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Senior Director, Enterprise Communications

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are looking for a creative and detail-oriented Senior Director, Enterprise Communications, to create internal campaigns, programs, and events that inform leaders and colleagues about the company’s strategic business priorities, cultural programs, and large-scale change. The Senior Director will work closely with the Global Head of Enterprise Communications on signature programs, special projects, and high-profile communications, with a particular focus on reinforcing the company’s culture and transformation initiatives. The Senior Director also will help create and produce enterprise events, including a regular cadence of all-employee Town Halls, high-touch executive forums, and ad hoc company-wide events. This role also serves on the Global Enterprise Communications leadership team to strengthen the team’s culture and capabilities.

Responsibilities:

  • Lead communications for internal programs that create a deep connection to Visa’s culture.

  • Develop narrative frameworks, communications campaigns, and events designed to educate employees about how our ways of working drive the company’s success.

  • Work closely with C-suite and their offices, the Enterprise Transformation Office team, and other cross-functional teams to create strategic plans to deliver on critical enterprise initiatives.

  • Create campaigns, key messages, and other elements of communications plans to support key programs.

  • Lead a team to create bespoke communications plans to educate and engage employees about large-scale transformation and what it means for the company’s growth objectives, by creating change narratives and messages that bring forward people’s thinking, drive an understanding of enablement materials, and excite employees about large-scale transformation.

  • Oversee design and video agencies to create dynamic assets to complement the communications strategy while staying within budget.

  • Partner with Internal Digital Platform Communications colleagues to design and create new ways of reaching employees in a hybrid environment, focused on leveraging digital assets to drive colleague engagement.

  • Develop a storytelling infrastructure to craft messaging, case studies, digital and social assets (e.g., videos, animations, social posts), and other content for use across multiple internal channels (events, speaking engagements, intranet, etc.) to enhance culture and drive engagement.

  • Partner with global and regional employee communications colleagues to ensure message alignment and to generate content ideas.

  • Partner with the Global Events and Global Technology teams to produce internal events, including the CEO’s quarterly Town Halls, annual leadership meetings, and other marquee events, with interactive elements to deliver meetings with a ‘wow’ factor in a hybrid environment. Oversee elements of live internal events, from agenda development to day-of execution.

  • Serve as a strategist and thought partner to peers and the broader Communications team on leveraging internal channels to share enterprise messaging, gather, analyze, and share relevant metrics with stakeholders to demonstrate campaign/event effectiveness and drive ongoing improvement.

  • Lead a team to drive strategy, large-scale change, content development, and creative execution.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:

  • 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD


Preferred Qualifications:

  • 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
  • Bachelor’s degree in English, communications, public relations, journalism, marketing, or related discipline required
  • Experience in fintech, financial services, or another relevant area strongly preferred
  • Extensive experience in shaping communications strategies and creating messaging frameworks that reinforce a company’s culture
  • Deep understanding of communications as a change enabler and experience in change management initiatives
  • Demonstrated deep understanding of the employee audience, including various ‘personas’ and their respective needs
  • Ability to influence, counsel, and guide leaders
  • Exceptional verbal and written communication skills, including stellar editorial proficiency (writing, editing, proofreading)
  • Demonstrated understanding of the combined impact that well written and highly designed communications make, keen sense of design and visual content for production materials
  • Ability to adapt quickly to changing priorities, pivot quickly, and respond with urgency, unflappable in high-pressure environments
  • Sound business judgment and experience ‘connecting the dots’ among seemingly unrelated topics
  • ‘Hands-on’ leader with outstanding attention to detail and ability to manage multiple priorities simultaneously
  • Experience providing coaching and feedback to help team members learn and grow
  • Passionate about people, culture, and the employee experience
  • Keen sense of accountability and ownership
  • Positive approach and commitment to collaboration with shared purpose

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 163,600 to 284,050 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$223825 / YEARLY (est.)
min
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$163600K
$284050K

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What You Should Know About Senior Director, Enterprise Communications, Visa

At Visa, we're excited to invite applications for the Senior Director, Enterprise Communications position in our Austin, TX office. This role is perfect for someone creative and detail-oriented who thrives on impactful communication strategies. As the Senior Director, you will spearhead internal campaigns and programs that resonate with Visa's culture and strategic priorities. You will collaborate closely with our Global Head of Enterprise Communications, crafting high-profile communications that align with company initiatives. This is not just a job—it's an opportunity to help shape the way we connect with our employees through vibrant events and internal communications. You will lead the development of key messaging and educational programs that spotlight large-scale transformations and drive employee engagement. Imagine hosting all-employee Town Halls and executive forums that reinforce Visa's values while creating a dynamic space for dialogue and connection. If you have extensive experience in communication strategies, particularly in the fintech or financial services sectors, this could be your dream role. You will lead a passionate team, oversee creative production, and innovate ways to engage our hybrid workforce. Join us at Visa, where your work will uplift the employee experience and contribute to a culture of collaboration and excellence. Come be a part of the change and help us execute initiatives that truly matter.

