external and internal communications to support the global and regional acquirers  and Global Clients accounts across Asia Pacific. The successful candidate will:

  • Develop communications strategies that support Visa’s strategic business objectives and drive growth across the market  
  • Develop communications programmes that demonstrate the value of Visa to everyone, everywhere
  • Develop thought leadership content that positions Visa as a leader in the payments industry, including creation of whitepapers on consumer and commercial payments
  • Lead the development and delivery of informative and engaging internal communications activities supporting the Country Manager for Thailand. This includes townhalls and employee communications.
  • Support the execution of Visa’s media relations programs across the markets including:
    • Developing the strategy and managing the execution of media engagements
    • Identifying and maximizing opportunities to enhance Visa’s profile in the media 
    • Developing content to promote Visa’s brand, technical and industry leadership, new products and services
    • Establishing and maintaining close relationships with journalists across general, business, lifestyle and technology media 
    • Ensuring spokespeople are well briefed and trained to deliver key messages
    • Ensuring Visa’s senior management are seen as trusted authorities by the local media
    • Creating opportunities for the Country Manager and other key management to obtain high, positive profiling in top tier broadcast, print and digital media
  • Provide executive communication support to the Country Manager across a variety of internal, external, client, and media communications opportunities including speaker engagements for external and internal events
  • Work closely with the Marketing team to ensure corporate communications and marketing programmes are aligned and a coordinated approach is being taken to leverage Visa’s assets across the markets 
  • Partner with Visa’s in-market PR agency to successfully deliver communications programmes across the region
  • Work with the Government Engagement function to support Visa’s public policy position
  • Manage budget and partner closely with the Finance team on full-year media related activities planned for Thailand
  • Partner with Global and regional acquirer clients and the Global Clients accounts across Asia Pacific to support press announcements, and any internal communications.

Why this is important to Visa

In this role, you will be a member of a high-performing team charged with all aspects of corporate communications in Southeast Asia – areas that are focused on maintaining Visa’s leadership in an increasingly complex operating environment. As the Visa network evolves beyond plastic cards into a network of networks that can facilitate money movement to anyone, anywhere, it is essential to our long-term success that we communicate this evolution to all our constituents and define Visa as a purpose-driven payments technology company that enables individuals, businesses, and economies to thrive.

Projects you will be a part of

The Southeast Asia corporate communications team delivers some of the most exciting thought leadership content and media engagement in the region. We work across some of the fastest growing, more diverse, and complex markets, which presents the corporate communications team with a unique opportunity to support the business in navigating challenges and maximising opportunities to drive Visa’s reputation and growth.     

You will work on communications programs that incorporate every aspect of the communications discipline, including the development of thought leadership collateral, supporting client product launches, employee communication, public relations and social media.

 

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

To excel in this role, you'll need a mix of professional and technical skills. You'll be a strategic communicator, adept at transforming business and strategic goals into communication strategies, execute with excellence, and able to measure the success of your work with well-defined metrics. Your storytelling skills, keen eye for detail, and project management prowess will be essential.

You should have a keen interest in macroeconomic trends and local payment developments to be able to create insightful thought leadership for senior executives. A hands-on, proactive energetic approach, and a passion to make a difference through communications is key.

The role is based in Bangkok, Thailand. Ideal candidates will have:

  • Minimum 12 years' of experience in communications (agency or in-house), a relevant degree, and a deep understanding of social and digital communications channels
  • Prior experience working in financial/tech/payments industry is preferred
  • Outstanding written and verbal English and Thai are a must
  • Experience in adapting communications strategies across geographies and understanding the media landscape in Thailand is crucial. You should have a big-picture mindset about campaign resonance with different audiences and collaborate with colleagues in bringing these stories to life
  • Technical expertise in the tools of communications, including all Microsoft Office programmes and social media engagement and amplification.


What will also help:

  • Intellectual curiosity with excellent creative, solution-oriented problem solving skills
  • Adaptability and ability to make decisions based on limited or changing information and be able to adapt plans at the speed of a news cycle
  • Strong stakeholder and relationship management skills, with experience influencing across various levels in functions and geographies

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

What You Should Know About Director, Corporate Communications, Visa

Are you ready to step into a leadership role that truly makes an impact? Visa is on the lookout for a talented Director of Corporate Communications to join our dynamic team in Bangkok, Thailand. As a pivotal member of our Southeast Asia corporate communications squad, you will play a crucial role in crafting communications strategies that not only support Visa's business objectives but also showcase our commitment to driving growth across the region. You'll be developing thoughtful leadership content, managing media engagements, and ensuring that Visa’s voice resonates throughout the markets we serve. Your expertise will guide our internal and external communications, enhancing how we connect with clients, stakeholders, and the public. At Visa, we pride ourselves on being the leader in payments technology, and this role will allow you to amplify that message creatively and effectively! Collaborating closely with a range of teams, including marketing and government engagement, you will ensure that our messaging is clear, impactful, and engaging. If you have a strong background in communications and are ready to join a company that values innovation and community, then this is your opportunity to shine at Visa!

Frequently Asked Questions (FAQs) for Director, Corporate Communications Role at Visa
What are the key responsibilities of a Director of Corporate Communications at Visa?

