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Marketing Coordinator, U.S. Client Marketing - job 21 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join Visa's U.S. Marketing Services team as a Marketing Coordinator in Foster City and become a key player in driving meaningful relationships with our Issuer and Merchant Clients! This is an exciting opportunity where you'll get to support the launch of innovative Visa products alongside our Fintech partners. In this dynamic role, you will assist in crafting and executing engaging marketing programs that not only utilize Visa's marketing platforms but also elevate our clients' branding efforts. As the Marketing Coordinator, you will collaborate with both internal teams and external agencies, ensuring that our marketing materials are top-notch and align perfectly with business objectives. Your days will be filled with coordinating B2B and B2C marketing strategies, managing budgets, and even interfacing directly with clients through various communication channels. Your meticulous attention to detail, along with your proficiency in Microsoft PowerPoint and Excel, will be key to creating compelling presentations and reports. If you thrive in a collaborative environment and possess a proactive mindset, this role at Visa is perfect for you. You will have the chance to drive action-oriented campaigns while engaging in creative development processes and managing project timelines. Join us on this innovative journey and help shape the future of client marketing at Visa!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the responsibilities of a Marketing Coordinator at Visa?

As a Marketing Coordinator at Visa, you will be responsible for supporting the execution of marketing programs tailored to our Issuer and Merchant Clients. Your duties will involve collaborating with cross-functional teams, managing agency partnerships, and ensuring the smooth execution of B2B and B2C marketing strategies. You’ll coordinate weekly status calls, manage budgets, and handle administrative tasks to assist in the overall success of client marketing efforts.

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What qualifications do I need to be a Marketing Coordinator in Visa’s U.S. Client Marketing team?

To thrive as a Marketing Coordinator at Visa, candidates should have a strong background in marketing, project management, and excellent communication skills. Proficiency in Microsoft PowerPoint and Excel is essential for creating presentation materials and analyzing data. Experience with agency collaboration and familiarity with budgeting processes will also stand out in your application.

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How does the Marketing Coordinator contribute to Visa's marketing strategy?

The Marketing Coordinator plays a crucial role in Visa's marketing strategy by developing and executing client programs that drive engagement. This position involves collaborating with various teams to ensure that marketing initiatives align with business goals, managing projects effectively, and creating impactful co-marketing strategies that benefit both Visa and its clients.

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What skills are essential for success as a Marketing Coordinator at Visa?

Key skills for a Marketing Coordinator at Visa include strong organizational abilities and project management skills, as you will oversee multiple projects simultaneously. Effective communication skills are a must, especially in client interactions, as well as the adaptability to thrive in a collaborative work environment. A proactive approach and attention to detail will greatly enhance your impact in this role.

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Can you explain the working environment for a Marketing Coordinator at Visa?

The working environment for a Marketing Coordinator at Visa is fast-paced and collaborative. This hybrid role allows for a balance between in-office teamwork and remote work flexibility. You will be working closely with internal stakeholders and external partners, fostering a dynamic atmosphere that prioritizes results-driven marketing approaches and innovative client engagement strategies.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you describe your experience with managing marketing projects?

In answering this question, highlight your hands-on experience in managing marketing projects. Discuss specific methodologies you employed, like agile or waterfall approaches, and share examples of successful campaigns you coordinated, demonstrating your organizational skills and ability to work across teams.

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How do you handle tight deadlines in marketing campaigns?

Discuss your approach to prioritization and time management. Mention specific tools or techniques you use to keep projects on track, such as Gantt charts or project management software, and provide examples of how you successfully navigated tight deadlines in previous roles.

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What strategies do you use to ensure effective communication with clients?

Effective communication is vital in client-facing roles. Share your strategies for maintaining clear communication, such as setting regular update meetings or using collaborative platforms. Provide examples of how your communication helped resolve issues or improved client satisfaction.

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How would you approach building relationships with agency partners?

Explain your philosophy on collaboration and partnership building. Discuss the importance of regular check-ins, fostering open communication, and being responsive to feedback. Use past experiences to illustrate how you cultivated successful partnerships.

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What tools do you find essential for managing marketing budgets?

In your response, mention specific tools you are familiar with, such as Excel for budget tracking and financial reporting software. Share your experience with managing budgets and how you ensure spending aligns with campaign goals.

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Can you provide an example of a successful co-marketing initiative you've worked on?

Share a specific example of a co-marketing initiative. Discuss your role in the planning and execution phases, the challenges faced, and the results achieved. Highlight how this experience prepared you for the Marketing Coordinator role at Visa.

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How do you measure the success of marketing programs?

Discuss key performance indicators (KPIs) you use to measure marketing success. This could include metrics like engagement rates, campaign reach, and conversion rates. Provide an example of how you analyzed results after a campaign and adjusted strategies based on findings.

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What role does creativity play in your marketing work?

Creativity is crucial in marketing. Illustrate how you incorporate creative thinking into your campaigns. Discuss brainstorming sessions, innovative concepts you’ve implemented, and how creativity can enhance client engagement.

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What steps do you take to ensure all marketing materials are aligned with brand guidelines?

Explain your process for reviewing materials prior to approval, such as using brand checklists or approval workflows. Mention how you collaborate with creative teams to ensure consistency in messaging and visual branding.

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Why do you want to work as a Marketing Coordinator at Visa?

Share your passion for marketing and your admiration for Visa's innovative approach to client partnerships. Discuss how the opportunity to drive engagement through creative marketing strategies aligns with your career aspirations and values.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 18, 2025

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