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Director, Enterprise Communications – Culture and Change - job 1 of 2

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are looking for a Director, Enterprise Communications – Culture and Change to create and drive employee engagement and communications strategies supporting Visa’s business priorities, culture initiatives, and large-scale change. This role will partner with the Senior Director, Enterprise Communications to create and promote internal campaigns, messaging, and enablement materials that support enterprise-wide culture and transformation.

 

Responsibilities

  • Create bespoke communications plans to educate and engage Visa employees about large-scale transformation and what it means for the company’s growth objectives.
  • Build effective change rationales that bring forward people’s thinking, establish an understanding of enablement tools and materials, and enhance the company’s culture.
  • Develop change narratives and messaging documents that focus on what employees should 'think, feel, and do' to excite people about large-scale transformation.
  • Create communications for internal programs that drive a deep connection to Visa’s culture.
  • Develop narrative frameworks, communications campaigns, and events designed to educate employees about how their individual roles play a part in driving the company’s success.
  • Partner with the Enterprise Transformation Office team, the Global Talent org, and other cross-functional groups to create and implement strategic plans to deliver on critical enterprise initiatives.
  • Partner with design and video agencies to create dynamic, exciting assets to complement the communications strategy while staying within budget.
  • Partner with Internal Digital Platform Communications colleagues and the Technology team to design and create new ways of reaching employees in a hybrid environment, focused on leveraging digital assets to drive colleague engagement.
  • Identify change champions and employee influencers across the business, sharing their stories in a dynamic yet disciplined way that supports the change strategy.
  • Leverage change champion networks and other internal influencer groups to drive change effectively.
  • Develop a storytelling infrastructure to craft messaging, case studies, digital and social assets (e.g., videos, animations, social posts), and other content for use across multiple internal channels (events, speaking engagements, intranet, etc.) to build culture and drive engagement.
  • Partner with regional employee communications leads to drive strong alignment across leader messaging while remaining locally relevant.
  • Proactively share content with global business/function Communications leads to ensure that leaders cascade relevant messages throughout Visa.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

 

Qualifications

Basic Qualifications:
• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience
with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a
PhD

Preferred Qualifications:
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an
Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 12 years of communications experience with relevant event experience required.
• Bachelor’s degree in English, communications, public relations, journalism, marketing, or related
discipline required.
• Experience in fintech, financial services, or another relevant area strongly preferred
• A deep understanding of communication as a change enabler, extensive experience in change
management initiatives required
• Demonstrated expertise in shaping communications strategies and creating messaging
frameworks that align and reinforce a company’s culture
• Experience in shaping communications strategies and serving as a trusted advisor to leaders
• Demonstrated deep understanding of the employee audience and their needs
• Ability to leverage communications acumen to deliver both broad and bespoke messages and
content that resonate with the audience
• Exceptional project management with the ability to multi-task and achieve multiple deliverables in a
fast-paced environment
• Ability to synthesize business issues into programs, agendas, and content that address challenges
and celebrate key milestones
• Exceptional verbal and written communication skills, including stellar editorial proficiency (writing,
editing, proofing)
• Keen sense of accountability and ownership
• Ability to influence others and build relationships within an organization, communicate regularly
with key individuals and interface with all levels of the organization, including senior leadership
• Ability to adapt quickly to changing priorities, pivot quickly, and respond with urgency
• Sound business judgment and experience 'connecting the dots' among seemingly unrelated topics
• 'Hands-on' team player with outstanding project management and strong organizational skills,
attention to detail and ability to manage multiple priorities simultaneously
• Good judgment skills and able to handle confidential/sensitive information
• Passionate about people, culture, and the employee experience
• Ability to work independently
• Positive approach and commitment to providing excellent client service

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,200 to 189,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$160600 / YEARLY (est.)
min
max
$132200K
$189000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Enterprise Communications – Culture and Change, Visa

At Visa, we're on a mission to connect the world through innovative payment solutions, and we're excited to invite applications for the role of Director, Enterprise Communications – Culture and Change. This pivotal position is all about driving employee engagement and crafting communications that resonate with Visa’s diverse workforce. You'll work closely with the Senior Director of Enterprise Communications to develop bespoke communications plans that explain large-scale transformations to our employees and align with the company's growth objectives. Expect to create messaging documents and narratives that empower employees to embrace change, enhancing our vibrant culture along the way. Not only will you contribute to creating dynamic communication campaigns and materials with design teams, but you’ll also be at the forefront of educating employees about their unique roles in our success. If you have a background in fintech or financial services, coupled with a knack for storytelling and change management, we’d love to see you thrive in a hybrid work environment that values both flexibility and collaboration. Join us and help shape a culture that uplifts everyone across the globe, all while working in a cutting-edge industry that values your creativity and expertise!

