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Marketing Analyst, US Client Marketing, Community - job 2 of 6

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients. You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Basic Qualifications• 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)• You have prior experience in business development• You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)• You have prior experience in managing agency partner relationships as part of client program developmentPreferred Qualifications• 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)• Your work experience is closely related to marketing and project management• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met• Self-motivated and proactive in asking questions / proposing solutions• Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements• Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations• Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders• A relationship builder who earns the trust and rapport of partners at multiple levels• Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure• Comfortable juggling multiple projects and quick to adapt to shifting priorities• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed• Experience running meetings with internal and external stakeholders• Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards• Digital marketing experience a plusWork Hours: Varies upon the needs of the department.Travel Requirements: This position requires travel 5-10% of the time.Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

If you're looking for a vibrant role that combines marketing savvy with business development, then the Marketing Analyst position at Visa's U.S. Client Marketing team in Ashburn, VA could be your perfect match! This exciting opportunity allows you to support the growth of client programs that utilize Visa's marketing platforms to optimize engagement with Issuers, Group Service Providers, and Processors. As a Marketing Analyst, you’ll play a key role in crafting innovative co-marketing plans that align with both Visa's objectives and those of our partners. This role is crucial as we work to deepen our partnerships within the Community space, allowing you to engage closely with clients while driving revenue growth through strategic marketing initiatives. You will collaborate with a diverse array of internal teams, ensuring smooth execution of programs that elevate Visa’s client offerings. With responsibilities ranging from building client relationships to managing budgets and utilizing data-driven insights, your hands will certainly be full! The role offers a blend of remote and office work, maintaining flexibility while delivering results in a dynamic environment. With your proactive approach, strong attention to detail, and ability to adapt quickly, you’ll thrive in this collaborative atmosphere. Join us and be part of a team that’s transforming how we engage with our clients through innovative marketing solutions!

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What qualifications are required for the Marketing Analyst position at Visa?

To be considered for the Marketing Analyst position at Visa, candidates should have at least 2 years of marketing and project management experience, along with a bachelor's degree or an advanced degree such as a Master's or MBA. Strong skills in multichannel marketing campaigns and experience in business development are essential.

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What are the main responsibilities of a Marketing Analyst at Visa?

A Marketing Analyst at Visa is responsible for supporting the development and management of client programs across various marketing platforms, creating co-marketing plans, and nurturing partnerships with issuer clients, processors, and group service providers. You'll also assist in program execution and budget management for marketing initiatives.

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What skills are preferred for the Marketing Analyst role at Visa?

Preferred skills for the Marketing Analyst position at Visa include experience in cross-functional project coordination, proficiency in Excel, Word, and PowerPoint, and a strong ability to communicate effectively, both in writing and verbally. Additionally, having a proactive mindset and digital marketing experience is beneficial.

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How does the hybrid work model apply to the Marketing Analyst position at Visa?

The Marketing Analyst position at Visa follows a hybrid work model, allowing employees to work from home and the office. Employees are expected to be in the office 2-3 days a week depending on business needs, allowing flexibility while maintaining a connection with the team.

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What travel requirements are expected for the Marketing Analyst at Visa?

The Marketing Analyst position at Visa may require minimal travel, estimated at around 5-10% of the time, primarily for client meetings and promotional events, which allows for a balance between office presence and remote work.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
Can you describe your experience in managing multichannel marketing campaigns?

In answering this question, highlight your specific role in previous campaigns, focusing on how you coordinated different channels and the results you achieved. Be prepared to discuss tools you used, challenges faced, and how you measured success.

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How do you prioritize tasks when managing multiple projects?

A strong answer should exhibit your ability to create a structured plan. Talk about using project management tools or methodologies, setting deadlines, and communicating effectively with your team to stay on track.

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What strategies do you use to build and maintain client relationships?

Discuss your approach to relationship management, such as consistent communication, understanding client needs, providing value through insights or solutions, and regular follow-ups to strengthen partnerships.

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How do you ensure compliance with marketing guidelines in your projects?

Demonstrate your understanding of brand standards and regulatory requirements. Explain how you establish checklists or use approval processes to maintain compliance throughout the project lifecycle.

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Explain how you use data analysis in your marketing roles.

Utilize this opportunity to illustrate your experience with data analysis tools. Detail how you've turned data into actionable insights to influence marketing strategies and optimize campaign performance.

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How do you handle feedback from clients or stakeholders?

A great response would be to show openness to feedback and adaptability. Provide examples of how you've integrated feedback into your projects and the positive outcomes that resulted.

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What role does collaboration play in your work as a marketing analyst?

Emphasize the importance of teamwork in your previous roles. Mention specific instances where cross-functional collaboration led to successful outcomes, demonstrating your ability to work well with diverse teams.

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Can you give an example of a successful project you managed?

Choose a project where your leadership directly contributed to success. Explain your role, the objectives, how you managed the timeline and resources, and the final impact on the business.

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What tools do you use for project management and reporting?

Mention specific tools or software you’ve encountered in your experiences. Discuss your familiarity with project management tools as well as how you leverage reporting tools to track KPIs and project status.

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Where do you see opportunities for innovation in marketing at Visa?

Respond thoughtfully by identifying potential areas for innovation in Visa's marketing strategies. Cite trends in the industry, client needs, or technological advancements that you believe could be harnessed for new initiatives.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 16, 2024

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