Frequently Asked Questions (FAQs) for Senior Director, Enterprise Communications Role at Visa
What are the responsibilities of the Senior Director, Enterprise Communications at Visa?

The Senior Director, Enterprise Communications at Visa plays a crucial role by leading internal communication programs that create strong connections to the company's culture. Responsibilities include crafting messaging frameworks, managing high-profile internal events such as Town Halls, and developing strategies that educate employees on Visa's strategic priorities and transformation initiatives. This position requires a deep understanding of employee engagement and change management, ensuring that communications not only inform but inspire.

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What qualifications are necessary for the Senior Director, Enterprise Communications role at Visa?

To be considered for the Senior Director, Enterprise Communications position at Visa, candidates need at least 12 years of relevant experience, including leadership roles in communication strategies. A Bachelor's degree in disciplines such as communications, marketing, or public relations is required, while advanced degrees are preferred. Extensive experience in fintech or financial services is also beneficial, along with strong written and verbal communication skills and the ability to navigate cross-functional collaborations.

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How does the Senior Director, Enterprise Communications at Visa contribute to company culture?

The Senior Director, Enterprise Communications at Visa significantly impacts company culture by developing narrative frameworks and strategic communication campaigns that reinforce employee engagement and company values. This role involves creating bespoke communications plans and leading initiatives that foster an inclusive and connected workplace, ultimately influencing how changes and strategic objectives are conveyed to employees.

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What is the work environment like for the Senior Director, Enterprise Communications at Visa?

The Senior Director, Enterprise Communications at Visa will work in a hybrid environment, splitting time between remote work and the office in Austin, TX. Employees are expected to be in the office approximately 50% of the time according to business needs. The role offers the opportunity to collaborate with a dynamic team while also leveraging digital tools to engage a diverse workforce across various locations.

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What opportunities for growth are there for the Senior Director, Enterprise Communications at Visa?

At Visa, the Senior Director, Enterprise Communications will have ample opportunities for professional growth and development. This role involves leadership responsibilities, strategic influence, and creative execution, allowing for personal and professional advancement. The position may also lead to further roles within the global communications leadership team, alongside continuous learning and mentoring opportunities to enhance communication strategies across the company.

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Common Interview Questions for Senior Director, Enterprise Communications
Can you discuss your experience leading internal communications strategies?

When discussing your experience, focus on specific projects where you have successfully crafted and implemented communications plans. Highlight how those strategies improved employee engagement and contributed to organizational change, and be prepared to share metrics that showcase your achievements.

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How do you approach developing narratives for change management initiatives?

In your answer, emphasize your ability to empathize with audiences and understand their personas. Discuss a framework you typically use, perhaps including the steps for crafting messages that resonate with employees, ensuring clarity around the change and its benefits.

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What methods have you found effective in engaging a hybrid workforce?

Mention specific technologies or communication tools you’ve utilized to connect with remote employees, such as virtual town halls or collaborative platforms. Share examples of creative campaigns or events that successfully involved employees both in-person and remotely.

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Describe a time when you had to influence senior leadership on a communication strategy.

Use the STAR method — Situation, Task, Action, Result — to illustrate a scenario where you successfully persuaded leadership about a communication initiative. Explain your strategy, the outcomes, and the skills you used to gain buy-in.

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How do you ensure alignment between your team’s messaging and the overall company goals?

In your response, discuss strategies for collaboration with different departments. Highlight any tools or regular check-ins you use to remain aligned with company objectives, ensuring that your team's communications reinforce these goals effectively.

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What role does storytelling play in internal communications?

Explain the power of storytelling in making complex information relatable and engaging. Provide examples of how you've used storytelling to connect employees with the company's values, vision, or initiatives, leading to improved outcomes or feedback.

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How do you measure the success of your communication campaigns?

Discuss metrics or KPIs you use to evaluate effectiveness, such as engagement rates, employee feedback, or attendance at events. Share a case where data-driven insights helped you adjust a campaign for better results.

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What is your experience with producing large-scale company events?

Provide details about specific events you've organized, focusing on your role in planning, execution, and evaluation. Highlight aspects like audience engagement, logistics, and the feedback process that demonstrates your attention to detail and creativity.

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How do you adapt your communication style for different audiences within the company?

Share your approach to identifying audience needs and tailoring messages accordingly. Mention any frameworks you use to analyze audience personas and the adjustments you make in tone, content, and delivery method.

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Why do you believe fostering company culture is important in your communications role?

Discuss how effective communication strengthens company culture by promoting values, transparency, and engagement. Provide examples of how your previous work has contributed to fostering a positive workplace culture and enhancing employee morale.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
December 31, 2024

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