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Marketing Coordinator, U.S. Client Marketing - job 9 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Are you looking for an exciting opportunity to join a transformative team? At Visa, we're seeking a Marketing Coordinator for U.S. Client Marketing, based in the vibrant city of Foster City. This is your chance to become part of the U.S. Marketing Services team, where our primary goal is to enhance connections with both our established Issuer and Merchant Clients while introducing innovative Visa products alongside our partners in Fintech. As the Marketing Coordinator, you'll play a vital role in helping us craft and execute tailored client marketing programs that elevate our marketing initiatives. Collaboration is key, as you'll be working closely with both internal teams and external clients to create co-marketing plans that align perfectly with both Visa's and our clients' business objectives. We're searching for someone who is results-driven and adaptable—a true team player who excels in a fast-paced environment. You'll need strong communication skills to facilitate weekly calls, video conferences, or even face-to-face meetings with clients. Proficiency in tools such as Microsoft PowerPoint and Excel will aid you in developing impressive client materials. Administrative tasks will also be part of your daily routine, including budget management and financial reporting. If you're ready to find creative solutions and make a real impact through effective marketing strategies, we’d love to have you on our team as we take client engagement to new heights. Come help us create remarkable experiences at Visa!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the key responsibilities of a Marketing Coordinator at Visa?

As a Marketing Coordinator for Visa in U.S. Client Marketing, your approach will focus on executing B2B and B2C marketing programs, managing agency partners, and supporting internal Visa teams. You will coordinate creative developments, oversee project management tasks, and track ongoing projects, ensuring alignment between all stakeholders.

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What qualifications are required to be a Marketing Coordinator at Visa?

To thrive as a Marketing Coordinator at Visa, you should possess excellent communication skills, experience in project management, and proficiency in Microsoft PowerPoint and Excel. A collaborative mindset and a proactive attitude are crucial, especially when engaging with both internal colleagues and external clients.

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How does a Marketing Coordinator support client relationships at Visa?

In the role of Marketing Coordinator at Visa, you support client relationships by developing tailored marketing programs, managing weekly status calls, and ensuring that marketing initiatives fulfill client expectations. Building rapport with clients while being results-oriented is essential for success in this position.

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What tools does a Marketing Coordinator at Visa use?

As a Marketing Coordinator at Visa, you will utilize various tools to carry out your responsibilities effectively. Proficiency in Microsoft Excel for financial tasks and PowerPoint for client presentations is fundamental. You'll also interact with project management software and platforms for communication and budget tracking.

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What type of work environment can a Marketing Coordinator expect at Visa?

A Marketing Coordinator at Visa can look forward to a dynamic work environment that encourages collaboration and creativity. The role is hybrid, allowing flexibility with in-office and remote work while emphasizing teamwork, communication, and proactive problem-solving.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
How would you prioritize multiple marketing projects as a Marketing Coordinator?

In prioritizing multiple marketing projects, I would begin by assessing deadlines, stakeholder requirements, and project significance. Creating a timeline and task list helps visualize the workload. Regular communication with stakeholders ensures transparency and keeps everyone updated.

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Can you describe your experience with managing client expectations?

Certainly! Managing client expectations involves clear communication and setting realistic goals from the outset. I make sure to keep clients informed through regular updates and status calls, and I encourage feedback to align our activities with their objectives.

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What strategies would you implement for successful project management?

For successful project management, I would leverage project management tools to track progress and deadlines. Regular meetings with team members and stakeholders ensure alignment, and celebrating small successes keeps the team motivated throughout the project lifecycle.

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How do you handle constructive criticism from clients?

I see constructive criticism as an opportunity for growth. I remain open to feedback and view it as a way to improve our deliverables. Engaging in discussions with the client to understand their perspective helps adjust our approach and meet their expectations more effectively.

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What is your experience with co-marketing initiatives?

I have actively worked on co-marketing initiatives, collaborating with both Visa and our partners to create campaigns that align with our mutual goals. Understanding the unique value each party brings helps craft compelling marketing programs that benefit all involved.

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How do you keep up with the latest marketing trends?

I regularly follow industry publications, attend webinars, and participate in networking events. Engaging with industry experts on social media platforms also provides insights into emerging trends, allowing me to integrate innovative ideas into my marketing strategies.

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Describe a challenging marketing project you've managed.

One challenging project involved launching a co-branded campaign under tight deadlines. I organized brainstorming sessions, delegated tasks based on team strengths, and ensured communication flowed seamlessly. Ultimately, we met the deadline and the campaign exceeded client expectations.

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What role does creativity play in your marketing strategies?

Creativity is fundamental in marketing. It enables me to develop engaging content, propose unique ideas for campaigns, and find innovative solutions to problems. Balancing creativity with data-driven insights ensures that marketing initiatives are not only imaginative but also effective.

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How do you measure success in marketing programs?

Measuring success involves defining key performance indicators (KPIs) before a campaign launches. I use metrics such as engagement rates, ROI, and client feedback to evaluate our marketing programs' effectiveness and make adjustments as necessary.

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What makes you a great fit for the Marketing Coordinator position at Visa?

My background in project management, combined with my passion for client engagement, aligns perfectly with the responsibilities of the Marketing Coordinator at Visa. I'm adept at fostering collaboration and using marketing tools effectively, which supports Visa's mission of delivering impactful and results-driven marketing solutions.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 21, 2025

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