The Visa Direct team is charged with leading the design, build, and commercialization of best-in-class flexible enterprise-wide FX, virtual accounts, and currency management solutions as we seek to meet the growing and increasingly diversified needs of clients moving funds around the world. In addition, Visa Direct includes the commercialization of Currencycloud, our recently acquired cloud-based embedded cross border money movement infrastructure solution and the integration of these capabilities into Visa platforms & solutions.
Visa Direct is a key enabler of Visa’s seamless cross-border commerce. Historically, Visa Direct has delivered the systems, processes and capabilities to support foreign exchange services for our Issuer and Acquirer Clients around the world, and managed and executed settlement of consumer purchases in 28 currencies every day. As our network and our business expands, including with the introduction of Commercial and Money Movement Solutions (Visa B2B Connect, Visa Direct, and Visa Government Services) and use-cases involving global money movement, rapidly evolving consumer expectations with fintech, wallets and neobanks, new distribution models like open banking demanding API based multicurrency solutions, and new settlement models leveraging crypto beginning to enter mainstream, our capabilities are adapting to meet clients’ needs and support our vision for Visa to be the embedded cross border payments facilitator across a range of use cases – Purchase Flows, New Payment Flows, and Off-Visa Flows.
What a Sales Development Representative does at Visa:
Demand Generation Strategy (approx. % of role breakdown – 25%)
Working with your segment-focused marketing managers and sales consultants, support the creation of a demand generation strategy that meets regional targets
Researching prospects, target personas, and segment landscape to assist with lead scoring and account based marketing
Building prospect lists of who you will be targeting, using business development tools
The strategy you build should be defined by clear KPIs and a ROI. Specific campaigns that are built and delivered as part of your strategy should have trackable metrics and align with your overall strategic objectives
You will own data management for prospecting and be a crucial part of the demand gen meetings to review top of the funnel activity and how we are performing against targets
Demand Generation Delivery (approx. % of role breakdown – 60%)
Delivery of holistic demand generation activity, outbound and inbound lead generation
Managing your prospect lists, building and executing campaigns within lead generation tools
Qualifying all leads and creating opportunities that are a good fit to be passed to Sales Consultants
Segment Research (approx. % of role breakdown – 15%)
You will endeavour to stay up to date on the industry and businesses within your segments. You will assist with any segment research into areas such as industry trends, latest developments, etc that will assist with developing sales leads
As segments and propositions become more clearly defined, you will assist with researching prospects in future segments for viability in terms of potential prospects
Other key areas of focus
Develop, manage and maintain excellent relationships with stakeholders
Data-driven approach – base your strategy on facts rather than opinions
Demonstrate ROI on all activity
Regularly build, manage, monitor and refresh pipeline of prospects for all target segments
Share key insights from your discovery work with your peers, to inform future prospecting and segmentation
Continuously analyse campaign performance to improve the quality and warmth of leads
Achieve quarterly opportunity target and KPIs
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
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Join Visa in Miami as a Sales Development Representative, where your role will be pivotal in shaping our demand generation strategy! You’ll collaborate closely with marketing managers and sales consultants to develop innovative methods for generating interest and leads within the dynamic world of flexible enterprise-wide FX and currency management solutions. With our rapid expansion in cross-border commerce, your efforts will support our goal of delivering seamless money movement solutions globally. Your daily activities will include leveraging business development tools to build targeted prospect lists, engage in both outbound and inbound lead generation, and ensure that all your efforts are informed by data-driven insights. As you manage relationships with key stakeholders and analyze campaign performance diligently, you will be contributing to a growing team that aims to meet the diverse needs of our clients. Your insights will feed into refining our approach, ensuring we are always aligned with market trends and customer expectations. This hybrid position allows for flexible workdays, making it easier for you to excel both in and outside the office. If you’re eager to be part of a team that is at the forefront of reshaping the payments landscape, then Visa Direct could definitely be your next great opportunity. Let’s drive innovation together!
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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...
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