Marketing Manager, Social Video Creative - job 7 of 24

The Manager, Social Video Creative is part of the Global Content Strategy, Development & Distribution team. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.

This individual will combine a creator mindset with deep understanding of social video formats and best practices to concept, create, and edit social video content that aligns with brand and business objectives. This person should have passion and experience in:

• Concepting, editing, and publishing “made for social” videos across priority social platforms, including TikTok, Instagram, YouTube, and X.

• Editing video content for real-time/on-site activations, using both standard editing (e.g. Adobe Premiere Pro) and in-app tools (e.g. CapCut).

• Partnering with Social Creatives and Social Strategists to dream up and create reactive and always-on content at the intersection of on-trend and on-brand.

• Moving from initial concept to published content at the speed of social on both high-budget and quick-turn projects.

• Translating knowledge of the creator and content landscape – particularly across Sports, Music, and Travel – to develop videos for maximum engagement and relevance.

Essential Functions:

• Concept, edit and produce social video content designed to break through on priority social platforms, including TikTok, Instagram, YouTube, and X.

• Package, capture, and edit video assets to create social content with clear storylines and visual hooks that align with best practices and trends.

• Design thumbnail images and write titles/descriptions that command attention.

• Create attention-grabbing dynamic captions that bring together platform best practices and Visa’s brand.

• Set and model high creative standards, leading through example and inspiring partnership and learning across cross-functional and regional teams.

• Combine content creation best practices, social platform nuances, and cultural trends into strategic recommendations and creative territories.

• Partner with a team of Creative, Strategy, Editorial, and Community specialists to translate priority brand campaigns and sponsorships into social-first experiences and extensions.

• Mine, track, and identify trends from the Visa community that can inform future strategies, franchises and campaigns.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.