Marketing Manager, Social Video Creative - job 7 of 24

As the Marketing Manager, Social Video Creative at Visa, you will be responsible for developing engaging social video content specifically tailored for platforms such as TikTok, Instagram, YouTube, and X. This involves concepting, editing, and producing videos that not only follow current trends but also align with Visa's marketing strategy and brand voice. You'll collaborate with cross-functional teams, create attention-grabbing content, and monitor community trends to inform future campaigns.

To succeed as the Marketing Manager, Social Video Creative at Visa, candidates should possess a strong background in video content creation and social media strategies. Experience with video editing tools like Adobe Premiere Pro and in-app editing tools is essential. A solid understanding of social platforms and trends, especially in the realms of sports, music, and travel, is also crucial. A creative mindset combined with excellent storytelling skills will help you make an impact in this role.

Essential skills for the Marketing Manager, Social Video Creative at Visa include proficiency in video editing software, a keen eye for visual storytelling, and the ability to craft dynamic social content that captivates audiences. Strong collaboration skills are vital, as you will work alongside a diverse team. Additionally, you should be adept at analyzing trends in the social media landscape and applying these insights creatively to elevate Visa's content strategy.

The Marketing Manager, Social Video Creative at Visa plays a key role in shaping the company's brand identity through impactful social video content. By creating engaging narratives that reflect Visa's values and resonate with the target audience, you will help to enhance brand recognition and loyalty. Your ability to blend creative storytelling with strategic marketing initiatives ensures that Visa remains at the forefront of social media engagement.

Yes, the Marketing Manager, Social Video Creative position at Visa is a hybrid opportunity. While specific in-office expectations will be confirmed by your hiring manager, this setup allows for a flexible work environment, enabling you to collaborate effectively with your team while also having the freedom to work remotely when suitable.

When answering this question, detail your specific roles in past projects, the platforms you've worked with, and the types of videos you've produced. Highlight your understanding of social media trends and how you've adapted content strategy to optimize engagement.

Discuss your methods for keeping up with trends, such as following industry leaders, using analytical tools, and engaging in online communities. Emphasize your proactive approach to implementing new trends into your video content creation process.

Be specific about your experience with various video editing tools like Adobe Premiere Pro, CapCut, or others. Provide examples of projects where you used these tools effectively to enhance storytelling within social videos.

Share a clear, concise story about a campaign, focusing on your role, the content you created, and the results achieved. Highlight metrics or feedback demonstrating the campaign’s effectiveness and how it aligned with brand objectives.

Emphasize the importance of communication and teamwork skills. Provide an example of a past collaboration, outlining how you contributed to the project, dealt with differing opinions, and ensured everyone worked towards a common goal.

Discuss the techniques you apply for engaging storytelling, such as understanding audience preferences, utilizing platform-specific features, and continuously experimenting with different content styles to see what resonates best.

Explain the key performance indicators (KPIs) you focus on, such as views, engagement rates, shares, and conversion metrics. Describe an example where you tracked analytics to refine future video strategies.

Share your time management strategies, detailing how you prioritize tasks and streamline processes to produce quality content efficiently. Give an example where you successfully met a tight deadline without sacrificing quality.

Highlight the importance of audience insights and feedback in shaping your content strategy. Discuss how you adjust your approach based on feedback to enhance engagement and retain viewership on social platforms.

Provide your insights on emerging trends in social video marketing, such as augmented reality, interactive content, or shifts in audience behavior. Explain how you plan to adapt to these changes to keep Visa's content relevant.