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Marketing Coordinator, U.S. Client Marketing - job 19 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$72500 / YEARLY (est.)
min
max
$60000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join Visa as a Marketing Coordinator in the U.S. Client Marketing team, where you'll be at the forefront of enhancing relationships with our Issuer and Merchant Clients while launching innovative products in the Fintech space. This role is perfect for someone who thrives in a dynamic, collaborative environment and is excited about transforming client marketing strategies. As the Marketing Coordinator, you'll support the development and execution of impactful programs that harness Visa's marketing capabilities. You’ll help build exceptional co-marketing plans designed to benefit both Visa and our clients. Your responsibilities will encompass everything from managing partnerships with agencies to ensuring meticulous client materials are created. On a day-to-day basis, expect to engage with both internal teams and external clients, running meetings, managing budgets, and providing project management support for compelling B2B or B2C initiatives. It’s crucial that you embrace a results-driven mindset, excel in communication (whether via conference calls or in-person meets), and possess solid skills in Microsoft PowerPoint and Excel. With this hybrid role, flexibility is key, and the expectations for days in the office will be aligned with your hiring manager. If you are ready to take on an exciting challenge that drives real impact in the world of marketing, Visa is eager to hear from you!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the responsibilities of a Marketing Coordinator at Visa?

The Marketing Coordinator, U.S. Client Marketing, at Visa is tasked with supporting various client programs by coordinating efforts between internal cross-functional teams and external agency partners. Responsibilities include managing the development of marketing campaigns, conducting project management duties, and facilitating client communications.

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What qualifications are essential for a Marketing Coordinator position at Visa?

To succeed as a Marketing Coordinator at Visa, strong communication skills are critical, along with proficiency in Microsoft PowerPoint and Excel. Candidates should have a proven ability to work collaboratively, manage project timelines, and exhibit a results-oriented approach to marketing.

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How does the Marketing Coordinator support client relationships at Visa?

In the role of Marketing Coordinator, you will be instrumental in enhancing Visa's client relationships by developing and executing marketing plans, providing project management support, and coordinating activities that align with both Visa's and clients’ business goals.

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What skills are important for a Marketing Coordinator at Visa?

A Marketing Coordinator at Visa should have strong organizational skills to manage multiple projects and timelines effectively. Strong verbal and written communication skills are required for client interactions, as well as the ability to adapt in a fast-paced environment.

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What is the working environment like for the Marketing Coordinator role at Visa?

The working environment for the Marketing Coordinator role at Visa is hybrid, which offers flexibility in terms of in-office and remote work. Collaboration plays a crucial role in the day-to-day activities, allowing you to engage with various teams and stakeholders.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you describe your experience with project management in marketing?

When answering this question, highlight specific projects you have managed, detailing your role, the tools you used, and the outcomes achieved. Emphasize your organizational skills and how you kept track of timelines and budgets.

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How do you handle feedback and revisions from clients?

A strong approach is to showcase your openness to feedback by describing a situation where you effectively incorporated client suggestions into a project. Mention the importance of communication and maintaining client trust throughout the revision process.

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What marketing strategies do you think are effective for B2B clients?

Reflect on effective B2B marketing strategies that you have implemented or researched. Discuss the importance of data-driven decisions, personalized communication, and how to leverage partnerships effectively. Providing examples will strengthen your answer.

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How do you ensure alignment among cross-functional teams?

To ensure alignment, it’s important to emphasize the value of regular communication, meeting agendas, and status updates. Share specific instances where you facilitated alignment on projects and the positive outcomes that resulted.

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What tools are you familiar with that help in marketing coordination?

List tools you have experience with that can aid project management, such as Asana, Trello, or Microsoft Excel. Discuss how you have effectively used these tools to track progress, manage budgets, and ensure deadlines are met.

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Describe a successful marketing campaign you've been a part of.

Share details about a specific marketing campaign, your role, the execution process, and how it achieved positive results. Focus on the collaboration with various teams and any creative strategies you implemented.

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How do you prioritize your tasks when managing multiple projects?

Highlight your time management and prioritization strategies, such as using tools or frameworks like Eisenhower Matrix. Explain how you assess project urgency and importance to ensure deadlines are met without compromising quality.

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What methods do you use to measure the success of a campaign?

Discuss metrics and KPIs that you would track, such as engagement rates and ROI. Explain any analytical tools and how data influences your strategies in future campaigns, highlighting your ability to glean insights from analytics.

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How do you build rapport with clients?

Emphasize the importance of listening, understanding client needs, and establishing trust through consistent communication. Provide an example of how you developed a strong client relationship and the resulting benefits.

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Why do you want to work as a Marketing Coordinator at Visa?

Here, convey your passion for marketing and how your skills align with Visa’s goals. Discuss your admiration for Visa’s innovations in Fintech and your eagerness to contribute to impactful marketing efforts as part of their dynamic team.

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Diversity of Opinions
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Growth & Learning
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Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
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Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 18, 2025

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