Senior Manager, Social Program Manager - job 19 of 20

The Senior Manager, Social Program Manager at Visa is responsible for developing and executing high-impact social content while driving complex social-first projects from concept to delivery. This role includes program management expertise, team coordination, quality assurance, risk management, and effective communication with stakeholders throughout the project lifecycle.

Candidates for the Senior Manager, Social Program Manager position at Visa should possess a deep understanding of social platforms and creative content. Strong project management skills are essential, along with experience in using project management tools like Wrike, Asana, or MS Project Manager. Excellent communication, coordination, and risk management capabilities are critical for success in this role.

The Senior Manager, Social Program Manager contributes to Visa's marketing strategy by developing and scaling best-in-class social content that reflects Visa’s brand voice. By combining project management skills with creative insights, this role ensures that social media campaigns resonate with our target audience and support overall marketing goals.

The Senior Manager, Social Program Manager role at Visa is a hybrid position. While you can work flexibly, the expectation for office days will be confirmed by your hiring manager, allowing for a balance between remote work and in-office collaboration.

For the Senior Manager, Social Program Manager role at Visa, familiarity with project management tools such as Wrike, Asana, Notion, or MS Project Manager is preferred. These tools will help streamline project coordination, communication, and monitoring progress efficiently.

In answering this question, highlight specific instances where you successfully managed social media projects. Discuss your approach to planning, executing, and delivering content, emphasizing your project management methodology and any notable outcomes or metrics you've achieved.

When responding, describe your process for reviewing and evaluating social content, detailing the criteria you use to ensure it meets brand guidelines and quality standards. Discuss how you educate team members and external partners about necessary processes.

Employ a specific example to illustrate your problem-solving skills. Detail the identified risk, the analysis process, and the mitigation strategies you implemented to minimize impact, showcasing your proactive approach to project management.

Focus on your communication and collaboration strategies. Describe how you establish clear roles, set expectations, and maintain open lines of communication with all stakeholders to ensure seamless workflow and project success.

Share your experience with various project management tools like Wrike or Asana. Discuss how these tools help you manage timelines, assign tasks, and track progress, emphasizing any specific features that enhance your project management capabilities.

Demonstrate your commitment to continuous learning. Mention resources you rely on, such as industry publications, online courses, or networking within professional communities to remain informed about trends and changes in social media.

Talk about your analytical skills and how you regularly evaluate current processes. Provide examples of improvements you’ve implemented in the past, explaining how you identified areas for enhancement and the resulting benefits.

Describe your methodical approach to tackling challenges. Include examples of how you foster a creative environment for your team and adapt solutions that align with project objectives and brand standards.

Discuss your leadership style and techniques for fostering teamwork. Explain how you handle conflicts, encourage collaboration, and motivate team members to contribute effectively to the project's success.

Detail the key performance indicators (KPIs) you focus on, such as engagement rates, reach, and conversion metrics. Explain how you analyze these metrics and apply insights for optimizing future campaigns, demonstrating your results-oriented mindset.