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Manager, Merchant Business Development - job 14 of 20

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This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
You will support marketing-related project scoping and requirements while aligning with client
You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.)
You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
You will manage the budget/finance process as part of the marketing campaign execution
You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Manager, Merchant Business Development, Visa

Are you ready to take your marketing career to the next level? Join Visa as a Manager of Merchant Business Development in Foster City! This is a thrilling opportunity to immerse yourself in the world of client marketing, focusing on building and nurturing relationships with our merchant and cobrand clients. At Visa, we pride ourselves on fostering a dynamic and results-driven marketing culture, and we want you to be a vital part of that transformation. In this role, you'll leverage Visa's extensive marketing expertise to devise innovative solutions that tackle our clients' business challenges head-on. You'll be the architect behind impactful marketing strategies and hands-on experiential programs designed to enhance our clients' growth and revenue. As the go-to person for managing projects across various teams including Sales and Analytics, your exceptional collaboration skills will shine. You're not just another cog in the wheel; you’ll lead marketing initiatives from start to finish, ensuring seamless execution and optimal resource utilization. A knack for creativity and problem-solving will help you identify new opportunities that our clients may not even know they need. A hybrid work setup ensures flexibility, allowing you to thrive both in and out of the office. If you have a positive attitude, a talent for crafting compelling marketing strategies, and a passion for collaboration, Visa is the perfect place for you to flourish. Don’t miss out on this chance to make a meaningful impact in the realm of merchant business development. Join us at Visa and unlock the potential of client marketing today!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa

What are the primary responsibilities of a Manager in Merchant Business Development at Visa?

As a Manager in Merchant Business Development at Visa, you will be involved in developing and executing marketing strategies specifically for our merchant and cobrand clients. Your role will encompass planning marketing solutions, providing thought leadership, delivering comprehensive marketing initiatives, and fostering partnerships across various internal teams to drive results and achieve business goals.