Frequently Asked Questions (FAQs) for Director, Enterprise Communications – Culture and Change Role at Visa
What are the responsibilities of a Director, Enterprise Communications – Culture and Change at Visa?

As a Director, Enterprise Communications – Culture and Change at Visa, your responsibilities include creating tailored communication strategies that engage employees during significant transformations. You will develop narratives that clarify what employees should think, feel, and do to foster an understanding of change within the organization. You’ll also work collaboratively with multiple teams to implement initiatives that align with Visa's culture and drive engagement.

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What qualifications are needed for a Director, Enterprise Communications – Culture and Change at Visa?

Candidates for the Director, Enterprise Communications – Culture and Change position at Visa should have at least 10 years of work experience, ideally with a bachelor’s degree in communications or a related field. Advanced degrees may substitute for some experience. Strong backgrounds in fintech or financial services are preferred, along with expertise in shaping communications strategies and a solid understanding of change management.

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How can the Director, Enterprise Communications – Culture and Change role support Visa's culture initiatives?

This role is integral in supporting Visa’s culture initiatives by crafting engaging communications that highlight employee contributions towards the company's goals. The Director will develop materials that promote a deep connection to Visa's culture and share impactful stories of change champions, thus inspiring employees and reinforcing the cultural framework.

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What types of projects will a Director, Enterprise Communications – Culture and Change handle at Visa?

In this role, you will handle projects that include developing comprehensive communications plans, creating narrative frameworks, and executing campaigns focused on culture and change. Additionally, you will partner with various teams to ensure alignment in messaging across the organization and develop content for internal programs that engage employees.

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What is the work schedule like for a Director, Enterprise Communications – Culture and Change at Visa?

The Director, Enterprise Communications – Culture and Change role is hybrid, allowing you to alternate between remote and office settings. Generally, hybrid employees are expected to be in the office 2-3 days a week, ensuring a balance between collaborative in-person sessions and flexible remote work.

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Common Interview Questions for Director, Enterprise Communications – Culture and Change
Can you describe your experience with change management in a communications role?

When responding to this question, focus on specific initiatives where you successfully shaped communications to support change management. Highlight the strategies you employed to educate employees, engage stakeholders, and measure the success of your campaigns. Support your answer with tangible outcomes.

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How do you tailor your communication strategies to fit various audiences within an organization?

Discuss your approach to audience segmentation, emphasizing the importance of understanding different demographics within the organization. Explain how you adapt your messaging and choose appropriate channels to ensure clarity and engagement among all groups.

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What strategies would you employ to motivate change champions within Visa?

Highlight the importance of building relationships with key influencers and sharing their success stories. Discuss how you would equip these champions with the tools and resources they need to advocate for change, fostering a culture of collaboration and support.

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How would you measure the effectiveness of internal communication efforts?

Share your experience with metrics and feedback tools. Talk about your approach to surveys, focus groups, or analytics platforms that track employee engagement and understanding of internal communications, showcasing your ability to adjust strategies based on the data.

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Describe a communication campaign that you previously led. What was its objective and outcome?

Detail a specific campaign, outlining the objectives, target audience, implementation steps, and outcomes. Focus on how you tracked success through metrics such as engagement levels, employee feedback, or changes in behavior post-campaign.

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What tools do you find most effective for engaging employees in a hybrid environment?

Mention platforms that facilitate communication and collaboration in a hybrid setting, such as intranet tools, video conferencing software, or social media-inspired platforms. Explain how you leverage these tools to create inclusive communication experiences for all employees.

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How do you keep up with trends in communications and employee engagement?

Discuss your commitment to professional development by following thought leaders in the field, participating in webinars, or joining relevant organizations. Highlight how you apply emerging trends to enhance your communication strategies.

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In your opinion, what is the role of storytelling in corporate communications?

Emphasize the power of storytelling to forge connections and enhance understanding among employees. Explain how using narratives can make complex subjects more relatable and inspire action within the organization.

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Can you provide an example of how you've influenced leadership communications?

Detail a situation where you offered strategic advice to leaders on messaging or engagement tactics. Discuss how your input shaped communication efforts and had a positive impact on company culture or employee morale.

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What strategies would you implement to maintain a strong corporate culture during a period of change?

Outline your ideas for reinforcing corporate values through communication during transformations. Discuss initiatives like employee recognition programs, feedback loops, or cultural events that align with the organization's goals and keep morale high.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 3, 2024

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