As the Director of Corporate Communications at Visa, your primary responsibilities include developing communication strategies aligned with Visa's strategic business objectives, leading internal and external communications initiatives, managing media relations, enhancing Visa's profile in various media channels, and supporting executive communications for the Country Manager. Your role also involves engaging with key clients and ensuring that the communications reflect Visa as a leader in the payments industry.

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What qualifications are required for the Director of Corporate Communications position at Visa?

To qualify for the Director of Corporate Communications role at Visa, candidates should have a minimum of 12 years of experience in communications, preferably with a background in the financial or tech industries. A relevant degree, exceptional written and verbal communication skills in both English and Thai, and familiarity with social and digital communication channels are essential. Experience in adapting communications strategies to suit different geographies and an understanding of the Thai media landscape are also crucial.

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How does the Director of Corporate Communications engage with the media at Visa?

The Director of Corporate Communications at Visa engages with the media by developing and executing strategic media engagement plans. This includes identifying opportunities to enhance Visa's visibility, creating compelling content, and ensuring that spokespeople are well-prepared for interviews. Building and maintaining relationships with journalists across various sectors, including business, lifestyle, and technology, is essential to elevate Visa's presence in the media.

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What does a typical day look like for a Director of Corporate Communications at Visa?

A typical day for a Director of Corporate Communications at Visa is dynamic and multifaceted. It may involve collaborating with the marketing team on communication alignment, crafting thought leadership content, developing internal communication materials for staff and executives, and strategizing media outreach plans. You will likely meet with stakeholders, participate in briefings for executives, and analyze communication metrics to measure the effectiveness of various initiatives.

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What kind of communication strategies would a Director at Visa be expected to develop?

The Director of Corporate Communications at Visa would be expected to develop strategies that address Visa’s strategic goals, enhance the company’s reputation, and drive business growth. This includes creating campaigns that highlight Visa's innovative payment solutions, drafting whitepapers on industry trends, and ensuring impactful messaging across all communication channels that resonate with diverse audiences and markets.

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Common Interview Questions for Director, Corporate Communications
How do you measure the success of a corporate communications strategy?

To measure the success of a corporate communications strategy, focus on key performance indicators such as media coverage, audience engagement metrics, and internal feedback. It’s essential to establish clear goals at the outset and then analyze the impact of each initiative using both qualitative and quantitative data. Regular evaluations will help adjust strategies effectively.

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Can you provide an example of a successful communication campaign you led?

In answering this question, highlight a specific campaign with measurable outcomes. Discuss your objectives, target audience, approach, and the results achieved. Illustrate how you used various communication channels, engaged stakeholders, and adapted strategies based on real-time feedback to ensure the campaign's success.

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How do you handle negative publicity?

Handling negative publicity requires a thoughtful and strategic approach. Start by acknowledging the situation, gathering all essential facts, and preparing a clear response. It’s crucial to communicate transparently with stakeholders, share steps being taken to address the issue, and reinforce the company’s commitment to values and standards. Monitoring feedback and adjusting the communication plan accordingly is also vital.

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What steps do you take to ensure effective internal communication?

To ensure effective internal communication, I prioritize clarity and transparency. Regular updates via townhalls, newsletters, and team meetings help keep employees informed. Additionally, employing multiple channels allows for varied engagement methods. Soliciting feedback from employees also helps refine messages and encourages a culture of openness.

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How do you stay current with industry trends relevant to our business?

Staying current with industry trends involves actively following relevant publications, attending industry events, and engaging with thought leaders on social media. I also prioritize continuous learning through webinars and professional development courses. Building a network of peers in the industry can provide insights into emerging trends and best practices.

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Describe your experience with media relations.

In your response, provide an overview of your media relations experience, including the types of media you've worked with and the strategies you implemented. Discuss successful media placements or campaigns, how you cultivated relationships with journalists, and your approach to preparing spokespeople for engagements.

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How do you ensure alignment between communications and marketing efforts?

Ensuring alignment between communications and marketing efforts involves regular collaboration and open lines of communication. Establishing joint objectives, sharing timelines, and combining resources can maximize impact. Periodic strategy meetings help both teams stay informed and aligned on messaging and branding initiatives.

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In your opinion, what makes a great corporate communicator?

A great corporate communicator possesses a blend of creativity, strategic thinking, and adaptability. They must be able to craft compelling narratives that resonate with varying audiences and possess strong relationship management skills to influence stakeholders positively. A deep understanding of the industry and trends further elevates their effectiveness.

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What tools do you use for communication and project management?

I utilize a variety of tools for communication and project management, such as Microsoft Office Suite for document preparation, project management software like Asana or Trello for tracking tasks and deadlines, and communication platforms like Slack or Microsoft Teams for team interaction. Leveraging analytics tools helps gauge the effectiveness of communications.

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How would you approach a diverse audience in your communications?

When approaching a diverse audience, it’s important to tailor messages that consider cultural sensitivities, language differences, and varying levels of understanding. Researching audience demographics, utilizing inclusive language, and offering multi-channel engagement can foster connection and ensure our message resonates effectively.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 6, 2024

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